Deirdre Breakenridge

OCTOBER 20, 2015

Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!”

Education 150

Education Training Course Social Media 150

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Digital PR training. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

FEBRUARY 2, 2016

In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. If you aren’t part of the 37 percent of marketers using social listening, your brand won’t flourish on these platforms. More consumers are using social than ever and Fortune 500 companies have taken note.

Strategy 120

Strategy Social Media Customer Service Software 120

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening?

Agency 100

Agency Survey Customer Service Engineering 100

Journalistics

MARCH 24, 2015

This is a hard question to answer in 2015. Content marketing? Influence marketing? What outcomes will you measure? – what do you want to measure? User generated content or influencer marketing-generated content may be more valuable. What’s a digital content strategy? All of the above?

Strategy 72

Strategy How To Measurement Analytics 72

PR Conversations

OCTOBER 20, 2015

As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. She also serves as the 2015-2017 PRSSA national faculty adviser. Peppercomm had fun with its own PR, publishing a list of company blunders during the year it celebrated its 20-year anniversary.

Conference 40

Conference Meeting Case Study Film 40

Cision

JUNE 15, 2015

.” – Adrienne LaFrance, The Atlantic , April 29, 2015. Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Social care (customer service).

Viral 120

Viral Facebook Measurement Advertising 120

Cision

MAY 6, 2015

New ways to accurately measure and track PR’s value. A top 10 social media power influencer according to Forbes, Mari is considered one of the world’s foremost Facebook marketing and social media experts. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

Real Estate 120

Real Estate Social Media Video Facebook 120

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 93

Social Media Marketing Media Creativity 93

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. coli contamination of 2015. The good news is that “viral” customer service works both ways. But when it comes to most types of reputation crises, they are decidedly unwelcome.

Reputation 130

Reputation Viral Employee Customer Service 130