PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. But AI is not just in your consumer life. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Prakkypedia

OCTOBER 24, 2018

The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017. Most PR practitioners I know are avid consumers of the news; they read widely and they support the news media.

Journalism 69

Journalism Reddit Newspapers Government 69

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market. A version of the complete essay will form the basis of the final chapter of Exploring PR.

Storytelling 78

Storytelling Internal International Social Media 78

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Cision

SEPTEMBER 3, 2015

Obviously you want your brand to be aligned with key influencers in your market. Knowing who influences conversations online, and how many people they, in turn, influence, will help healthcare brands identify those most important to their marketing efforts. Key take-aways: What beliefs do your consumers/patients hold close?

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Source: Virgin ). Air New Zealand’s "Nothing to Hide" TV Spot.

Travel 89

Travel Airlines Hotels Marketing 89

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Waxing UnLyrical

JANUARY 23, 2012

Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week. You can see some of the great efforts and content shared by the community here. Foster connections within communities. Quality, not quantity.

Storytelling 68

Storytelling Community Video Interviews 68

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 11 for the last chat of 2012.

Pinterest 79

Pinterest Measurement Analysis Community 79

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. What might this look like for marketers? So what does Snapchat’s acquisition of Vurb mean for marketers? Build your community.

Video 54

Video Mobile Pinterest Advertising 54

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. While drawing a conclusion about blog content sharing based upon video sharing would be a stretch, it does substantiate that consumers of digital content need variety in order to stay engaged with a piece of content.

Viral 102

Viral Advertising Advertising Study 102

Beyond PR

APRIL 28, 2017

Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Thus the genesis of our Shareholder Communications 365 Study. But I am a tad bias.

Comparison 45

Comparison Construction Study Retail 45

Beyond PR

MAY 4, 2017

Cision CMO Chris Lynch echoes a similar sentiment – consumers should dictate influencer and outreach strategies, so that we’re communicating the right message at the right time to the right audiences. Like #2, keeping the consumer at the forefront of your planning does more benefit to your brand than harm. 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61

Mindful Marketing

SEPTEMBER 8, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy. Surprisingly, the source of conflict is the ad’s narrator, who people seem either to admire or revile, which makes marketing analysts ask, “What did Nike just do?”

Sports 50

Sports Ethics Public Affairs Analysis 50

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. Duration: 2012-present. Go Red For Women. Client: American Heart Association. Barbie Gets Smart.

Engineering 22

Engineering Education Retail YouTube 22

PR in High Definition

JANUARY 17, 2017

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money.

Technology 48

Technology Automotive Retail Banking 48

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Fred is a spam algorithm that works around links.

Google 64

Google Digital PR Mobile SEO 64

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. She was included in the iMedia 25 Class of 2012 as a key influencer in interactive marketing, and is an experienced fashion & consumer marketing strategist.

Interviews 28

Interviews Fashion SEO Social Media 28

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. How about the communication for your next corporate event?

How To 60

How To Software System Employee 60

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. But if you work in healthcare marketing, life might not look all that different.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. But if you work in healthcare marketing, life might not look all that different.

Healthcare 59

Healthcare Content Marketing Industry Trends 59