ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. Who wants to take that risk?

Social Media 380

Social Media Leadership LinkedIn Corporate 380

The Stalwart Blog

JANUARY 28, 2016

I thought it would be a good time to check in on our former interns and find out where they are now. Melina Destein , Stalwart summer 2012 intern. I not only learned how to write op-ed pieces, blogs, and press releases, but I learned the importance of honesty and integrity when conducting business. Many of you met them too.

Internal 60

Internal International Retail Ethics 60

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. Keep stakeholders well-informed. A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

NewsWhip

MARCH 15, 2024

In early 2014, Disney Parks decided to bring some of their analysis work in-house. I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. How Many Women Has Apple Put On The WWDC Keynote Stage Since 2007?” June 4, 2014. How to Get Women Panels.” January 7, 2014. January 7, 2014. January 23, 2014.

Conference 150

Conference Training Healthcare Policies 150

Stern + Associates

MARCH 8, 2023

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. Read on to find out how to create a more equitable and inclusive work environment that demonstrates the true power of embracing equity.

Leadership 93

Leadership Groups Viral Crisis 93

Cision

OCTOBER 6, 2016

It’s a primary communications channel both internally and externally. I developed the PESO model in 2014 as a way to highlight the evolution of the work PR practitioners do, and show the interconnection and dependence of the communications activity necessary for a successful digital communications program. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Melissa Agnes

AUGUST 27, 2014

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. How others within the industry are using social media and how it’s working for them.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. We have to know how to translate what we have done and move away from chronological list. As Patti noted we are all a collection of skills and experiences.

Corporate 274

Corporate Leadership Advertising Advertising 274

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Cision

MAY 29, 2017

billion in 2014 to 2.17 While you can make your content discoverable by using search bars, internal links and a content recommendation engine; strategic organization helps users find the most relevant content quickly and easily. The post What Content Discovery Means for Search and How to Fuel Its Growth appeared first on Cision.

How To 129

How To Content Marketing Engineering Advertising 129

Deirdre Breakenridge

DECEMBER 4, 2018

Unfortunately, not every nonprofit organization understands how to reach out to youth. You need to think about how and why young people might be interested in your projects. It’s important to make it easy for them to know how to take the action and to inspire them to share or show the impact of their support on the community.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Cision

APRIL 21, 2015

billion in 2014 , numbers that closely mirror the increase in searches. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. One reason is that Google is always within arm’s reach.

Video 120

Video Brand Branding Trends 120

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Travel 58

Travel Hotels Storytelling Content Marketing 58

Critical Mention

JANUARY 3, 2019

In other words, I started to look at what was happening in other fields and how that might bring value to current compliance challenges. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Every good PR agency knows how to turn a holiday into an opportunity for good work. New sites like Little Things , which launched in September 2014, grew at an exponential rate in 2015 while other sites, like Gigaom , closed their “doors,” only to be acquired and started up again in a new form. Increase face time.

Fashion 149

Fashion Writing Internal International 149

NewsWhip

OCTOBER 26, 2021

In early 2014, Disney Parks decided to bring some of their analysis work in-house. I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

Cision

MAY 12, 2016

In fact, 53 percent of public relations professionals claim measurement is their biggest skills weakness, a 6 percentage point increase from 2014. To understand how to report your ROI more accurately, get our step-by-step guide , which includes software suggestions and detailed insight. Understand Limitations.

System 120

System Measurement Software Data 120

Presspage

MAY 6, 2017

The 2014 Wildfire. Yet predicting how a crisis will rear its ugly head is incredibly difficult. In 2014, when nine infernos blazing in the San Diego region threatened California State University San Marcos (CSUSM), a school of 11,300 students, the rapid response skills of the Public Relations team were held to the fire.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. And if the announcement isn’t media worthy to begin with, there’s no reason to do a press release unless it’s for internal marketing, which isn’t a very good reason. Both the practice and business of public relations has grown enormously in recent years. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “Even if I tell people how to do stuff it doesn’t equate to my experience and expertise. “Creating content started paying off quickly, because I knew how to use that content when talking to prospects who were already in the sales funnel.

Communications 81

Communications How To Blogging Content Marketing 81

Deirdre Breakenridge

JUNE 2, 2017

I love appearing podcasts, radio and other media around the world, sharing insights on how to make a greater impact. How have relationships helped to fuel your efforts? I remember I was in a training room in late 2014 and everyone seemed so focused on how they were going to get more clients.

Film 150

Film Travel Leadership Training 150

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Stacy is a member of the Meeting Professionals International Greater New York Chapter and serves as the Digital Chair.

Trade Shows 150

Trade Shows Community Social Media Resources 150

PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. We are now in Part V (How to Reach Special Publics) with thirteen chapters covered and a further twenty to come.

Publicity 40

Publicity How To Newspapers Radio 40

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. It will study how to police the profession.” historyofpr/files/2010/03/EPRHN-Archive-Record-2nd-edition-March-2014.pdf.

Ethics 75

Ethics Software Meeting Policies 75

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. I have learned how to multitask. It’s a regular challenge to educate clients that we know our market best and how travelers here research and consume their news.

Travel 120

Travel Agriculture Tourism Internal 120

Melissa Agnes

AUGUST 28, 2014

So far the CPR video in Arabic has had over 7,000 views on YouTube since its launch on Sunday, August 24th 2014. Yes, this is an awareness and educational campaign, but it’s ultimate goal is to educate people in the region on how to save lives. Here’s what they came up with: The campaign’s success.

Healthcare 238

Healthcare Social Media Media Case Study 238

Polaris

NOVEMBER 20, 2014

He also addressed the Cannes Lions International Advertising Festival. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob.

Storytelling 199

Storytelling Reddit Video Creativity 199

Shift Communications

DECEMBER 15, 2014

From social media stats to website traffic, the data is there…they just need to know how to use it. In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Start here….

Analytics 106

Analytics Training Data Google 106

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. . ~ David Berkowitz , Founder, Serial Marketers.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

SEPTEMBER 30, 2015

Learn “How to Plan and Manage Crisis Communication in a Social World” today! A study published in 2014 found that of the U.S. Engaged stakeholders don’t care about a branded process or newness of an innovation, they care about how many lives were changed. Prepare in advance for crisis.

Media Relations 120

Media Relations Trends Media Corporate 120

Mark My Words

JULY 4, 2018

Although the calls for boycotting the World Cup did not ultimately amount to any significant protest it is notable that this year sees the number of official sponsors down from eight in 2014 to five, with Anglo-American brands like Johnson & Johnson and BP among those to pull out. Nyet – it’s only football.

Exercises 60

Exercises Sports Internal International 60

Waxing UnLyrical

MARCH 11, 2015

Eric Wittlake (@wittlake) January 7, 2014. I was joking in an email to Shonali that I felt like this post was a little redundant considering how she is one of the eminent figures in PR measurement. How to Develop Meaningful PR Measurement is a post from: Shonali Burke Consulting, Inc. Many don’t understand PR or its value.

Measurement 40

Measurement How To Analytics Customer Service 40

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

How To Spot The Most Dangerous Reputation Threats. Here are the most common reputation threats and how to anticipate them. And look no further than the hack of Sony Pictures emails in 2014 or the Democratic National Committee leaks of last summer to appreciate the consequences of private information becoming public.

Reputation 130

Reputation Viral Employee Customer Service 130

Sword and the Script

DECEMBER 15, 2020

Those with video-heavy or text-heavy distribution channels will want to look at how to add podcasts to their content strategy, as well as using podcasts to repurpose material into different languages, such as Spanish and Mandarin, to broaden their reach. Rethinking internal and external comms. This trend will impact all publishers.

Marketing 168

Marketing Employee Content Marketing Training 168