Shift Communications

DECEMBER 2, 2014

Someone smart turned the 80/20 rule around and applied it as an easy way to get started on social efforts — a hard and fast way to know how much to talk about our own content while sharing that of others. Much like that life lesson, the 80/20 rule becomes irrelevant for brands once they find what works for their audiences. (Oh,

Social Media 165

Social Media Media Guidelines Study 165

Communications Conversations

DECEMBER 8, 2014

Yes, those 2015 trends/prediction posts are just starting to roll out. Between the all-too-tired and predictable (2015 is the year of mobile!) to the ridiculously far-fetched (augmented reality will TRANSFORM PR in 2015!), Still really think mobile will “take over” in 2015? It’s that time of year.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1. Your audience is talking about your brand and your products online.

Brand 120

Brand Branding Retail Consumer 120

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. 2015 will be the year marketers get back to basics by focusing on these important questions: - Who is the audience? Wishful thinking?

Trends 135

Trends Marketing Pinterest Social Media 135

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? 2: Why are organizations using content marketing?

B2C 194

B2C Content Marketing Study Trends 194

The Hoyt Organization

MAY 26, 2024

As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience. These influencer campaigns also offer affordable online marketing with a high return on investment (ROI) and build travel brand awareness among newer audiences.

Travel 93

Travel Industry Tourism Hotels 93

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. Especially when you’re talking about marketing and digital PR. 60% of marketers plan to invest in video this year – up 20% from 2015. VISUAL REAL ESTATE. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

The Proactive Report

SEPTEMBER 4, 2015

These are the Top 15 News sites for September 2015 (Source www.ebizmba.com). The fact that Yahoo News and Google News are so far ahead of the individual news sites supports that 2015 Edelman Trust Barometer findings that search is now the most used and most trusted source for news. SEO is a vital PR skill today. Follow me on Twitter.

SEO 100

SEO Google Digital PR Writing 100

Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Somewhere in the last five years, social became a lot more about ‘storytelling’ and pumping out content than it did about connecting with customers. What do I mean?

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Consider a change maker to help effectively tell your brand story. Recognize defining moments.

Crisis 120

Crisis Brand Branding Crisis Communications 120

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. I totally agree. The Reputation Feedback Loop.

Reputation 100

Reputation System Employee Airlines 100

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

AUGUST 12, 2015

To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015. Some Apps Miss the Target.

Travel 120

Travel Technology Consumer Hotels 120

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. It’s about getting new customers.”.

Brand 100

Brand Branding Pinterest YouTube 100

Communications Conversations

JULY 29, 2015

Instagram is arguable THE platform for brands right now. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. And, we’re seeing some brands using Instagram in all sorts of interesting and interactive ways with their customers. NSale #instaphoto #seattle #drone.

Instagram 60

Instagram Brand Branding Creativity 60

PRSay

AUGUST 2, 2019

The 2015 display included Ohio State University football coach Urban Meyer months after the school won the 2015 NCAA National Championship. If everyone already knows what you’re about to announce, why should they be interested when you announce it? What can your brand do to bring some suspense to your annual stories?

Storytelling 117

Storytelling Strategy Agency Video 117

Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Keep PR Weird: SHIFT Starts 2015 With New Austin Office. Here’s how.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Communications Conversations

OCTOBER 16, 2015

Kevin and I talked about the #PlayMoreMN campaign, why brands need to have an opinion (big topic!), SHOW NOTES – October 15, 2015. “Why Your Brand Needs to Have an Opinion” https://contently.com/strategist/2015/10/12/why-your-brand-needs-to-have-an-opinion. Fun show this week.

Brand 60

Brand Branding Case Study Study 60

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Twitter (@twitter) March 23, 2015. But what does this mean for brands and marketers? But what does this mean for brands and marketers? But how does this differ from Yelp? .

Twitter 120

Twitter Social Media Retail Groups 120

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. Another report shows that, as of 2015, 24% of teenagers are on Vine’s platform. Amanda Loewy.

Brand 60

Brand Branding Film YouTube 60

Cision

AUGUST 3, 2015

Most responses ranged from “I don’t use it” to “I don’t know too much about it.” 100 million people are communicating on a platform that you may know little about, and we need to triage this. Here are the key features of the platform: Expiring images and videos (this is what most people know about).

Mobile 120

Mobile Advertising Advertising Facebook 120

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. By 2015, it had opened a second office in Chicago.

Enterprise 117

Enterprise Automotive Company Airlines 117

Ishmael's Corner

JANUARY 4, 2015

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. In a moment of unfiltered frustration, the account lead blurts, “I’m sorry, but there’s nothing cool about wearing a plastic mask with nose plugs to bed every night.” PR Agency Resigns from CPAP Machine Consortium. .

Transportation 60

Transportation Journalism Google Employee 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Beyond PR

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? As a result, they buy more pizza and are happier about the experience. active loyalty program members from 2015. About James Rubec.

Brand 70

Brand Branding Pitching Conference 70

Communications Conversations

FEBRUARY 20, 2015

In this week’s episode, Kevin and I discuss the Atlantic article that made the rounds this past week about Twitter’s inability to drive traffic (big surprised, right?). We also tackle a really interesting PBS story about the evolving nature of media, and Justine Sacco, who was back in the news this past week.

Twitter 60

Twitter Brand Branding Viral 60

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. With that in mind, here are 5 amazing facts about Facebook that will help you see the opportunity. billion in profit in 2015. And then…no one sees it. That is staggering. .

Advertising 120

Advertising Advertising Facebook B2C 120

David PR Group

NOVEMBER 14, 2014

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Melissa Agnes

SEPTEMBER 18, 2018

William Espey, the man responsible for the voice of the brand that is Chipotle, joins the Invincible Brand Podcast to discuss the challenges Chipotle faced when managing the E. About this episode. About this episode. The Brand Invincibility Webinar Series I mention at the end of this episode. When the E.

Crisis 182

Crisis Crisis Management LinkedIn Twitter 182

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 174

Case Study Healthcare Film Brand 174

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta! ” 3.

Conference 40

Conference Internal International Leadership 40

Polaris

JANUARY 9, 2015

Social Media Myth #1: Your brand must be on Twitter. This myth isn’t just about Twitter—it can apply to any social media platform: Facebook, Pinterest, LinkedIn, Instagram, you name it. It’s also appropriate if your customers take to Twitter to ask questions about your brand or to complain. Chances are THEY ARE.

Social Media 100

Social Media Media Measurement Pinterest 100

Cision

JULY 11, 2016

A recent uptick in stock price may be signaling that investors are optimistic about live streaming. While this might make sense at a certain level, from a brand perspective it was probably necessary to make this a Twitter feature. It would obfuscate the Periscope brand, which is intended to live-stream from mobile. Conclusion.

Sports 120

Sports Twitter Mobile Facebook 120

Marketwired

DECEMBER 21, 2015

How to Leverage Medium for Your Brand. Medium , a blogging platform with built-in social features that let you to interact with other publishers and share your work, is a great option for brands that want to demonstrate thought-leadership with longer form content. We’ve got some advice to help.

Writing 100

Writing Blogging Newspapers Travel 100