Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? As the only non-profit organization for U.S.

Automotive 245

Automotive Resources Strategy Consumer 245

Polaris

DECEMBER 11, 2014

When I graduated from Ivey back in the ’80s, reputation management and its kin, corporate social responsibility, were foreign concepts. Mary’s class was exploring the topic by examining a deceptively simple case of inaccurate media coverage. In my experience, clients can be quick to raise concerns about errors in media coverage.

Apparel 123

Apparel Media Ethics Interviews 123

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2017: One Prediction Each for PR, Content Marketing and Social Media. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

SEPTEMBER 3, 2016

Don’t forget your target audience,” writes Owen Walker in an opinion piece for PRWeek titled What corporate PRs can learn from activist investors. It’s useful for the guardians of corporate reputation to remember the sentiment dashboard doesn’t necessary tell you if you’re winning or not. 2) Can you Newsjacking with Class?

Pitching 62

Pitching Crisis Policies Corporate 62

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones.

Mobile 60

Mobile Public Affairs Government Local 60

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever.

Sports 68

Sports Education Construction Television 68

Sword and the Script

APRIL 30, 2019

I became familiar with iQ Media when it was led by former CEO Kye Strance. Mr. Strance was a long-time product manager for Vocus (and a colleague and friend) and he gave me a demo of the iQ Media product in 2014 and the TV monitoring capabilities were very slick. Financial transactions such as a round of funding or M&A.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis.

Technology 12

Technology Software Company Marketing 12

PR Conversations

OCTOBER 28, 2014

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

PRSay

SEPTEMBER 26, 2016

Externally, you are the face of the organization, and media and others will pick up on little things in your demeanor,” added Gulkis who was the former Director of Media Relations for the Miami Dolphins and assisting the Dolphins communication team the day of Fernandez’s tragic death.

Sports 60

Sports Conference Social Media Crisis 60

Solo PR Pro

OCTOBER 6, 2015

According to the 2014 edition of The Conference Board Job Satisfaction survey (and for the eighth straight year), less than half of US workers (47.7%) are satisfied with their jobs. Newsletter,” social media, etc.). . With 51% of saying they are very satisfied and 40% somewhat satisfied, it’s clear – people love this job!

Survey 40

Survey Report Local Data 40

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Media Training 195

PR Conversations

SEPTEMBER 22, 2015

One would hope so; however, an article published in August 2014 in the American magazine, The Atlantic , pondered the outsized numbers (and how they related to career trajectory) of women in PR, demonstrating that the debate remains current. Many women are trusted with responsibilities in media relations.

Interviews 40

Interviews Enterprise Corporate Internal 40

Waxing UnLyrical

AUGUST 7, 2015

And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. in July 2014: 61 comments. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Melissa Thibodo @MelissaThibodo.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

Continued consolidation of media outlets. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Cision

MARCH 16, 2016

Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. What do you think was the key factor in W winning that account?

Wireless 120

Wireless Creativity Industry Agency 120

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

SEPTEMBER 3, 2014

More recently, Colgate employed TV actress, model and “Dancing with the Stars” contestant Stacy Keibler (best known for dating George Clooney) to generate media interest for their June 2014 “Most People Using Mouthwash Simultaneously” event with GUINNESS WORLD RECORDS. Source: VidaVibrante ).

Viral 88

Viral Marketing Guidelines Local 88

ZudePR

DECEMBER 30, 2016

All 160 episodes since July 2014. I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 He a straight-laced but decent scientist who’s lost his zeal to corporate life. Hot off the printed press.

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

ZudePR

MAY 31, 2015

One way is enlisting writers – fresh or established, but under-appreciated, thinkers and voices – for posts on our collaborative blog. “I probably truly realised that I need to really shave off ‘fluff content’ and share only what is my own passion, knowledge, and insider expertise, in late 2014. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

In 2014, turnover rates reached over 55 percent in PR agencies in the United States. An example media relations workflow is set out below. For example, if you decide to improve your media relations workflow, you might choose some specific experiments, such as: Structure and simplify reporting to clients.

How To 60

How To Software System Employee 60

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media. . – Betsy Hindman | Hindman Company.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

FEBRUARY 4, 2020

In 2014, the company was acquired by a subsidiary of a PE firm called GTCR. Coffee manages PayPal’s global corporate media relations as well as executive visibility projects for the CEO and CFO. She also supports programming for 10 social media channels.

Software 102

Software Analysis Data Tools 102

Sword and the Script

DECEMBER 15, 2020

With the barriers to work from home falling and the realization across the board that productivity still happens in home offices, it’s going to be more common to see solo public relations and marketing professionals hired. Public relations won’t become any easier in 2021. Jo Detavernier | Detavernier Strategic Communication.

Marketing 168

Marketing Employee Content Marketing Training 168

Stuart Bruce

MARCH 17, 2014

. — Stuart Bruce (@stuartbruce) March 11, 2014. Stuart Bruce (@stuartbruce) March 11, 2014. “ @stuartbruce : PR ppl are like Democrats and deal in facts, ad ppl are Republicans and deal in emotions #WCFDavos ” [link]. — The Holmes Report (@holmesreport) March 11, 2014. Stuart Bruce (@stuartbruce) March 11, 2014. .

Communications 153

Communications Conference Groups Reputation 153