Cision

AUGUST 17, 2015

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., The order of most to least trusted remained the same in 2014 and 2015: NGOs. Images: purplejavatroll , GotCredit , Jussi Ollila ( Creative Commons ). Falling Trust in Business Structures. Government.

Study 120

Study Engineering Mobile Crisis 120

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. Another report shows that, as of 2015, 24% of teenagers are on Vine’s platform. Amanda Loewy.

Brand 60

Brand Branding Film YouTube 60

Cision

OCTOBER 7, 2016

In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Brands have jumped aboard the beverage’s bandwagon with pumpkin spice almonds and even Oreos. Plan your content in advance; prepare a creative post the month before you plan to use it.

Analysis 318

Analysis Viral Trends Software 318

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. ” Twitter exploded and some quick thinker doing the Twitter for Chevy simply embraced it with this tweet which read in part, “Truck yeah the 2015 #ChevyColorado has awesome #TechnologyAndStuff!” Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Creativity and imagination. What clients will I work on?

B2C 133

B2C Healthcare Training Agency 133

Shift Communications

JANUARY 6, 2016

What separates Tumblr from the rest of the pack, and why should your brand use it? And it’s seen 94% growth from the previous year , as of May 2015. were ages 18-23 and 27% were ages 24-35 in 2015. A Brand That Dominates on Tumblr. So, why should your brand be on Tumblr? How does your brand use Tumblr?

Brand 60

Brand Branding Comparison Social Media 60

Mark My Words

DECEMBER 29, 2015

In 2015 we all loved authenticity, right? Cannes Lions was all about purposeful brands. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. What we crave is for brands to take responsibility. 2015 was a vintage year for pointless stunts. Authenticity is not doing PR.

Journalism 60

Journalism Wikipedia Film Interviews 60

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Cision

DECEMBER 8, 2017

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. That leaves the bulk of the work to creative expression. Live videos have been shown to increase brand favorability by as much as 63 percent. We had to dig. Today, the data is everywhere.

Video 189

Video Creativity Conference Education 189

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.”

Social Media 60

Social Media Brand Branding Media 60

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

DECEMBER 3, 2015

What I really want to address is how brands can utilize buzz surrounding trending events to bring their name into the conversation, engage with a new audience and show some creativity and a sense of humor. Coca-Cola (@CocaCola) November 20, 2015. Be creative. Do not put something out there inauthentic to your brand.

Social Media 60

Social Media Brand Branding Media 60

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Creativity is nice. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

David PR Group

NOVEMBER 14, 2014

What Bacardi is doing actually fits with my main marketing theme for 2015. In fact, they have turned it into a big, fun thing, involving bartenders (err, mixologists) having an event in Miami, taking lots of pictures, promoting it on social media, and getting their product creatively pushed through the channel. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Shift Communications

JULY 12, 2022

“Why” is also fundamental to the way we engage and interact with brands. Today, people prioritize brands with a strong “Why”— aka purpose driven businesses. Today, people prioritize brands with a strong “Why”— aka purpose driven businesses. Now more than ever, brands need to embrace and activate on the “Why.”.

Communications 78

Communications Consumer Creativity Brand 78

Cision

MAY 21, 2015

Most clients now see the value in courting writers who will cover their destinations in creative ways across platforms. Want to build better relationships for your brand? Where I once had to argue my case to bring one blogger on a press trip, now I fill the rosters with online influencers and traditional journalists alike.

Hotels 120

Hotels Tourism Travel Pinterest 120

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Co-Founder of Status Creative, a leader in social media engagement. Jeff Barrett (@BarrettAll) August 12, 2015. Branding, Social Media, Marketing, PR & Professional Coach. . Renee Blodgett (@MagicSauceMedia) June 26, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

APRIL 28, 2016

In fact, recent numbers tell us Facebook video for brands is increasing at an astronomical rate (8 BILLION daily video views!). So, we know brands are using video more and more. But, did you know some brands have essentially went to an all-video newsfeed on Facebook? Brands have had a love affair with video for years.

Video 60

Video Facebook Brand Branding 60

Cision

MARCH 16, 2016

Use your creativity. As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015.

Wireless 120

Wireless Creativity Industry Agency 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. Another mistake brands make is meddling with an influencer’s style.

Pitching 228

Pitching Agency Social Media Creativity 228

Journalistics

MARCH 15, 2015

Despite the drone-free skies at SXSW 2015 , there is still plenty flying around Austin this weekend. While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. Activations.

Trends 56

Trends Big Data Mobile Conference 56

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

MARCH 14, 2016

If you want to your audience to hear your brand’s message heard, you need to make them pay attention. Some of the biggest social trends of 2015 included livestreaming, Snapchat and Facebook video. Your audience is looking for unique video content and your brand needs to be there to meet them. Visuals and video.

Video 120

Video Trends Software Brand 120

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 174

Marketing Employee Content Marketing Training 174

Solo PR Pro

JANUARY 6, 2015

Whether you’re brand new to consulting (congrats!) or you’re looking to reach new levels of success in the year ahead, checkout the most popular Solo PR Pro posts of 2014 below (and sign up for our newsletter today to help keep your business resolutions in 2015): 1. Get It In Writing! Free eBook from Solo PR Pro.

eBook 40

eBook Creativity Twitter Tools 40

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

DECEMBER 7, 2015

Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. By leveraging people’s influence, you can: Introduce your brand and its products or services to new target audiences. These are people who are relevant to your brand and have the social engagement and reach needed for impact.

How To 120

How To Marketing Viral Survey 120

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. We help brands reward everyday moments in apps and games— because who doesn’t love free stuff? billion in 2015. .

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. “Hero” content consists of bigger, flashier pieces that draw your audience in and build your brand. (To

SEO 119

SEO Automotive YouTube Video 119

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Makes for a fairly uncomfortable flight, but if you’re forced to fly with them then it’s a means to an end. – thedibb.co.uk, April 5, 2015. It’s 2015!!

Travel 120

Travel Technology Airlines Wireless 120

Cision

JULY 25, 2015

Tying motivational or inspirational messages to posts is an extremely successful posting method, especially if your theme or brand revolves around personal improvement. A photo posted by nike (@nike) on Jun 24, 2015 at 1:53pm PDT. Like what similar accounts or brands are posting. Images: Kumweni , Pete (Creative Commons).

Instagram 120

Instagram Storytelling Examples Creativity 120

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. So what should brands do? In 2015, brands need an ad budget to make Facebook work. Use them as a guide and experiment to see what works best for your brand. Recycle What Worked.

Education 120

Education Facebook Infographics Social Media 120

Cision

AUGUST 12, 2015

To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015. Some Apps Miss the Target.

Travel 120

Travel Technology Consumer Hotels 120