Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. A great example of this is Amazon.

Storytelling 40

Storytelling Brand Branding Wireless 40

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Learn how to build a brand journalism program with Cision’s free white paper! The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Waxing UnLyrical

DECEMBER 14, 2015

Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin. I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX!

Hotels 60

Hotels Employee Storytelling Agency 60

PRSay

AUGUST 2, 2019

But that doesn’t mean that the promotion, coverage or storytelling strategies related to display are flavorless. Here’s how taking tips from the butter display campaign strategy can keep your annual content interesting and noteworthy: Whip up a hook. What can your brand do to bring some suspense to your annual stories?

Storytelling 117

Storytelling Strategy Agency Video 117

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Corporate 48

Corporate Examples Storytelling Brand 48

Contently - Strategy

JULY 28, 2021

But even though everyone from junior marketing coordinators to seasoned CMOs will give lip service to it, a great SEO strategy is hard to find. They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. Which brings us to CarMax.

SEO 119

SEO Automotive YouTube Video 119

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

JULY 25, 2015

Remember, Instagram is all about storytelling. Tying motivational or inspirational messages to posts is an extremely successful posting method, especially if your theme or brand revolves around personal improvement. A photo posted by nike (@nike) on Jun 24, 2015 at 1:53pm PDT. Like what similar accounts or brands are posting.

Instagram 120

Instagram Storytelling Examples Creativity 120

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. Here are three ways you’re creating a great content strategy without knowing it: You’ve got connections. You’re a storyteller. Consider starting a vlog (that is, a video log) for your brand.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Shift Communications

DECEMBER 30, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. Here’s how. No, seriously.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. Branding Strategy Insider. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Marketwired

FEBRUARY 26, 2016

Content Strategy is Vital. Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. Greater market insight opens up new opportunities, so it’s important that your strategy be agile.

Trends 105

Trends How To SEO Google 105

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Communications Conversations

AUGUST 18, 2015

You could make a pretty strong argument that today’s strategies should focus more on capturing attention where your audience resides than driving traffic to your corporate blog. We saw Facebook Zero in 2015. Lesson: Be patient and experiment slowly, brands. Instagram Zero in 2016? We may see Twitter Zero yet this year.

Trends 60

Trends Storytelling Instagram Content Marketing 60

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. One where marketing holistically weaves data, tactics and strategy together with bottom line expectations. Visual Storytelling Accelerates.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. A few courses that got favored are: Social Media Strategy and Tactics, Grassroots Digital Advocacy, and Visual Strategies in Strategic Communication.

Education 150

Education Training Course Social Media 150

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 192

Marketing Content Marketing Data Social Media 192

prTini

APRIL 19, 2016

For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. From May 7th-July 3rd, 2015 he sent 959 tweets to brands reading “I love you [brand Twitter handle] #brandlove.”

Retail 28

Retail Community Storytelling Social Media 28

Solo PR Pro

AUGUST 16, 2016

New, intermediate and seasoned independent pros were able to ask specific questions, get help managing real-time issues and challenges and gain feedback on strategies. Jessica stepped out of her comfort zone in December 2015 to create the career and business she has today. Become the Storytelling Hero: Literally!

Conference 40

Conference Crisis Community Crisis Communications 40

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A model for success.

Leadership 111

Leadership Brand Branding How To 111

MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. It was a brand win.

Film 48

Film Marketing YouTube Advertising 48

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. It means brands will have to invest in content creation. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. Melissa Thibodo @MelissaThibodo. written by Tiffany Gallicano) .

Sports 0

Sports Leadership Internal International 0

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. It simply penalizes brands that are using Facebook incorrectly.

Facebook 167

Facebook Real Estate Analytics Report 167

Waxing UnLyrical

APRIL 18, 2019

In June 2017, I decided to start a weekly Facebook livestreaming show to teach and inspire other educators to embrace digital storytelling and technology. Discovering and refining the focus of my show has helped my brand grow substantially. For example, when I started my journey on Twitter in 2015, I had about 300 random followers.

Community 69

Community Brand Branding Education 69

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. 1. “Being a global brand that has local conversations, we never believed we could have a more relevant conversation with someone in Germany than the local German team could.

Social Media 40

Social Media Media Storytelling Local 40

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. 1. “Being a global brand that has local conversations, we never believed we could have a more relevant conversation with someone in Germany than the local German team could.

Social Media 45

Social Media Media Storytelling Local 45

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized.

Marketing 102

Marketing Content Marketing Advertising Advertising 102