The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. They shop around for the best deals and are less attached to specific brands.

Consumer 88

Consumer Social Media Education Advertising 88

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

But its real impact may be at the corporate level. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports. Take onetime media darling Under Armour.

Reputation 165

Reputation Apparel System Corporate 165

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Prior to Redphlag, he was vice president of Branding and Corporate Communications and general manager of the Web Strategy Center of Hitachi, Ltd.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Communications Conversations

NOVEMBER 9, 2018

The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. A few brands were leading the way (Target, at the time, was the example I liked to use), but most were still playing by 2012 rules (volume > quality) and posting 20-30 times a month on Facebook. But, then things changed.

Facebook 74

Facebook Brand Branding Social Media 74

Cision

JUNE 7, 2017

How to Earn Brand Recognition. In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” She is also a sought-after Keynote speaker and corporate trainer. It’s a game-changer! ” When I heard back, I found out It was the Steve Harvey Show.

Google 319

Google Reputation How To Television 319

PRSay

AUGUST 9, 2019

Then in 2012 they took the company public and revenue actually mattered. 2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon. And found that some of the very features that make it so popular among young people also make it difficult to use for sharing corporate messages.

Strategy 132

Strategy Newspapers Facebook Google 132

Communications Conversations

MARCH 7, 2017

What’s more the fact that “people like me” ARE trusted is pretty good news for corporate communicators. Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? But, it’s not the worst news in the world for brands because this isn’t 1984.

Financial 80

Financial Employee Corporate Education 80

Deirdre Breakenridge

JULY 3, 2015

In B2C social media, you see a lot of product and brand-oriented calls to action. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Calls to Action. Enjoy our experience…buy our product…come to our event. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

In B2C social media, you see a lot of product and brand-oriented calls to action. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Calls to Action. Enjoy our experience…buy our product…come to our event. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

AUGUST 18, 2020

LinkedIn acquired SlideShare in 2012. Corporate constraints. Ethical PR folks try to present the truth but sometimes are constrained by corporate edicts.” I think we’re still stuck in a place where too many corporations stick to their Talking Points, even when the facts contradict them. Depends on their training.

Ethics 101

Ethics Communications Survey Public Affairs 101

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 120

Communications Case Study Training Reputation 120

Deirdre Breakenridge

FEBRUARY 23, 2015

As they are showcased in content marketing, their personal brands and reputations are bound to get a boost – and that can lead to any number of good things both for them and the organization. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

The Proactive Report

DECEMBER 16, 2014

Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. A link from a trusted media site or an authority in your field obviously counts more than a link from the guy down the road who has no real connection to our brand. We’ve been doing this forever.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Referenced in this post: 2012. 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

MaccaPR

NOVEMBER 4, 2014

But that head-to-head contest could hardly be as savage as the current brand battle between Beats Electronics’ Beats by Dre headphone line and the venerable audiophile company, Bose. The NFL’s effort to defend Bose’s investment by punishing athletes for going brand AWOL boomeranged into a PR bonanza for Beats by Dre. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

Mark My Words

MARCH 29, 2021

The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”. The Telegraph Jobs appear to be like buses for Prince Harry.

Corporate 60

Corporate Interviews Community Newspapers 60

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

JANUARY 13, 2018

Once a giant, Kodak filed for bankruptcy in 2012 and emerged later as much smaller company. 3) Digital promises in corporate communications. For brands, it can go another step: Use that information in marketing. I found myself looking at two sides of the cryptocurrency coin, if you will, with a mix of skepticism and wonder.

Marketing 61

Marketing Advertising Advertising Corporate 61

ISEBOX

JANUARY 8, 2016

Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. Reason 3: Efficiency and Organization – “Sarah, do you have that press release from 2012 handy?” But publishing our content, for most communications professionals, is still a fragmented process.

Media 79

Media Analytics Technology Corporate 79

MaccaPR

JULY 2, 2014

H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. First and foremost, make sure you''re aware of any presence your company or brand may already have. Source: The Atlantic ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Solo PR Pro

FEBRUARY 25, 2021

Agency B: A boutique integrated and brand/creative strategy firm. From media relations and corporate communications to social media strategy, she has a passion for crafting messages. Said they were taking PR in-house and had hired someone. Over the next year I sat back and watched them execute my plan. It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Waxing UnLyrical

JULY 31, 2012

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. With this partnership, Dell isn’t just listening to what consumers have to say about its brands, but is helping people across the globe at the time of natural calamities as well. EARTHQUAKEEEEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Dushyant K.

Social Media 80

Social Media Media Fashion Twitter 80

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. The third pillar focuses on our own brand and reputation. In competing against much larger shops, it’s important that we punch above our weight and show we’re good stewards of our own brand. It’s amazing how survival has a way of tuning one’s senses. That was the situation for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Getting the brand out there and everything that we stand for and everything that we built. What was your PR experience prior to working at UFC?

Sports 68

Sports Education Construction Television 68

Beyond PR

OCTOBER 14, 2016

Compare these percentages to the 2012 election’s exit polls , where women comprised 53 percent of overall voter turnout, and a question rises to the surface: During this election season, is 26 percent nearly enough? What can news media and brands do about this? It is our hope—and our work—to see those numbers reach parity.”.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Communications Conversations

DECEMBER 8, 2022

Holly is now the vice president of corporate branding and partnerships at Polaris. So it’s been particularly fascinating to watch her navigate that–particularly at Polaris where she started as an interactive marketing communications manager in 2012 and is now a VP! Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. It also gains data from brand sponsorships and events.” Onclusive has raised $21.4 all 210 U.S.

Industry 86

Industry Media Technology Employee 86

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. ” Thereafter no fresh reports appeared.

Ethics 60

Ethics Journalism Banking Media 60

Beyond PR

JANUARY 13, 2017

According to the Corporation for National and Community Service , about 64.5 billion hours of volunteer service worth $175 billion in 2012. Author Vannessa Wade hails from Houston, TX and operates Connect The Dots PR where she helps clients create shareable stories, build brands and get the most out of social media. Long hours.

Nonprofit 40

Nonprofit How To Energy Community 40

Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. The experiment was conducted by sending 280 tweets over a span of 26 days to 14 of the biggest brands in the world.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

PR Conversations

JULY 24, 2014

For example, in 2012 it began a series of video programs , such as “The Defining Moment” series, featuring interviews with legendary collectors and dealers. On the other hand, Sotheby’s seems to have adopted a more proactive approach to interact with its publics. impressions. reputation; and. 2] Shen Fu’en ??? “Zhongyong ??”,

Marketing 87

Marketing Communications Video Reputation 87

Communications Conversations

APRIL 21, 2015

Remember, these product line launches haven’t always been so successful (remember the Nieman Marcus partnership in 2012? ” The financial crisis of 2012? What’s the one social platform that’s seeing massive engagement for brands? Experimenting with (brand) new tools. Yeah, didn’t think so).

Social Media 60

Social Media Product Launch Instagram Media 60

MaccaPR

JULY 10, 2014

The humor in the Safety Dance clip comes not from punch lines, but from the unexpected joy and collaborative energy of top-flight dancers and singers working way, way outside most corporations’ comfort zones. Could there have been a better evangelist for the Southwest brand than this everyday Texas employee?

Travel 89

Travel Airlines Hotels Marketing 89