Shift Communications

NOVEMBER 24, 2014

How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened? Suppose you’re trying to formulate a 2015 SEO strategy. Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. Click Here to Subscribe to Sword and the Script by Email.

Survey 60

Survey Content Marketing Marketing B2B 60

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s become much more one-way in the form of “content marketing.”

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Marketing Coordinator. Want to see how to do this for your blog? Here’s how. Amanda Loewy.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Excellent written communication skills. Initiative.

B2C 133

B2C Healthcare Training Agency 133

Waxing UnLyrical

MAY 4, 2015

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. Based in the Washington, D.C.,

Community 40

Community Content Marketing Travel Agency 40

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. Her stories focus on how retailers and their marketing efforts impact the industry. . Adrianne Pasquarelli @SheLikesToShop.

Retail 245

Retail Twitter Real Estate Trends 245

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Cision

OCTOBER 4, 2017

Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Create more visual content. For marketing professionals — multimedia is a must have.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

SEPTEMBER 12, 2023

In B2B, that often means communicating in a way that “ demonstrates expertise around the needs of their industry.” 46% said, “customers are increasingly accessing content on mobile devices.” Mobile search surpassed desktop search eight years ago – in 2015.

B2B 162

B2B Leadership Marketing Software 162

Shift Communications

JULY 31, 2015

LinkedIn is thus shifting more of its portfolio of marketing solutions away from straight display to native content marketing and its lead generation solution, Lead Accelerator. Vice President, Marketing Technology. What does this mean for us? Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Sword and the Script

NOVEMBER 4, 2014

It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Waxing UnLyrical

JUNE 26, 2015

As publisher@commPRO the mission=empower our community thru content. A1 I’m a marketer. Content and communications has always been a part of the equation. Content isn’t new #measurepr. “A1: Communication on the brain my whole life. July#measurePR Twitter chat announcement.

Measurement 40

Measurement Journalism Video Community 40

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Stephen Waddington

OCTOBER 18, 2018

The Downing Street communication team under New Labour’s communication director Alastair Campbell famously took a strategic approach to news across Government using a calendar system call the Grid. An alternative strategic approach to news planning sees an organisation carefully plan when to land a story to maximise engagement.

Tools 203

Tools Web Banking Wikipedia 203

Flatiron Communications

MAY 20, 2015

Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Q15) What’s all the hype with “content marketing?” The post The 2015 PR Quiz appeared first on Flatiron Communications LLC. What measure has it decided to use? Q14) In journalism, what does TLDR stand for?

Journalism 28

Journalism Radio Report Advertising 28

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. . Create Many Versions.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Shift Communications

DECEMBER 30, 2014

The Bedtime Test of Content Marketing & PR. Looking for a brutally honest test of your content? If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. Senior Marketing Analyst. Here’s how.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

PR in High Definition

SEPTEMBER 24, 2015

Tony Brown, ex journalist and seasoned PR industry pro, joins pan-European PR agency Firefly Communications in September 2015 in a new role as Head of Content. The post Firefly strengthens team with Tony Brown as Head of Content appeared first on Firefly Communications.

Journalism 48

Journalism Content Marketing Agency Industry 48

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. But VW was not deterred by this.

Automotive 95

Automotive Study Report Transportation 95

Cision

NOVEMBER 19, 2015

But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . The person in front of the camera doesn’t have to be the CEO or a member of the communication team. Identify a company spokesperson. .

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Shift Communications

JANUARY 25, 2016

This often means using data about our current market or audience to create a model. A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. This very early application of content marketing came at the perfect time, in a number of ways.

Content Marketing 60

Content Marketing System Google Data 60

Marketwired

FEBRUARY 26, 2016

As evidence of the increasing importance of content marketing, according to the CMO Council , 90% of consumers find custom content useful, while 78% believe organizations providing content are interested in building good relationships with them. Basically, content marketing really needs influencer marketing to succeed.”.

Trends 105

Trends How To SEO Google 105

Stephen Waddington

MAY 9, 2017

Professional communicators who aren’t in politically restrictive posts have a responsibility to use their skills to make the General Election campaign the best possible conversation about the future of the UK. UK General Election. Celebrating public relations in Croatia. Student support. About the #FutureProof podcast.

Ethics 108

Ethics Conference Advertising Advertising 108

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change.

Trends 120

Trends Mobile Web System 120

Journalistics

FEBRUARY 2, 2016

I hand-picked the following posts because I believe they are among the best resources out there to help you create a content strategy – whether for your blog, or for all of your channels. Please let me know what you think of the suggestions. Oh yeah, “There is no digital strategy, just strategy in a digital world.”

Strategy 70

Strategy How To Resources Blogging 70

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers.

Industry 100

Industry Digital PR Training Agency 100

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. DMN Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

NOVEMBER 17, 2014

Tjan offers some tips for effective communication. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Before You Respond to that Email, Pause.

Analytics 80

Analytics Google Content Marketing Small Business 80