Doctor Spin

FEBRUARY 22, 2024

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. Learn more: Media Relations Corporate Communications (Sometimes used interchangeably with “Communications” and “Inhouse PR” as a general term.)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

prTini

SEPTEMBER 5, 2014

. 30 Little-Known Features of the Social Media Sites You Use Every Day. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. TBT: Three Can’t-Miss Video Campaigns from Summer 2014. S ign up today

Media Relations 49

Media Relations Case Study Viral Instagram 49

Deirdre Breakenridge

JULY 24, 2018

In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation. I’ll share a little story with you.

Reputation 218

Reputation Skype Industry Conference 218

Communications Conversations

SEPTEMBER 4, 2014

SHOW NOTES – September 4, 2014. “The campaign approach to content–and how it’s killing brands (you can thank Barbie)” [link]. “Back In Camp” Brick by Brick: Gopher Football 2014 (Episode 1)” [link]. , and many brands’ rush to use Instagram’s new Hyperlapse tool this last week.

Marketing 95

Marketing Tourism Instagram Video 95

PR Conversations

JUNE 28, 2020

He talks about going beyond the acronym POEM (paid, owned and earned media) to categorise media into five key segments: Paid, Promoted, Owned, Shared, and Earned. It was followed in August by the post Mobile Marketing: Use the Four Media Types in Promotion , where she talked about integrating paid, earned, owned, and shared.

Measurement 133

Measurement Social Media Blogging Mobile 133

Rock the Status Quo

AUGUST 11, 2014

.” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned.

How To 242

How To Survey Resources Social Media 242

5W PR

SEPTEMBER 27, 2019

Another area that they tend to focus on is media relations. Corporate public relations specialists often spend a great deal of time cultivating and nurturing relationships with journalists and others who can have a tremendous influence on public perception of the company and its products.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Stephen Waddington

OCTOBER 22, 2019

Cision has made more than $1bn of acquisitions in the past five years in a bid to develop cloud based platform for the communications and public relations industry.

Tools 60

Tools Enterprise Software Technology 60

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are.

Pitching 53

Pitching Media Media Relations Writing 53

PRSay

JANUARY 11, 2018

That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. Would you like to learn more techniques for reaching journalists, bloggers and real readers with media relations pieces? The rest spend one to five minutes.

Guidelines 147

Guidelines Survey Google Study 147

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. Amanda Grinavich.

How To 89

How To Case Study Conference Web 89

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

Rock the Status Quo

OCTOBER 2, 2014

Even though it has 2014 in the headline, it’s an evergreen post that is still valid. It’s also useful for new PR pros that don’t understand what they are or how they help the media pitching process. Public Relations'

Wikipedia 205

Wikipedia Pitching Fashion System 205

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market.

Social Media 83

Social Media Media Journalism Reputation 83

Polaris

DECEMBER 11, 2014

Mary’s class was exploring the topic by examining a deceptively simple case of inaccurate media coverage. In April 2014, the company won first prize in a start-up business competition, taking home $7,000 to help fund its growth. In my experience, clients can be quick to raise concerns about errors in media coverage.

Apparel 123

Apparel Media Ethics Interviews 123

Sword and the Script

SEPTEMBER 19, 2022

Nearly half (46%) of chief communications officers (CCOs) report to the CEO – up 12% from a survey in 2014 that asked the same question. That’s definitely true – PR pros have been saying media relations is getting harder for years. I preach it to anyone that will listen: PR needs a little paid social budget for media relations.

Survey 81

Survey Corporate Communications Financial 81

PRSay

AUGUST 27, 2019

” • Rose McKinney, APR, Fellow PRSA, class of 2014: “‘Polite Persistence Pays Off’ is a fun alliteration, but it’s also an encouraging reminder that in public relations we have to keep moving forward on behalf of our clients and employers.

Energy 125

Energy Employee Creativity Consumer 125

Cision

MARCH 24, 2016

I started primarily in event management, and have since moved into account management and media relations. In 2013-2014, we organized a series of 10 consumer events across the country, promoting the South African wine category through food. Events were held in New York City, Minneapolis, Key West and other locations.

Local 120

Local Agency Policies Travel 120

Communications Conversations

OCTOBER 19, 2022

teens said they ever used Snapchat in 2022–up from 41% in 2014-2015. We already knew Gen Z had different media consumption habits than older generations, but these stats are pretty shocking–and damning for MSM. Mainstream media relations might be a thing in 2022, but its shelf life may be shorter than we even thought. #

Social Media 68

Social Media Media Video Facebook 68

Sword and the Script

DECEMBER 21, 2021

organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. 2019: 26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success. 2014: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

JUNE 8, 2016

Sabrina Ruiz : Sabrina Ruiz works in the Media Relations department of HBO, responsible for getting TV lovers excited for HBO and Cinemax’s amazing original content, monitoring and reporting on positive and snarky tweets regarding the accuracy of Silicon Valley from fans and press alike and much more.

Social Media 150

Social Media Pitching How To Media 150

Doctor Spin

DECEMBER 22, 2023

link] It’s speculated that local London media, particularly radio, might have mentioned the traffic disruption, and possibly local papers covered the story the following day. On June 29th, this truck “broke down” at Oxford Circus (not Piccadilly Circus as often reported) causing significant traffic jams and attracting public attention.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Rock the Status Quo

MARCH 26, 2015

Date: June 2, 2014 at 1:20:37 PM MST Hi Marlene, Happy to have been put in touch with you! jpg> From the Neil Lane collection : Carved Jade, coral, onyx and diamond earrings worn by Jennifer Lawrence to the 2014 Golden Globes. <image018.jpg> THE PITCH It’s impressive. <image015.jpg> <image016.jpg>

Pitching 100

Pitching Examples Fashion Media 100

Cision

MARCH 18, 2016

Ethan Fixell has been a beer writer for FWx since July 2014. He has also covered, the beer, wine and spirits industries for Tasting Table, Food Republic, Vanity Fair, Quartz, Saveur, Travel + Leisure and DuJour. Fixell focuses on industry trends and includes his own personal experiences in his writing.

Pitching 120

Pitching How To Travel Writing 120

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers.

Trends 105

Trends YouTube Tourism Video 105

Polaris

SEPTEMBER 18, 2015

According to the article, social analytics company Shareablee found engagement for US brands on Instagram more than doubled in the first quarter of this year versus the same period in 2014. How do you know what’s driving an uptick in brand awareness when advertising, media relations, and social media campaigns are in-field simultaneously?

Instagram 100

Instagram Measurement Twitter Customer Service 100

Sword and the Script

DECEMBER 31, 2019

2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. 4) Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales. Customer satisfaction surveys: 31%.

Blogging 80

Blogging Publicity Marketing Survey 80

Bianchi Biz Blog

APRIL 3, 2023

I began my journalism career in 2014 as an intern at Automotive News. My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? How long have you been in journalism and how did you get started?

Automotive 77

Automotive Meeting Report Insurance 77

The Stalwart Blog

NOVEMBER 6, 2015

While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. Re-evaluate relationships.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014. I know, I was surprised too.

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

NOVEMBER 1, 2016

I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. But what if that media placement doesn’t result in any business for your company? We Don’t Have Budget for Software or Social Media Advertising. That’s so sweet! I don’t think so.

How To 120

How To Software Analytics Google 120

Cision

SEPTEMBER 1, 2015

Social media based on images and video is booming and in some cases, are active and capable of shaping opinions long after the time they were posted. According to a 2014 study by Wisemetrics , tweets have a half-life of 24 minutes and Facebook posts have 90 minutes. The quantification of media relations and public relations.

Measurement 120

Measurement Trends Analytics Data 120

Cision

JULY 14, 2016

We started the relationship with the museum in 2014 on a project basis, organizing a trio of A-list travel writers to visit for feature coverage in target outlets. I understand Spring O’Brien was recently appointed the agency of record for the Harley-Davidson Museum. What do you have planned for them? How do you envision the future of PR?

Travel 120

Travel Agriculture Tourism Internal 120

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014. I know, I was surprised too.

Mobile 40

Mobile Media Newspapers Local 40

Cision

OCTOBER 3, 2017

They engage with and want resources from you that is commensurate with their broad involvement in social media. Remember that in many cases they are spending most of their day on social media, they may need to meet them where they are. The architect social archetype journalist is the most digitally immersed journalist there is.

Social Media 202

Social Media How To Media Journalism 202

Bianchi Biz Blog

AUGUST 23, 2021

I bounced around those for about six years while doing my own photo work on the side before finally spotting an internship at The Verge with the reviews team in 2014. So instead I leaned on my photography experience, and was lucky enough to score a series of full-time and full-time freelance gigs as a photo assistant and photo editor.

Meeting 98

Meeting Report Transportation Media 98