Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure video production skills are still in demand in 2016. 8: Ability to write clearly for external AND internal audiences. All of it. 2: Video AND audio production skills.

Instagram 60

Instagram Analytics Mobile Employee 60

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. Five Observations Gained from Starting an Online Community. 3 Tips for Getting Your Online Video Act Together for 2016.

Storytelling 0

Storytelling Video Leadership Writing 0

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. Martin’s Press.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.

Financial 52

Financial Conference Agency Resources 52

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2

Television 72

Television Education Groups Community 72

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” Focus on developing your writing skills. My favorite social media platform is…Instagram for its visually immersive quality and Tumblr for its creative community. Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Launching a new initiative that’s poised to impact the local community?

Local 68

Local Mobile Corporate Retail 68

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Flash forward to 2016: Media reach is shrinking (traditionally). I keep wincing after every sentence I write. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Karen Freberg

DECEMBER 11, 2017

This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year. Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. Understand your personal brand.

Education 41

Education Energy Community Brand 41

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you.

Analytics 68

Analytics Report Technology Pitching 68

PRSay

FEBRUARY 27, 2017

Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. As I completed my core classes and was faced with declaring my minor, I heard about a new focus that was being offered in our program – a minor in Public Relations and Advertising.

Conference 60

Conference Education Public Affairs Television 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention.

Journalism 50

Journalism Report Enterprise Interviews 50

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold?

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Guest Post by Karen Freberg. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1.

Customer Service 40

Customer Service Employee Internal International 40

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. This was a conversation I had back in late 2016, and it continued on for 2017. Each year, the class gets more and more exposure, which has been very exciting. No pressure, right? That’s what I thought.

Social Media 40

Social Media Media Exercises Education 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. The best advice for content distribution on Twitter in 2016 comes from 2009. Want to know what new features Twitter will roll out in 2016?

Twitter 120

Twitter Brand Branding Customer Service 120

Sword and the Script

DECEMBER 10, 2019

.” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Greg Galant | Muck Rack.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. weekly | 30-40 minutes).

Marketing 86

Marketing B2B Interviews Content Marketing 86

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). If you don’t, forget about PR, as you are bound to fail.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). If you don’t, forget about PR, as you are bound to fail.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 6a) June 6, 2016: DOJ Rules on PR Newswire. As much as I believe in PR, and understand it’s potential, I’m also a realist: the biggest PR firms in the world are owned by advertisers. Image credit: Pixabay.

Technology 12

Technology Software Company Marketing 12

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. As brands and organizations grow more sophisticated about the benefits of specialist public relations firms, many companies will look to them for their communications needs, possibly using multiple specialist partners rather than a single large agency.

Real Estate 120

Real Estate Technology Data Agency 120

Sword and the Script

MAY 28, 2016

. — John Legere (@JohnLegere) March 7, 2016. There are more than 6,000 reactions at the time of this writing, not counting the commentary from the community. — Frank Strong (@Frank_Strong) May 24, 2016. Audience Votes in Paid Social. It’s well worth a few minutes to peruse the commentary. .

Marketing 61

Marketing Social Media Content Marketing Writing 61

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. The 2018 JOTW Communications Survey from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. We recommend that our clients advertise on at least one of their social channels to their target market. Wise content marketers can consider participating or even creating a Google+ Community. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. Anyway, Nasdaq acquired Marketwired in February 2016. How does that work?

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Insight from @On24 #On24roadshow. 1) Publish a monthly roundup post. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. It is not just individuals looking to profit from dishonest communication practices. Stop funding fake news.

Financial 190

Financial Reddit Advertising Advertising 190

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40