Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. These include value, measurement, gender, BAME diversity and the reputation of the industry itself. There’s a series of perennial issues in public relations.

Case Study 201

Case Study Conference Exercises Print 201

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success? What is the desired outcome?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Waxing UnLyrical

OCTOBER 9, 2015

So it just seemed natural to take a closer look at PR measurement around the world. Here’s some of what we talked about: On the differences/commonalities when measuring PR around the world: A2: Most ppl want 1 system but many still persist. Diane Bégin (@dibegin) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015.

Measurement 40

Measurement System Facebook Corporate 40

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. That, my friends, is why employee communication measurement is in the state it is in.

Employee 40

Employee Measurement Communications Internal 40

Stern + Associates

JUNE 22, 2023

In it, he describes how a corporate communication department serves as the umbrella for media relations, crisis communication, internal communication and investor relations. By bringing these sub-functions together, leaders are able to deploy a highly coordinated strategy to define the organization both externally and internally. “An

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” After someone does an internal site search, do they leave the page? Site search page exits. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Welcome to a new year and a new you, right? Katelyn Davis, SHIFT SF.

eBook 60

eBook Creativity Agency Exercises 60

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. PRSAICON #goingrogue #LRNSMPR.

Social Media 119

Social Media Conference Media Corporate 119

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Rock the Status Quo

DECEMBER 29, 2014

A great example of a vanity metric is measuring social media success only by engagement. As one component included in a larger strategy, this is fine, but on its own, it just isn’t specific enough – especially if your client is measuring success (and retention of you as their agency or employee) by something entirely different.

Measurement 173

Measurement Digital PR Strategy Agency 173

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50.

Automotive 95

Automotive Study Report Transportation 95

Cision

OCTOBER 29, 2015

In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge.

Trends 120

Trends Software Advertising Advertising 120

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. Ad Revenue.

Twitter 87

Twitter Social Media Media Analysis 87

Sword and the Script

FEBRUARY 2, 2022

Side note: I don’t think “Agility” existed as it does today until 2015. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO.

SEO 135

SEO Content Marketing Marketing Software 135

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Pharma companies can turn these insights into actions, starting with their own internal conversations. Yet, marijuana is still classified by the U.S. Using the Data.

Company 120

Company Newspapers Transportation Measurement 120

The Resolution Blog

NOVEMBER 6, 2015

“It doesn’t matter where the great idea comes from, it only matters that the full potential of that great idea is met” Collaboration will begin at the start of the planning process, continue throughout the campaign as consumer feedback is obtained and persist through the measurement of results. Originally published at coveragebook.com.

Marketing 120

Marketing Advertising Advertising Consumer 120

The Resolution Blog

NOVEMBER 5, 2015

"It doesn’t matter where the great idea comes from, it only matters that the full potential of that great idea is met" Collaboration will begin at the start of the planning process, continue throughout the campaign as consumer feedback is obtained and persist through the measurement of results.

Marketing 120

Marketing Advertising Advertising Consumer 120

Sword and the Script

OCTOBER 7, 2014

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. About one-fifth of marketers overall reported success at measuring a returned, yet those with a documented strategy had much greater confidence – to the tune of 35%. * * *.

Content Marketing 127

Content Marketing Study Marketing Survey 127

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. Or do they?

eBook 120

eBook Google Tools Analytics 120

Mindful Marketing

DECEMBER 17, 2015

You are a founding member of PR Boutiques International. PR Boutiques International™ (PRBI), prboutiques.com , is an international network of select boutique, public relations firms. However, the profession often takes media placements as a measure of PR success without taking the extra steps to put a hard number to the work.

Communications 50

Communications Marketing Internal International 50

Stuart Bruce

OCTOBER 6, 2016

The average (mean) percentage of marketing budget spent on digital and social media is 25%, which is up from 16% in 2015. In-house staff are more confident that they can measure the ROI of Digital PR (e.g. In addition, most (62%) expect their digital budgets to grow in the next year. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Bianchi Biz Blog

SEPTEMBER 16, 2021

On the other hand, ESG focuses more on the quantitative results, as an ESG approach makes a business’ efforts measurable. CSR is typically viewed as the qualitative side of a report, as it gives context on the overarching social, environmental and economic concerns, and gives stakeholders insight into company values. Types of ESG Reports.

Report 68

Report Automotive Financial Government 68

Reputation Us

JULY 14, 2017

It requires asking questions to identify risk in three areas, 1) the public/industry perspective, 2) the perspective of current customers, members and/or shareholders and 3) internal staff perceptions. How does a financial institution measure up to the competition? The top three “Overall” U.S. Governance (17.4%). Governance (15.7%).

Banking 60

Banking Reputation Financial Government 60

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For all 210 U.S.

Industry 87

Industry Media Technology Employee 87

Solo PR Pro

JUNE 6, 2017

Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. Share of voice has a whole new meaning.

Trends 49

Trends Mobile Video B2C 49

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

PR 20/20

DECEMBER 6, 2018

Editor's note: This post was originally published in 2015 and has been updated to be more current and comprehensive. The Marketing Growth Hackathon is a strategic planning model I first presented at INBOUND 2015. internal marketing team, executive team, chamber of commerce, trade organizations, non-profit boards).

Marketing 55

Marketing Resources eBook Construction 55

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. Yet in 2015, there was the recent Nuclear Negotiation and Agreement , so I thought it would be a good juncture to accept the invitation.

Conference 40

Conference Hotels Internal International 40

Karen Freberg

DECEMBER 30, 2019

General Motors (2015). Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. You see – when I was on the job market, I had a professor at Tennessee who told me I was “ not international enough ” to be competitive on the job market.

Social Media 56

Social Media Conference Travel Internal 56

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

MaccaPR

SEPTEMBER 10, 2015

So far, Inbound15 opened with keynote speakers from author/blogger Seth “Permission Marketing” Godin, “Gifts of Imperfection” author Brene Brown, and HubSpot co-founders Dharmesh Shah and Brian Halligan, and break-out sessions covering related topics including measurement and email marketing tips and tricks. September 9, 2015.

Marketing 48

Marketing Internal International Software 48

Reputation Us

JULY 13, 2017

It requires asking questions to identify risk in three areas, 1) the public/industry perspective, 2) the perspective of current customers, members and/or shareholders and 3) internal staff perceptions. How does a financial institution measure up to the competition? The top three “Overall” U.S. Governance (17.4%). Governance (15.7%).

Banking 60

Banking Reputation Financial Government 60

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 117

Software Tools Publicity System 117