Doctor Spin

DECEMBER 26, 2023

I’m also constantly re-writing a book on public relations called “Amplify.” The 10th time is the charm, right? Creating something note-worthy. Speaking of goal-setting, I didn’t manage to publish my online PR course this year, either. Plus—I’m striving to push Doctor Spin to become an appreciated resource for PR professionals and students.

Leadership 52

Leadership Blogging Course Resources 52

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. Cooking, hiking or playing board games.

Automotive 55

Automotive Meeting Report Media 55

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. HPRA provides year-round programs, professional development seminars and networking among other services. .

Automotive 245

Automotive Resources Strategy Consumer 245

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. Chartered accreditation in public relations initially required practitioners to provide a career history, write a pseudo academic essay on an area of practice, and attend a panel interview.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 198

Writing Communications Marketing B2B 198

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. By 2014 it was obvious that video was the rising star of content marketing. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Maxim Behar

JANUARY 3, 2021

The book now is on sale by Simon & Schuster in all Barnes & Noble book stores across the US, in practice, all Universities have in their libraries, many of them included it in their educational programs. What was the most challenging aspect of writing this book? I do not know.

Local 52

Local Writing Social Media Interviews 52

Barokas

JANUARY 19, 2018

That changed in 2014, when Facebook adjusted its algorithm to only display content it felt was relevant to its users, drastically reducing organic post reach. Sure, less people are likely to write an insightful comment than share their favorite color, but 200 genuine comments are better for your post than 2,000 one-word answers.

Instagram 84

Instagram Facebook How To Travel 84

Shift Communications

APRIL 1, 2016

.” In his first field tests, SHIFT asked HAROLD to write press releases and simultaneously draft new works of William Shakespeare based on existing data, which he did superbly. ” SHIFT anticipates making HAROLD available to clients as early as Q4 2016 or Q1 2017. 2014: ZIPR Mobile PR Spokesperson App. Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

Critical Mention

MARCH 1, 2018

Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Takeaway: Be sure to keep the authenticity when you speak-or when you write or prepare a speech for someone else. The same goes for writing articles or scripts. But what lessons can communications and PR pros learn from the event?

Film 80

Film Social Media Storytelling Writing 80

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 In 2014, I spent the entire year obsessed with SEO and digital marketing. *By a first-time (self-publishing) author. Table of Contents. #1 Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

APRIL 1, 2017

In 2014, 50% of US adults said they trust advertisements,” wrote analyst Paul Hiebert in a piece called America’s trust in advertising grows. “In In 2017, however, this number increased to 61%.”. As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites a month,” writes reporter Sapna Maheshwari.

Advertising 62

Advertising Advertising Print Study 62

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

Stephen Waddington

MAY 8, 2018

The State of NHS Provider Communications Report 2017/18 published in January cited the need for communicators to demonstrate the strategic value of communications in order to achieve parity with other professions. #4 It's a move that was intended to build relationships with local media but has led to a shortfall in skills.

Communications 63

Communications Healthcare Print Community 63

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Since its IPO in 2014, HubSpot’s stock price has increased approximately 10x, and its compound annual growth rate is 39%. Its market cap is $14.3

How To 59

How To Marketing Enterprise Data 59

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. In 2014, the company was publicly traded on Swedish stock exchange when it was acquired by a subsidiary of another PE firm called GTCR. GTCR and Cision made $2.25 GTCR and Cision made $2.25

Internal 64

Internal International Data Media 64

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). In 2014, I did a Porter’s Five Forces Analysis for the Legal Industry – that I think is still quite relevant. The years ending 2017 and 2018 were the best law firms had experienced in a long time. So, what does this in-housing trend mean for PR agencies?

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. AI writes the editorial calendars.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. And here we go…here are the benchmarks from 2017. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Sword and the Script

OCTOBER 1, 2016

There are 45 pages in the PDF version of the 2017 Benchmarks, Budgets, and Trends—North America report this year. 61% have put the content marketing strategy in writing. 2014 – Study: Effective Content Marketing Has One Element . 2017 B2B Content Marketing Benchmarks, Budgets, and Trends from MarketingProfs.

Content Marketing 60

Content Marketing Marketing B2B Survey 60

Stephen Waddington

MAY 31, 2018

Since 2014 Matty has worked for Super Cat PR , a music marketing agency. Writing press releases and making media calls Natalie joined Sage for the opportunity to work for an international business. She told the story of the Manchester event in 2017, and the decision to go ahead and host the event after the Manchester Arena bombing. “We

Local 60

Local Agency Corporate Internal 60

Sword and the Script

AUGUST 6, 2019

OnePitch is a new startup in PR tech that has been running a free beta program since September 2017. Those two companies – former rivals and among the biggest in the market – merged in 2014. And now, onward with this’s month’s PR Tech Sum …. 1) OnePitch set to roll out premium offerings. It currently works as its name implies.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

FEBRUARY 4, 2020

There are additional benefits, according to LeighAnne Manwiller , writing for the company’s blog : “Through various unsubscribe and subscribe options, a journalist with a profile within the Meltwater platform has the ability to control whose pitches they receive. In 2014, the company was acquired by a subsidiary of a PE firm called GTCR.

Software 104

Software Analysis Data Tools 104

Contently - Strategy

JANUARY 23, 2019

Vox launched in 2014, around the time ESPN acquired FiveThirtyEight, the data-explainer site run by Nate Silver. Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. A quick explainer on explainers.

Media 111

Media Journalism Content Marketing Education 111