Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Historically, PR has been a bit of a black box in terms of how much it “helps.”

Advertising 150

Advertising Advertising Data LinkedIn 150

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? Nearly half (46%) of chief communications officers (CCOs) report to the CEO – up 12% from a survey in 2014 that asked the same question. Value comes from more coverage and measurable results. More PR pros at brands focus on crisis management (42%) vs. agencies (36%). Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

MARCH 21, 2017

But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can take to mitigate a crisis, rehabilitate its image and even emerge from the ashes stronger than ever. There are other important measures to employ at the first signs of negative press as well.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. What is the most important lesson you’ve learned throughout your career?

Automotive 245

Automotive Resources Strategy Consumer 245

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

The Stalwart Blog

NOVEMBER 6, 2015

For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. Re-evaluate relationships.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Reputation Us

NOVEMBER 3, 2019

2014 Global Survey on Reputation Risk showed that responsibility for reputation risk resided at the highest levels of the organization, with the chief executive officer (36 percent), chief risk officer (21 percent), board of directors (14 percent), or chief financial officer (11 percent). Brand is what you say about yourself.

Reputation 79

Reputation Public Affairs Survey Financial 79

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why.

Social Media 60

Social Media Strategy Media Survey 60

Solo PR Pro

JUNE 6, 2017

However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business. This year’s report highlighted that the severity of cyber threats is rising with 10MM+ identities Exposed in 15 Breaches in 2011 compared to 11 in 2014.

Trends 49

Trends Mobile Video B2C 49

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase.

Mobile 60

Mobile Public Affairs Government Local 60

prTini

AUGUST 22, 2014

5 Keys to Social Media Measurement For Every Network. How to Manage an Internal Crisis Without Losing Your Mind. 2014 Edition. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . Why You Should Be Reading (and Writing For) Medium.

Case Study 49

Case Study Retail Resources Twitter 49

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

MAY 8, 2018

The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. The paradox is clear.

Communications 63

Communications Healthcare Print Community 63

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e., By Anne Gregory, PhD, FCIPR. That is how large our contribution is.

Leadership 111

Leadership Publicity Government Journalism 111

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Measure and benchmark the results of your campaign based on your goal. Its simplicity is compelling. Test and learn.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. PR Measurement: A Pulse Check on How Communicators Show Value. Indeed, I agree.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 198

Writing Communications Marketing B2B 198

Cision

JUNE 22, 2015

Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. But there are some measurable aspects of Instagram that are quite unique and special in the social media space. On the one hand, U2 is extraordinarily popular. Conversely, their popularity is rooted to their past music. 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

ImPRessions - Crenshaw Communications

MAY 8, 2018

Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. There’s an actual and measurable dollar value represented by corporate reputation. A quintessential rule of crisis communications is a swift and sincere admission of responsibility, followed by a make-good.

Corporate 195

Corporate Training Reputation Media Training 195

Cision

MAY 12, 2016

By relying on outdated measurement strategies, brands cannot prove which campaigns need work. In fact, 53 percent of public relations professionals claim measurement is their biggest skills weakness, a 6 percentage point increase from 2014. So why don’t they?

System 120

System Measurement Software Data 120

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. Year of employer branding.

Marketing 196

Marketing Content Marketing Data Social Media 196

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Yes, be nice.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Stephen Waddington

FEBRUARY 3, 2021

We are facing a global crisis. Estimates show that between 1992 and 2014, produced capital per person doubled, and human capital per person increased by about 13% globally; but the stock of natural capital per person declined by nearly 40%. The Review was commissioned in 2019 by HM Treasury. “We

Financial 124

Financial Marketing Government System 124

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 12) Emotion in crisis communications works. In 2017, 61% of Americans say they trust advertising which is up from 50% in 2014, according to YouGov study. Marketing Measurement Statistics. Those categories are: Content marketing statistics. PR and media relations statistics.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. So, when the horrific Sandy Hook shooting occurred in December of 2014, we asked crisis communications expert Gerard Braud to host a free teleseminar. And they’ll be using the right metrics to measure their success. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 12, 2017

9) Crisis management grows exponentially. The market for crisis management PR services will continue to grow exponentially, particularly in the area of crisis preparedness/planning/training.”. Jonathan Bernstein | Bernstein Crisis Management, Inc. Sales is driven and measured by one metric, closed business – revenue.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

Katie Paine's Measurement Blog

MARCH 29, 2023

And, conversely, if you are open and honest, then you can survive a crisis more easily. In one of my earliest columns, I applauded Nabisco for getting in front of a budding crisis by sending a “Cookie Inspector” into a classroom to publicly count chips. Remember Under Armour’s crisis at the Sochi 2014 Winter Olympics?

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

MaccaPR

NOVEMBER 4, 2014

When the NFL “We’ll Fine You If You Don’t Wear Bose Headphones” crisis hit, Bose appeared unprepared to connect with consumers via social media, while Beats was ready to mercilessly stomp on Bose online. You have a tech company that’s culturally inept,” gloated Jimmy Iovine of Beat’s crisis response.

YouTube 118

YouTube Brand Branding Crisis 118

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. December 2013: Focusing on a Few 2014 Content Marketing Predictions. Marketing predictions.

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E.

Reputation 130

Reputation Viral Employee Customer Service 130