Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Barokas

FEBRUARY 3, 2020

I clearly remember the day (way back in 2013) that Uber and Cheezburger, one of the Internet’s most popular sites, announced they would deliver kittens to offices around Seattle in honor of National Cat Day. It’s not a far stretch to assume that Subaru’s vehicles are also designed to cater to pet loving consumers.

Viral 78

Viral Transportation Hotels Travel 78

PR 20/20

NOVEMBER 22, 2016

My favorite local hangout is a restaurant less than five minutes from my house. Many local directories still feature the old address. And my local hangout isn’t alone in this regard. A 2013 study found that 43% of local listings are wrong with errors in business name, phone number or address.

Local 40

Local Software Engineering Web 40

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. To change that perception, PokerStars started by celebrating big winners locally , away from a computer screen.

Company 78

Company Marketing Education Data 78

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40

Solo PR Pro

JULY 26, 2022

In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs. Could your new home be a potential source of new business, or a good place to hire support locally?

How To 52

How To Travel Insurance Insurance 52

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. As of 2013, 3 percent of the U.S. Emerged Trends. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Consumers erupted in outrage at the ad on social media, criticizing it as racist.

Crisis 68

Crisis Customer Service Video Financial 68

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Flatiron Communications

SEPTEMBER 30, 2015

The deal values Business Insider at $442 million, almost $200 million more than what The Washington Post sold for in 2013 and well above the $315 million AOL paid to acquire The Huffington Post in 2011.” that are focused on technology for the enterprise, not the consumer. The bylines are tucked away in the top left corner.

Enterprise 28

Enterprise Comparison Guidelines Software 28

Waxing UnLyrical

MAY 27, 2015

Buying at Whole Foods has become part of a lifestyle, and to promote this lifestyle, it has introduced an educational platform where customers can consume content on topics such as sustainability, animal welfare and GMOs in food. I follow my local Whole Foods on Twitter, and I know that I can count on them for information at any time.

Leadership 40

Leadership Twitter Small Business Storytelling 40

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. Namely, this localized market grants an implicit power imbalance between knowledgeable and reputable “authorities” and general art buyers. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1.

Marketing 87

Marketing Communications Video Reputation 87

PR 20/20

OCTOBER 12, 2017

For example, in my 2013 book Epic Content Marketing , I talk about how marketers can build loyal and profitable relationships with customers by delivering consistently valuable content in order to drive sales. It launched what became Red Bulletin in five countries, with 70% international and 30% localized content.

Marketing 53

Marketing Enterprise Print Film 53

5W PR

MARCH 6, 2020

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Traveling can be stressful, especially in an unpredictable environment where you’re not familiar with local customs or protocol.

Travel 103

Travel Technology Transportation Airlines 103

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Voice-shopping is expected to be a $40 billion consumer channel by 2022. 76 percent of smart speaker users perform local voice searches at least weekly. Hummingbird released in 2013 and significantly changed the search landscape.

SEO 76

SEO How To Google Local 76

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Voice-shopping is expected to be a $40 billion consumer channel by 2022. 76 percent of smart speaker users perform local voice searches at least weekly. Hummingbird released in 2013 and significantly changed the search landscape.

SEO 67

SEO How To Google Local 67

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Bianchi Biz Blog

FEBRUARY 7, 2022

However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels. That includes consumer incentives and additional funding for EV charging stations. If I’m reading a story and more questions pop up, that also means I have some digging to do.

Automotive 90

Automotive Meeting Report Policies 90

Landis PR

MARCH 7, 2022

However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels. That includes consumer incentives and additional funding for EV charging stations. If I’m reading a story and more questions pop up, that also means I have some digging to do.

Automotive 52

Automotive Meeting Policies Media 52

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. That’s something I wish I had done (I started my first job the day after graduation).

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. “I launched All Things IC consultancy in 2013 because readers kept asking if I could translate my free articles into work they could pay for.

Communications 81

Communications How To Blogging Content Marketing 81