Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Are you seeing more analysis in PR measurement? By Seedepth. Content is great. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) With four great guests on hand, we began to chat about measuring content. A1 I’m a marketer.

Measurement 40

Measurement Journalism Video Community 40

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. What Facebook Dislikes Could Mean for Data-Driven Marketers. Marketing Coordinator. Here’s how.

Twitter 74

Twitter Pitching Facebook Data 74

The Proactive Report

JANUARY 5, 2015

To a large degree it’s a measure of trust. Take advantage of this perception in 2015 and become even more connected and responsive – put the feedback loop in place and use it to innovate and improve, based on your customers’ comments. Now the consumer has a voice and online reviews are the norm.

Reputation 100

Reputation System Employee Airlines 100

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared.

Measurement 60

Measurement Tools Agency Blogging 60

The Proactive Report

DECEMBER 9, 2014

92% of marketers claim that social media marketing is important for their business. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals.

Social Media 279

Social Media Strategy Pinterest Media 279

Wadds Inc.

AUGUST 15, 2023

It is launching a crowdsourced AI #PRstack guide to the public relations market. We aim to complete this project quickly to reflect the pace at which the market is moving. It has published six books since 2015, five crowdsourced. It has been inactive since 2015 but previously published two guides to tools in public relations.

Tools 98

Tools Community Energy Print 98

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. Challenge #3: Measuring content effectiveness. Measurement can be a mystery for many content marketers.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

The Hoyt Organization

NOVEMBER 16, 2023

More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations.

Publicity 94

Publicity Measurement Privacy Guidelines 94

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

MAY 6, 2016

Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. 50 percent of marketers want to learn more about live video. 14 percent of marketers are using live video. It came out in August 2015 for verified public figures.

Facebook 0

Facebook Marketing Video Film 0

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019).

Tools 135

Tools Software Enterprise Measurement 135

Waxing UnLyrical

OCTOBER 9, 2015

So it just seemed natural to take a closer look at PR measurement around the world. Here’s some of what we talked about: On the differences/commonalities when measuring PR around the world: A2: Most ppl want 1 system but many still persist. Diane Bégin (@dibegin) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015.

Measurement 40

Measurement System Facebook Corporate 40

Sword and the Script

FEBRUARY 2, 2022

Side note: I don’t think “Agility” existed as it does today until 2015. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. PR tech mentions.

SEO 132

SEO Content Marketing Marketing Software 132

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

The Proactive Report

JULY 27, 2015

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. Measurement. This is indeed the first step – without a strategy you are flying blind.

Marketing 100

Marketing Strategy Resources Employee 100

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “Content marketers need to be more like meteorologists than fortune tellers. Couch Control: Measurement Therapy for PR Pros. Good morning from Atlanta! Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. These include value, measurement, gender, BAME diversity and the reputation of the industry itself. There’s a series of perennial issues in public relations.

Case Study 201

Case Study Conference Exercises Print 201

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? For marketing professionals — multimedia is a must have.

How To 282

How To Storytelling B2C Measurement 282

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015.

eBook 60

eBook Creativity Agency Exercises 60

Shift Communications

JANUARY 28, 2016

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. She described case studies where retail marketers used multichannel Facebook ads – video, retargeting, product carousels, etc. User Growth.

Mobile 60

Mobile Facebook Social Media Instagram 60

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. Moment marketing,” which creates a real-time connection between offline and online media, is gaining momentum. billion people in the world, only 2.3 their value.

Social Media 120

Social Media Marketing Media Study 120

The Resolution Blog

NOVEMBER 5, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. "consumers don’t care about labels" The lines between marketing disciplines are blurring and there really is no reason to label a great idea as PR, advertising or social.

Marketing 120

Marketing Advertising Advertising Consumer 120

Polaris

JANUARY 9, 2015

Some of it’s useful, grounded in solid marketing and business strategy. What goals do you recommend for measuring success? Social Media Myth #2: Social media is not measurable. Social media is definitely measurable. When picking your metrics it’s best to follow the adage “measure what matters.”. The rest of it?

Social Media 100

Social Media Media Measurement Pinterest 100

The Resolution Blog

NOVEMBER 6, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. consumers don’t care about labels” The lines between marketing disciplines are blurring and there really is no reason to label a great idea as PR, advertising or social.

Marketing 120

Marketing Advertising Advertising Consumer 120

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” Vice President, Marketing Technology. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

Sword and the Script

OCTOBER 7, 2014

It was the 5 th annual B2B Content Marketing Survey which conjured up that memory – from perhaps a more frightening part of my mind. Marketers who put their content marketing strategy to pen and ink, were twice as likely to consider their organization effective – 60% to 32%. Rhythm and ROI.

Content Marketing 126

Content Marketing Study Marketing Survey 126

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Words and Pictures – the Batman and Robin of Content Marketing . ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Social Media Today (@socialmedia2day) April 10, 2015.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Mindful Marketing

SEPTEMBER 17, 2015

Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.” Did you know that the first ever conference on measuring public relations effectiveness was held in October, 1977? Don’t Just Measure; Analyze.

Measurement 50

Measurement Analytics Analysis Conference 50