Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Agility PR Solutions

OCTOBER 20, 2020

Back in 2015, Seth Godin, known by some as the godfather of modern marketing, made a bold statement: “Content marketing is the only marketing left.” What he meant is that marketers should only create content that their audience genuinely cares about and wants to consume, rather than place brand messages in front of the general […].

Content Marketing 78

Content Marketing Strategy Marketing Consumer 78

Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. According to recent reports, marketers seem to be over-indexing on ‘storytelling’ as a strategy. People were truly talking with brands (and other people).

Social Media 88

Social Media Customer Service Marketing Pinterest 88

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Brand 136

Brand Branding How To Storytelling 136

Shift Communications

DECEMBER 28, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. As a brand manager, the best thing you can do is accept this fact and adjust strategies. Here’s how.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

The Proactive Report

JUNE 30, 2015

Two recent studies show that brand engagement is the No. of UK and US agency and brand professionals put this at the top of their list. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all.

Tools 100

Tools Strategy Content Marketing Measurement 100

Cision

MARCH 31, 2016

But MGM Resorts International is actually the brand behind more than a dozen hotels in Las Vegas, including the iconic Bellagio, Circus Circus and Luxor, as well as properties around the U.S. Until mid-2015, each MGM Resorts International property managed its own social media and content. 2-Prong Strategy. and in China.

Social Media 120

Social Media Hotels Brand Branding 120

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat. TheSalvationArmySA (@SalvationArmySA) March 6, 2015.

Brand 159

Brand Branding Comparison Viral 159

Shift Communications

DECEMBER 31, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Want to see how to do this for your blog?

Measurement 60

Measurement Tools Agency Blogging 60

David PR Group

NOVEMBER 14, 2014

What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. Are your channel partners so strong and so tied-into your brand that your message will always go through to your audience? Let’s drink to it!

Hotels 71

Hotels Marketing Strategy Advertising 71

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. The recently announced conversion lift/brand lift metrics will help companies to understand how Twitter is impacting their digital communications and marketing, and new eCommerce options will benefit B2B and B2C marketers who have products which are transactional sales.

Twitter 60

Twitter Analytics Comparison Mobile 60

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Then, it’s time to get to work.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Communications Conversations

JULY 29, 2015

Instagram is arguable THE platform for brands right now. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. And, we’re seeing some brands using Instagram in all sorts of interesting and interactive ways with their customers. NSale #instaphoto #seattle #drone.

Instagram 60

Instagram Brand Branding Creativity 60

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. How To Hack Your PR Strategy For Massive Growth. What do you hope to learn at the PRSA 2015 International Conference?

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. 9 social media trends to watch in 2015. Five 2015 digital marketing trends for your consideration. ” is the Big Trend of 2015.

Trends 40

Trends Marketing Social Media Web 40

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Presspage

FEBRUARY 6, 2018

Some key indicators of their new strategy being successful are: Referral traffic from the newsroom to main website has increased with over 180%. Marathon Petroleum Corporation The MPC newsroom launched early 2015 and coincided with the company’s rollout of its first social media activities.

Examples 87

Examples Strategy Communications System 87

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin. I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX!

Hotels 60

Hotels Employee Storytelling Agency 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Polaris

JANUARY 9, 2015

Some of it’s useful, grounded in solid marketing and business strategy. Social Media Myth #1: Your brand must be on Twitter. If you meet a social media expert who claims your brand MUST be on a particular social network, ask some pointed questions: Are people here talking about my brand or the competition?

Social Media 100

Social Media Media Measurement Pinterest 100

Waxing UnLyrical

DECEMBER 14, 2015

You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” 6 Rules of Thumb for Successful Brand Publishing. ” 5. Based in the Washington, D.C.,

Storytelling 0

Storytelling Video Leadership Writing 0

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Regardless, this is an area for further exploration as part of a news organizations multimedia strategy. Now in its 14th year, the report is one of the best indicators of the health of the news media industry.

Newspapers 71

Newspapers Mobile Media Facebook 71

Melissa Agnes

SEPTEMBER 18, 2018

William Espey, the man responsible for the voice of the brand that is Chipotle, joins the Invincible Brand Podcast to discuss the challenges Chipotle faced when managing the E. Chipotle is a brand that has worked hard and done a phenomenal job at building solid and trusting relationships with its customers. About this episode.

Crisis 182

Crisis Crisis Management LinkedIn Twitter 182

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. Brand: Mabel’s Labels.

Brand 100

Brand Branding Pinterest YouTube 100

PR 20/20

SEPTEMBER 24, 2019

It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020. The full report is well worth your time—but at the very least, stop and read these key takeaways before you start mapping your 2020 social media strategy.

Social Media 65

Social Media Strategy YouTube Analytics 65

Communications Conversations

NOVEMBER 3, 2014

When you think of holiday posts from brands on networks like Facebook, Twitter and Instagram, isn’t this what we’ve come to expect? Why can’t brands pull off that same level of human-ness and creativity during the holidays? But, I got to thinking–wouldn’t this be a great idea for some aspiring brand?

Instagram 90

Instagram Brand Branding Creativity 90

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. 60% of marketers plan to invest in video this year – up 20% from 2015. It seems like brands are already connecting the dots in terms of budget. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) What’s your engagement strategy? content!), the June #measurePR chat followed suit. That’s OK!

Measurement 40

Measurement Journalism Video Community 40

Mindful Marketing

AUGUST 5, 2023

” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. .” ” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. Another report shows that, as of 2015, 24% of teenagers are on Vine’s platform. Amanda Loewy.

Brand 60

Brand Branding Film YouTube 60

Shift Communications

JULY 12, 2022

“Why” is also fundamental to the way we engage and interact with brands. Today, people prioritize brands with a strong “Why”— aka purpose driven businesses. Today, people prioritize brands with a strong “Why”— aka purpose driven businesses. Now more than ever, brands need to embrace and activate on the “Why.”.

Communications 78

Communications Consumer Creativity Brand 78

PRSay

AUGUST 2, 2019

But that doesn’t mean that the promotion, coverage or storytelling strategies related to display are flavorless. Here’s how taking tips from the butter display campaign strategy can keep your annual content interesting and noteworthy: Whip up a hook. What can your brand do to bring some suspense to your annual stories?

Storytelling 117

Storytelling Strategy Agency Video 117

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Learn how to build a brand journalism program with Cision’s free white paper! The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Technology 100

Technology Social Media Media Digital PR 100