PRSay

DECEMBER 22, 2021

In 2014, Swift stunned the music industry — and received respect as an activist for music rights — by pulling her albums from Spotify and other streaming services, announcing an exclusive deal with Apple Music instead. Remember that you can always rebuild your reputation. folklore earned that honor in 2021.).

Communications 148

Communications Film Radio Reputation 148

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

PRSay

MAY 16, 2016

The reputations of the brands and organizations that we represent can be strengthened or tarnished in an instant. Leadership is needed to help PRSA guide its members to succeed and thrive during this critical period of opportunity. News and information travels faster than ever before. Follow Joe on Twitter @ jcohenPR.

Travel 104

Travel Leadership Reputation Industry 104

Melissa Agnes

AUGUST 12, 2014

In today’s “trust economy”, your company’s reputation is your most valuable asset. Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. Crisis Preparedness Leadership in a Crisis' Subscribe to the podcast here , or via iTunes or Stitcher.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. A PR program that focuses on thought leadership and executive visibility is often a very effective way to align an individual – and a brand – with a specific type of expertise. One tactic that supports that positioning is a thought leadership event.

Education 120

Education Leadership Viral Consumer 120

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Earned media continues to bring validity and impact brand and product reputation, but we now have controlled, or rather semi-controlled, media vehicles to integrate and leverage.

Automotive 245

Automotive Resources Strategy Consumer 245

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Critical Mention

JUNE 12, 2018

Brazil suffered a humiliating 7-1 loss to Germany in 2014. Takeaway : Coach Scolari demonstrated leadership by taking ownership for the loss, offering a quick and concise response, and tried to win back the public by asking for forgiveness and offering a sincere apology. Coach Scolari of Brazil accepts responsibility for defeat.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Wadds Inc.

JULY 6, 2022

To build and enhance organisational reputation. To offer organisational leadership. Accreditation schemes operated by a national association are voluntary and have varying levels of reputation among practitioners and employers. To facilitate relationships and build trust with internal and external stakeholders and communities.

Publicity 72

Publicity Ethics Training Education 72

Cision

MARCH 29, 2016

Spin is something that the public is increasingly skeptical of, and this impacts the reputation of all communication professionals. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. In 2016, communication has many more moving parts. Overfors, M.

Retail 120

Retail Pitching Print Writing 120

Presspage

MAY 6, 2017

The 2014 Wildfire. In 2014, when nine infernos blazing in the San Diego region threatened California State University San Marcos (CSUSM), a school of 11,300 students, the rapid response skills of the Public Relations team were held to the fire. Yet predicting how a crisis will rear its ugly head is incredibly difficult.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. One practice sits squarely in Google’s gray area: guest posting sites.

Analysis 91

Analysis SEO Guidelines Google 91

Polaris

DECEMBER 14, 2014

Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Stephen Waddington

MAY 8, 2018

. #3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. Julian Stodd, an internationally recognised advocate for social leadership, calls this phenomenon cultural graffiti.

Communications 63

Communications Healthcare Print Community 63

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). By 2014 it was obvious that video was the rising star of content marketing. They are meant to build our reputation as helpful experts in our industry.

Video 153

Video B2B Film Marketing 153

Stephen Waddington

AUGUST 29, 2019

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. Professional development and practice The reputation of public relations is defined by the media and dodgy practice. She’s an MBA and board level practitioner.

Meeting 96

Meeting Training Ethics Government 96

Sword and the Script

SEPTEMBER 3, 2016

The author of a newly published book on the rise of activist investors — Barbarians in the Boardroom – he provides this example: “Hedge fund Starboard Value was lampooned on every late-night talk show in September 2014 over its 296-page detailed critique of the restaurant chain Olive Garden and its parent company, Darden. 3) Pitching?

Pitching 62

Pitching Crisis Policies Corporate 62

Doctor Spin

APRIL 17, 2023

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Please support my blog by sharing it with other PR- and communication professionals. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Guarding their reputation and work also necessitates new patent/ copyright laws in place. The challenges posed to image consultants in managing reputations and firefighting are significantly complex. ” ~ Prof.

Writing 192

Writing Communications Marketing B2B 192

wiredPRworks

OCTOBER 9, 2015

At IMEX America 2014 , I presented on Panoramic PR. 2 Discover how to leverage PR (Personality and Reputation) to minimize an identity crisis, maximize registration and optimize participation. You will learn how to maximize LinkedIn's thought leadership potential by publishing posts that get liked and shared.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Communications Conversations

MAY 30, 2018

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I miss the issues and reputation management work, especially on corporate responsibility issues. Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. 2014: Focusing on a Few 2014 Content Marketing Predictions. Embrace change and try to stay positive.”

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

OCTOBER 21, 2022

From 2006–2014, Taylor Swift released albums on a consistent two-year cycle. Swift delayed her album release by a year, and during that time, she rebuilt her reputation to where the public desperately anticipated her next move. The lesson: To capture people’s interest, try something unexpected. Take a breath and revisit.

Strategy 157

Strategy How To Video Reputation 157

PR Conversations

DECEMBER 19, 2014

Securing a reputation for content leadership. Content creation and curation need to step up a gear in 2015 as only the best will secure a reputation for content leadership and cut through the morass of online clutter. The next class starts in February 2015; access full details here on t he PR Academy site.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 11) Corporate reputation suffers with bad experiences. “82% Corporate Reputation ). Brands in Politics ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Communications Conversations

JUNE 25, 2015

Not a single post on any of them since July 18, 2014 on Facebook. New marketing leadership. Point being: When marketing leadership changes, so does strategic direction. a share on June 25, 2014 to $41.51 June 25, 2014 is also about the time Sharpie shut down its social accounts. New CMO comes in. From $30.98

Social Media 60

Social Media Case Study Media Study 60

Sword and the Script

OCTOBER 8, 2019

Leads to a reputation for thought leadership. A 2014 study by Salesforce, which I haven’t see replicated elsewhere since said the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). There are a few benefits I’d add to that: a) Media relations. b) Integrated marketing.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Melissa Agnes

MAY 14, 2015

In November of 2014 I was honored with the invitation to speak at a TEDx event, which was to be hosted by the City of LA’s Emergency Management Department in March 2015. Standing on the reputable TEDx stage, people expect a certain caliber of message to be shared with them.

How To 185

How To Crisis Management Crisis Exercises 185

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” I get to learn from those more experienced than me.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer. A social media commitment can and should be shared across key members of the leadership team.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ZudePR

JUNE 6, 2016

The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: In 2014 we did 13 different conferences; in 2015 we did three. On that Road to Damascus moment) I have a well-founded reputation for being very organised, I can fit a lot into my day. When I am not, I am not.

Writing 114

Writing Social Media SEO Blogging 114

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Its leadership knows that their loyal customers are vehemently opposed to Trump on climate issues. Wendy’s reputation for social attitude has earned plaudits, but the brand has done more than just show personality. An irreverent social media persona is like wading into controversy; you can do it if you understand your base.

Social Media 136

Social Media Brand Branding Airlines 136

Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. At least not in 2014; and 2014 wasn’t light years away.

Agency 40

Agency Report Training Leadership 40

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University. strong acceptance of the strategic value of PR.

Study 99

Study Measurement Survey Education 99

Mark My Words

JUNE 17, 2015

Reputation matters: Varney gave the order for the park to be kept shut for the day after and, for the ‘foreseeable future’ promised full refunds for those who’d pre-booked. Varney put his money where his mouth is- a seven figure sum has been reportedly been set aside (Merlin’s theme park revenue in 2014 was £331m).

Interviews 60

Interviews Travel Crisis Reputation 60