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Weekly Roundup of Awesome Links: Week of August 25, 2014

Melissa Agnes

Should it be the CEO of the organization or is someone else better suited for the role – and how can you determine this? It’s an important discussion and one that we hope you will have internally after listening to this podcast. Competitor Defamation: How to overcome damaging content posted online by competitors. Listen here!

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#EmbraceEquity: A Noble Goal That’s Also Good for Business

Stern + Associates

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. Read on to find out how to create a more equitable and inclusive work environment that demonstrates the true power of embracing equity.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

How To Spot The Most Dangerous Reputation Threats. Here are the most common reputation threats and how to anticipate them. And look no further than the hack of Sony Pictures emails in 2014 or the Democratic National Committee leaks of last summer to appreciate the consequences of private information becoming public.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. And the impact on Caine was nothing short of astounding.

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5 tips to get you through a crisis using social media

Presspage

The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. A viral meme, video, or a tweet can appear instantly on the Internet. Create a manual with ‘rules of engagement’ that describe how to react via the different communication channels in a crisis.

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5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Here’s an example. In meetings.

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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Go to the International Risk and Crisis Communication Conference ( ICRC ). Here are a few ways to do this: 1.