Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Here’s another 2015 trend on the list. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

AUGUST 11, 2016

Search Engine Journal. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Nonprofit Engineering 0

NewsWhip

SEPTEMBER 5, 2019

Engagements to Web Content for Holidays in 2019. As this graph charts engagements to web content YTD, we see Christmas content drop off come January, get a sudden bump mid-summer, and then Halloween takes over from there. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Web 116

Web Data Trends Brand 116

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. What we do from a digital media perspective is engage audiences from around the Web. How have traditionally print newspapers made sense of the changing media landscape?

Newspapers 120

Newspapers Print Mobile Pitching 120

Cision

FEBRUARY 22, 2016

In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. ” One study in the Journal of Consumer Research offers a strategy to mitigate this: consistency. ” – Psychology Today, August 2015.

Writing 144

Writing Study Viral Consumer 144

Flatiron Communications

NOVEMBER 7, 2015

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit. Minter Dial (@mdial) November 3, 2015. No reader required.

Newspapers 28

Newspapers Film Journalism Web 28

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. Here’s a 9-minute overview: If you’ve attended Collision or Web Summit in Lisbon, you’ll know that the marquee speakers hold court on Centre Stage. They don’t care. They’re lying on purpose.

Conference 36

Conference Journalism Web Comparison 36

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. These platforms can serve as excellent filters for the mass of information circulating the web and can assist journalists in effectively reaching an audience they wouldn’t have otherwise been able to target.

Twitter 100

Twitter Media Relations How To Media 100

Journalistics

JANUARY 3, 2016

As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism). The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time.

Blogging 64

Blogging Analytics Google Writing 64

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

Journalism 120

Journalism Trends Local Print 120

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web has overhauled organisational communication and marketing. What we do 5.

Government 103

Government Education Print Ethics 103

Communications Conversations

MAY 15, 2015

Facebook wants to be ubiquitous with your entire web experience, but to use another analogy; they’re out to build the web’s version of the Hotel California. Initial partners include the New York Times, NatGeo and BuzzFeed, and like everything Facebook does, the goal is to provide more reasons for you to never leave their platform.

Hotels 60

Hotels Facebook Web Journalism 60

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. It could be used for customer service, sure, but how about journalism? A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Journalistics

JANUARY 3, 2016

As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism). The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

SEPTEMBER 14, 2015

and Jamin Michaelson, MBA in this still relevant journal entry in Pepperdine’s Graziadio Business Review. Why: “Many disasters are foreseeable, and organizations can benefit from the collective wisdom of other organizations that have survived disasters,” wrote David M.

Small Business 40

Small Business Writing Journalism LinkedIn 40

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 26, 2023

Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. Building trust becomes more important “Anticipate a significant surge in the adoption of AI detection software within news publications and journalism in the coming year.

Writing 190

Writing Communications Marketing B2B 190

Presspage

FEBRUARY 20, 2018

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Harnessing the power of a social newsroom completely fits into this strategy.

Healthcare 89

Healthcare Brand Branding System 89

Sword and the Script

DECEMBER 20, 2022

Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

AUGUST 31, 2016

Whether it’s establishing a social media presence or going With a fully responsive web design, a strong digital footprint is not a one-size-fits all in medical marketing. Since its launch in September 2015, the Well Living Lab has caught the eyes of potential investors, research partners and member organizations.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. We consider there to be five media types in general, print, TV, radio, web, and social media.

Storytelling 87

Storytelling Measurement Ethics Web 87

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 We still won’t see an email load as a web page does: it doesn’t play video or show interactives. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Stephen Waddington

AUGUST 27, 2018

The Chartered Practitioner accreditation scheme was revised in 2015 removing the requirement for a paper. In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience.

Communications 60

Communications Analysis Web Handbook 60

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. Here are our recommendations: Understand your audience.

Facebook 167

Facebook Real Estate Analytics Report 167

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. . Chrome currently fields more than half of all global web traffic.

Privacy 96

Privacy Google Advertising Advertising 96

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. On distraction-fighting habits) Writing my goals in my journal daily. We launched a SaaS business last March 2015 has over 600 customers all over the world and growing. In 2014 we did 13 different conferences; in 2015 we did three.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. No problem, we all start somewhere!

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 10, 2019

” What’s happening in public relations is happening right now in independent journalism. Related predictions posts from around the web: 7 Tech CEOs Share Marketing Trends And Predictions For 2020 (Forbes / Kimberly Whitler ). December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ZudePR

MAY 31, 2015

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). ” #9: Andy Crestodina (Chicago, US).

Communications 81

Communications How To Blogging Content Marketing 81

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles. Want to see how journalism is changing? Conclusion.

Journalism 120

Journalism Facebook Social Media Consumer 120

PR Conversations

FEBRUARY 5, 2015

Ex-ballerina, TED talker, TV host (Discovery, Science Channel, NatGeo), Web host (Discovery Digital, Wild Sex, Scientific American).” Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau. She describes herself as a “PhD biologist with a twist.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Ex-ballerina, TED talker, TV host (Discovery, Science Channel, NatGeo), Web host (Discovery Digital, Wild Sex, Scientific American).” Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau. She describes herself as a “PhD biologist with a twist.

Communications 40

Communications Conference Government Policies 40

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. The Wall Street Journal just penned a fawning profile of her. The Wall Street Journal was just accepted onto Snapchat Discover.) KIMOJI’S APP LAUNCHES TOMORROW!!! pic.twitter.com/aXl8hiMobn. — Many in my line of work will view the title of this post as heresy.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Don’t be upset when you’re asked to subscribe, or else all you can see is scrambled content.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48