Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. . ~ David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

NewsWhip

OCTOBER 26, 2021

In early 2014, Disney Parks decided to bring some of their analysis work in-house. I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Your Employees. In meetings.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

SEPTEMBER 30, 2015

Learn “How to Plan and Manage Crisis Communication in a Social World” today! Many said that they had a business interest in the outcome–employees in a state that recognizes their marriages would be unlikely to agree to locate to a state that would not–but most expressed their support as a human rights issue.

Media Relations 120

Media Relations Trends Media Corporate 120

Cision

AUGUST 17, 2015

The order of most to least trusted remained the same in 2014 and 2015: NGOs. Thought Leaders/Employees Surpass CEOs in Credibility. Internal Crisis/Inefficiency Management. Articles will grant greater insight into how the company can improve during the many and varied stages of the business processes. Government.

Study 120

Study Engineering Mobile Crisis 120

Shift Communications

DECEMBER 15, 2014

From social media stats to website traffic, the data is there…they just need to know how to use it. In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Start here….

Analytics 106

Analytics Training Data Google 106

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. How to create a crisis communication plan.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

FEBRUARY 19, 2014

Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? But their rights are quite limited, and both employers and employees need to know where to draw the line to respect each other’s privacy rights to know certain things, and keep others private.

Social Media 96

Social Media Privacy Media Training 96

PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. We are now in Part V (How to Reach Special Publics) with thirteen chapters covered and a further twenty to come.

Publicity 40

Publicity How To Newspapers Radio 40

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “Even if I tell people how to do stuff it doesn’t equate to my experience and expertise. For me, as a local government employee, there are clear political boundaries. When someone asks me a question, I am happy to answer it. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Presspage

MAY 11, 2017

The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. Following USA’s victory over Ghana during the 2014 FIFA World Cup, Delta Airlines tweeted a photo of the Statue of Liberty (representing the US) next to an image of a giraffe (representing Ghana).

Social Media 79

Social Media Crisis Media Airlines 79

Beyond PR

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Your Employees. In meetings.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. How can they do that? ” Scott Kaminski | Häfele America Co.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Shift Communications

FEBRUARY 16, 2015

How do your day-to-day responsibilities factor into this? Internally, my primary focus is on fostering the culture through how we communicate to our employees, the programs and benefits we provide, the feedback we gather, and the initiatives we develop to make this a great place to work and grow.

Leadership 60

Leadership Employee Industry Internal 60

Stephen Waddington

MAY 8, 2018

The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. Its credibility come from the human face of its employees. #FuturePRoof is a challenging and at times uncomfortable read. There’s widespread recognition that the NHS is on a knife edge.

Communications 63

Communications Healthcare Print Community 63

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Nominated by: Kelli Matthews, University of Oregon. written by Kathryn Kuttis) .

Sports 0

Sports Leadership Internal International 0

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring.

Marketing 63

Marketing Pitching Corporate Tools 63

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University. By my calculation, that’s 25 per cent less salary for work of equal value.

Study 99

Study Measurement Survey Education 99

Stuart Bruce

JANUARY 7, 2016

Some of the real risks that companies fear include cybersecurity attacks (18%); internal fraud, bribery or corruption (12%); financial reporting errors (7%); and other 12%. None said they feared a physical attack, which betrays a lack of understanding about how they might be at risk from protest and activist groups.

Reputation 60

Reputation Company Corporate Crisis Communications 60

PR Conversations

JANUARY 20, 2015

Organizations must also provide clear policies and training for employees, to help them know how to resolve potential conflicts promptly, or, better yet, before they happen. He has lectured on public relations at Queen’s University since 1996. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Organizations must also provide clear policies and training for employees, to help them know how to resolve potential conflicts promptly, or, better yet, before they happen. He has lectured on public relations at Queen’s University since 1996. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Journalism 40

Journalism Reputation Ethics Corporate 40

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. One of those was Ron Fisher , who taught me a lot about how to be a senior business person. In 2014 we did 13 different conferences; in 2015 we did three. Just not being mentally-awake.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Report Methodology.

Financial 111

Financial Industry Report Insurance 111