The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago).

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. An EU citizen studying abroad in America applies for cable TV services in their apartment. GDPR stands to impact advertising companies most of all.

Publicity 163

Publicity Marketing Privacy Advertising 163

Deirdre Breakenridge

JULY 9, 2018

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. If you have to read a case study, what ideas could your client take from it? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising.

Social Media 150

Social Media Media Case Study Analytics 150

Remote PR Jobs

SEPTEMBER 25, 2023

While owned media content can take on a variety of forms -- blog posts, case studies, whitepapers, etc. -- the primary goal of this content is to continue providing value to leads as they move down the funnel. Owned Media Owned media is content you’re in full control of.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

PRSay

FEBRUARY 22, 2019

A recent Urban Institute study shows the homeownership rate of millennials between the ages of 25 and 34 was at 37 percent, approximately 8 percentage points lower than the homeownership rate of Gen Xers and baby boomers at the same age. But the work was also about trying to reverse a disturbing trend.

Case Study 94

Case Study Guidelines Study Creativity 94

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. A Case Study. While advertising can support such endeavours, the driving force is usually public relations. E‑Public Relations: Impact and Efficiency.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. The stats support this: paid advertising now accounts for 83% of marketers’ social media spending and, according to a recent study , 84% of marketers have now fully integrated social media with their traditional marketing activities.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

MARCH 11, 2017

3) Native advertising risking non-compliance. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Consequently, study after study demonstrates the vast majority of readers can’t distinguish between editorial and advertising in this format.

Tools 68

Tools Marketing Advertising Advertising 68

Cision

MAY 23, 2016

Recently, a Pew Research Center study similarly concluded that far fewer people have experience in the digital economy than you might think. One of the most shocking revelations from the Pew study is how few people understand the lexicon of the digital economy. In 2016, the No. Experience. In the 1980s, the No. Peer Groups.

Communications 206

Communications Television Transportation Study 206

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. For B2B organizations, the study found 12.3%

Marketing 60

Marketing Survey B2B Study 60

5W PR

SEPTEMBER 7, 2017

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. A 2016 study found that less than 25% of Americans see brands as honest , but they base their opinion of a brand more on personal experience than on corporate behavior.

Trends 108

Trends Airlines Social Media Crisis 108

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

Mindful Marketing

JULY 5, 2021

The sponsoring organization and its advertising agent should be aware of the target market they’re trying to reach in terms of its demographics, psychographics, and any other identifying criteria. Beyond an appreciation of the discipline as a whole (e.g.,

Sports 110

Sports Banking Financial Advertising 110

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election. Follow the money.

Publicity 120

Publicity Storytelling Journalism Viral 120

ISEBOX

OCTOBER 19, 2016

Yet pharma has moved at an agonizingly slow pace – despite studies that show staggering numbers for Estimated Unique Monthly Visitors on social media: Facebook: 1.1 And that’s just the Top 3, as of October 1, 2016. Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Sword and the Script

APRIL 28, 2020

Over the last five years, the publication has reported the median PR salary as follows: 2020: $100,000 2019: $95,000 2018: $95,000 2017: $91,000 2016: $92,125 Last year the economic pundits had switched their talking points from a “jobless recovery” to “flat wage” growth. Last year this gap was $2,500 and this year the difference is $4,200.

Survey 94

Survey Publicity Agency Data 94

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. I’ve heard that those good in business haven’t studied business so much as they’ve studied history.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

JUNE 21, 2018

A series of recent studies report on the health of the business of news. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Soroush Vosoughi, Sinan Aral, and Deb Roy studied 126,000 Twitter cascades spread by 3 million people, more than 4.5 million times.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

APRIL 5, 2016

FierceCMO: Study: CMOs are spending more on social and mobile. The CMO Survey Highlights and Insights Feb 2016 from christinemoorman. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? But even paid social has a challenge: advertising annoys users. Here are three examples: 1. Or near-zero.

Mobile 60

Mobile Survey Marketing B2C 60

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Cision

NOVEMBER 28, 2016

And all of these users are having to adjust to changes such as “Moments,” “Mute,” and increasing exposure to advertising and promotion. The Illustrious “Superusers” A few years ago, a study was conducted demonstrating that 90% of the messaging on Twitter is created by 10% of the users.

Twitter 0

Twitter How To Social Media YouTube 0

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world. trillion to the UK economy.

Reputation 94

Reputation Measurement Brand Branding 94

Business Wire

JANUARY 19, 2017

Rather than simply promoting the content via owned channels or social advertising and platforms, which can limit visibility, utilizing a newswire can enhance visibility, coverage and engagement and drive the traffic needed to make the program achieve its objectives.

Financial 164

Financial Video Consumer Data 164

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals.

Video 68

Video Mobile Consumer Advertising 68

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. And you can’t just invest in paid advertising. Buyers aren’t just in control of their own purchases; they’re influencing other people’s purchases.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. Certainly, there are similarities to native advertising as well, but Coca-Cola was onto something in 1982 when it made that acquisition – and that’s the difference: For a period of time, an entire film production company was, in essence, a potential content marketing platform.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. Who do you see advertising on those pages? By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. Moreover, these studies mesh with my own experience in B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Communications Conversations

JANUARY 26, 2016

Flash forward to 2016: Media reach is shrinking (traditionally). Consumer behaviors are shifting–especially around who they trust and listen to when making purchasing decisions (see: recent influencer outreach studies). And people have many more vehicles to get information each day than they did, even just 10 years ago.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

JULY 9, 2016

Leyla Arsan (@leyla_a) July 1, 2016. She cites Arnaud Legout , who co-authored the research in her piece about the study: “People are more willing to share an article than read it. ” Also see: Social Sharing Study: Likes, Beget More Likes. Sharing it takes one click, reading is much harder https://t.co/j4V1meSZ4B.

Content Marketing 68

Content Marketing Social Media Marketing Media 68