Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. 2015 will be the year marketers get back to basics by focusing on these important questions: - Who is the audience? Wishful thinking?

Trends 135

Trends Marketing Pinterest Social Media 135

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? Does is still make sense for me?

Blogging 144

Blogging Writing Creativity Meeting 144

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging.

Writing 203

Writing Blogging Pitching Content Marketing 203

PR in High Definition

DECEMBER 5, 2014

The post Will 2015 be the year wearable technology brands enter the national health debate? Blog PR Points of view' And that’s before we have the hype juggernaut that is the Apple Watch, expected to ship next year. In the case of the Fitbit, the technology that’s […]. appeared first on Firefly Communications.

Technology 72

Technology Brand Branding Google 72

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Here’s how. Tori Sabourin.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Barokas

FEBRUARY 6, 2018

In justifying their rule change, Delta reported that it flew 250,000 “support” animals last year, up 150 percent from 2015, while reports of biting or defecating nearly doubled since 2016. The post My Emotional Support Blog appeared first on Barokas Public Relations. I write this as, admittedly, someone without pets. – Jason.

Blogging 74

Blogging Airlines System Report 74

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1. Your audience is talking about your brand and your products online.

Brand 120

Brand Branding Retail Consumer 120

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. Here’s how. Ah, the question on every PR pro’s mind. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

Ishmael's Corner

JANUARY 4, 2015

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. Elon Musk Extends Tesla Branding with Car Racing Circuit. The official statement calls it “a natural extension of the administration’s blogs and social media.” PR Agency Resigns from CPAP Machine Consortium. .

Transportation 60

Transportation Journalism Google Employee 60

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. propel your brand to new heights.

Mobile 74

Mobile Automotive Brand Branding 74

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Communications Conversations

JULY 29, 2015

Instagram is arguable THE platform for brands right now. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. And, we’re seeing some brands using Instagram in all sorts of interesting and interactive ways with their customers. NSale #instaphoto #seattle #drone.

Instagram 60

Instagram Brand Branding Creativity 60

Shift Communications

JANUARY 9, 2015

Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Even though social media is far from ‘new’, there are still users and brands out there that are still trying to figure things out. Thou shall not talk about yourself 24/7.

Social Media 60

Social Media Media Pinterest LinkedIn 60

David PR Group

NOVEMBER 14, 2014

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Stephen Waddington

NOVEMBER 29, 2019

Aligning a brand with a political party is a tricky business. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. By 2015, the Conservatives won all six local seats. Boris in Rattler cider backlash But what if this very clear brand endorsement backfires?

Brand 97

Brand Branding Ethics Local 97

MaccaPR

FEBRUARY 2, 2016

Want to take your blogger-brand relationships to the next level? Trend #1: Blogging is now a full-time job. In short, blogging may not just be a hobby - it can be a livelihood. Close to 40 percent of bloggers surveyed in the Maxwell study work with 10+ brands a year, which means they have multiple deadlines.

Trends 48

Trends Blogging Brand Branding 48

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Purporting otherwise is going to keep the Bad Pitch Blog very busy. We ranted about this a few blogs ago.

Media Relations 50

Media Relations Measurement Report Media 50

Ronn Torossian

MAY 17, 2016

Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. Become a Thought Leader in The Digital Space According to a 2015 CEO.com report, 61% of CEOs have no … READ MORE ».

Social Media 150

Social Media Media Employee Consumer 150

MaccaPR

JANUARY 11, 2016

Now that our MaccaPR blog is heading into its fourth year, come with us as we revisit the most successful posts of 2015. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Waxing UnLyrical

DECEMBER 14, 2015

I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. 6 Rules of Thumb for Successful Brand Publishing. Why: “Conflict is something many brands find hard to grasp because they don’t want to be associated with negativity. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! My original plan for this blog post was to be a bit cheeky. To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin. Are you ready? Time to cowboy up! Todd Defren.

Hotels 60

Hotels Employee Storytelling Agency 60

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. This goes for any business or brand, really! See all of Katja’s tips for building blogging communities here. See Donna’s other reasons why we should stop calling it content here. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. 10 Ways Brands Create Contagious Content.

Brand 100

Brand Branding Pinterest YouTube 100

Shift Communications

JANUARY 6, 2016

Tumblr is an emerging content platform that’s a blog/social media hybrid. What separates Tumblr from the rest of the pack, and why should your brand use it? million blogs and 127 billion posts from 19.1 million blogs and 127 billion posts from 19.1 And it’s seen 94% growth from the previous year , as of May 2015.

Brand 60

Brand Branding Comparison Social Media 60

Cision

MAY 21, 2015

Want to build better relationships for your brand? Click here for a blog post that shows what slow PR entails! As a NYC-based agency publicist, Angie Orth once represented far-flung destinations and tourism brands, though her schedule rarely allowed for adventures outside of client projects. Practice slow PR.

Hotels 120

Hotels Tourism Travel Pinterest 120

Cision

DECEMBER 28, 2015

Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Direct influencer-outreach.

Twitter 120

Twitter Brand Branding Customer Service 120

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Branding, Social Media, Marketing, PR & Professional Coach. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

Journalistics

MARCH 15, 2015

Despite the drone-free skies at SXSW 2015 , there is still plenty flying around Austin this weekend. While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. Activations.

Trends 56

Trends Big Data Mobile Conference 56

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc.

Measurement 40

Measurement Journalism Video Community 40

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98