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Guest Post: How to Sell #Content #Marketing to Your Bosses

Deirdre Breakenridge

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Set the agenda. We’d love to hear from you….

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Social Media Weapons to Take Your Branding to the Next Level

5W PR

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Here are six social media weapons to add to your arsenal: Know your network. Use Photos.

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Social Media Rock Stars: Toro’s Christian Plewacki

Communications Conversations

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012.

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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. B2B content will become more customized.

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5 Ways to Beat the Facebook News Feed Update

The Proactive Report

With over a billion users and millions of brand pages there is a glut of content on Facebook. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like. The more we see content we don’t care for and find intrusive, the less we’ll use Facebook. I certainly have. Use more video.

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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

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