Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Interestingly, the Middle East and African markets’ growth fell the most: Mobile Users. billion mobile users who only use a mobile device to access the service, shown by the red bars below.

Facebook 60

Facebook Mobile Retail B2C 60

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. The PR industry and SEO no longer live in two separate worlds. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

The Stalwart Blog

JANUARY 8, 2016

If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . Be on the lookout for these 5 social media trends in 2016: . 2015 was a big year for video, 2016 will be even bigger. Coming To You Live. But You Can Never Leave….

Social Media 60

Social Media Trends Apparel Media 60

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Mobile is still growing.

Trends 159

Trends Mobile Advertising Advertising 159

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago).

Creativity 174

Creativity Small Business Storytelling Travel 174

Shift Communications

NOVEMBER 2, 2017

Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users. Facebook stopped publishing its mobile-only user data; we use predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data and their current overall user base.

Facebook 87

Facebook Social Media Mobile Media 87

Shift Communications

FEBRUARY 1, 2018

Mobile Users. Facebook stopped publishing its mobile-only user data in early 2017; we use multivariate logistic regression to estimate the percentage of their mobile and mobile-only users based on the previous 7 years of data and their current overall user base. Ad Revenue. What Do These Results Mean?

Facebook 92

Facebook Mobile Advertising Advertising 92

Norton's Notes

APRIL 12, 2017

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. Mobile video ads were the fastest-growing format, doubling in size (103pc) to £693 million.

Advertising 34

Advertising Advertising Video Film 34

Stephen Waddington

JUNE 5, 2017

This number has growth 4% year-on-year, fuelled by mobile phone usage. #3 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

MAY 2, 2016

And there are literally millions of people whose media consumption habits have shifted (to some degree) from mobile websites to social platforms. adults use mobile to consume news. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well. Monetize through Facebook Ad.

Mobile 120

Mobile LinkedIn Facebook Google 120

Solo PR Pro

JUNE 6, 2017

Be prepared to mobilize your communications strategies. we are spending more time per day with digital media – more than 3 hours per day on mobile, per user, versus less than an hour five years ago. According to Meeker’s report twenty percent of mobile queries in 2016 were made by voice.

Trends 49

Trends Mobile Video B2C 49

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. 83% of managers in 2016 can’t find/hire any.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

JULY 11, 2016

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ). Most people don’t use either, but they are more familiar with Twitter.

Sports 120

Sports Twitter Mobile Facebook 120

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. The PR industry and SEO no longer live in two separate worlds. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. Mobile payments are becoming easier. 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. Here’s what I spotted. #1 50% of the world’s population, 3.6

Report 92

Report Trends Retail Marketing 92

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook 60

Facebook Social Media Mobile Video 60

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. 1) B2B to Invest 12.3% of Revenue in Marketing.

Marketing 60

Marketing Survey B2B Study 60

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals. to write over 6,000 love letter postcards.

Video 68

Video Mobile Consumer Advertising 68

Mindful Marketing

JULY 5, 2021

Two others who quickly followed suit were twin sisters Haley and Hanna Cavinder , basketball players at Fresno State University, who inked an agreement with Boost Mobile. The first was apparently Auburn University quarterback Bo Nix who signed a deal with Milo’s sweet tea at 12:02 am, July 1.

Sports 111

Sports Banking Financial Advertising 111

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure video production skills are still in demand in 2016. I think I whiffed on the “mobile” skill set in 2012. All of it. 2: Video AND audio production skills.

Instagram 60

Instagram Analytics Mobile Employee 60

Shift Communications

JANUARY 13, 2016

The longer people stay on Twitter’s domain or within the mobile app, the more time Twitter has to sell those impressions to advertisers. The sharp decline at the end of the graph represents partial data from January 2016. Increasing the tweet character count to 10,000 is Twitter’s way of keeping users on its site. Bottom line?

Twitter 60

Twitter Advertising Advertising Facebook 60

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. The sleeve was long since gone, but otherwise, the book was in fine condition. And that was that.

Advertising 60

Advertising Advertising Print Interviews 60

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. They also provide great content for repurposing on social media, blogs and elsewhere.

Local 68

Local Mobile Corporate Retail 68

Business Wire

JANUARY 19, 2017

In addition to direct distribution of releases to the news systems and mobile apps of publications large and small on a global scale, corporate announcements are disseminated across a platform in which all relevant potential audiences have access to the information.

Financial 164

Financial Video Consumer Data 164

Cision

OCTOBER 27, 2016

Digital, social and mobile channels have empowered customers. In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. And you can’t just invest in paid advertising. Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

NOVEMBER 28, 2016

For scale, Twitter’s monthly average users are relatively stagnant at 313 million , 82% of which are mobile (For perspective, Facebook has 1.70 And all of these users are having to adjust to changes such as “Moments,” “Mute,” and increasing exposure to advertising and promotion.

Twitter 0

Twitter How To Social Media YouTube 0

Beyond PR

FEBRUARY 13, 2018

Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. Total internet and mobile phone usage are similar for African Americans compared with other groups.

Television 72

Television Education Groups Community 72

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As The company rolled out three new chat channels to provided 24/7 support to customers. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design.

Trends 120

Trends Mobile Media Print 120

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users.

Customer Service 40

Customer Service Employee Internal International 40

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. The best advice for content distribution on Twitter in 2016 comes from 2009. App Card: A Card to detail a mobile app with direct download.

Twitter 120

Twitter Brand Branding Customer Service 120

PR Conversations

MAY 24, 2016

However, the figure compares favourably to advertising (where the Institute of Practitioners in Advertising reports an average staff churn rate of 30% within consultancies). The idea is to support better career decision making and demonstrate how professional mobility can be a fact of a healthy industry and mature occupation.

Publicity 41

Publicity Agency Study Mobile 41

Cision

FEBRUARY 1, 2016

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? Group discoverability and inclusion can be open, closed or private, making this a very versatile feature as well.

Facebook 48

Facebook Video Groups Creativity 48