Is Clubhouse the next big social media platform for brands?

PR Daily

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].

How to build a stronger brand to withstand the social media haters

PR Daily

The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online. A second big shift is how brands big and small are quick to retreat after even modest criticism.

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What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there!

Calculated risk: Social media strategy in 2021

PR Daily

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before.

Why listening is a superpower for social media managers

PR Daily

Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Although it was aimed at people wishing to be better managers, it could serve even better today as a motto for social media marketers.

3 social media trends to embrace in 2021

PR Daily

What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? For public relations and marketing professionals specifically, 2020 was transformative. Social media experienced a bit of a renaissance.

Your Content and Social Media: What You Need to Know

B2B PR Sense

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic.

10 ways content marketing and social media strategy can boost sales

Agility PR Solutions

Your digital marketing strategy plays a pivotal role in your conversion rate. To optimize sales, you need to include both content and social media marketing. Public Relations content

Why and how to use inclusive design for social media

PR Daily

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. While visual content provides a fun and expressive outlet for people.

9 ways PR pros can use social media to connect with journalists

PR Daily

Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line. Social media has changed the way PR and media interact. Social Media Facilitates Relationship Building.

Report: Negative social media content on the rise

PR Daily

Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders. Social media has dramatically increased companies’ ability to interact with customers. Social media ads aren’t a panacea.

How you should adapt your social media strategy during COVID-19

PR Daily

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about.

5 ways to level up social media visuals for everyone

PR Daily

You don’t have to be a graphic designer to make your social media pop. CamelCase hashtags also help, says Carmen Collins , senior social media and talent brand manager at Cisco. Brand Journalism Branding Content Marketing Marketing Social Media

How ‘Time’ uses captivating visuals to make a splash on social media

PR Daily

The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. It’s also matured into outstanding social media engagement, partnership opportunities, products and more.

5 emerging, surging social media trends for 2020

PR Daily

Scrap your content calendar, prioritize listening, and put self-promotion on hold. the way we work and use social media. Five crucial social media trends are highlighted below. Adapting the content calendar process. Prioritizing social media listening.

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends.

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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics.

5 ways to make your social media content sparkle in 2021

PR Daily

If there is one guarantee about working in social media, it’s that change is inevitable. Here are five best practices to help ensure your social content resonates in 2021: 1. When companies post surface-level statements on current events or social issues (e.g.

How ‘granfluencers’ are shaking up social media representation and influencer marketing

PR Daily

Here’s what the trend means for the PR industry and social media managers. spend 15 hours online every week and largely believe that social media improves their lives. This all comes at a time when people are craving authenticity after years of perfectly curated content.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies. These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line.

This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. The post This is one of the best examples of small business content marketing you’ll see anywhere in the world appeared first on PR Warrior | Trevor Young. Brands Case Study Content marketing Social media Brian Goulet The Goulet Pen Company

PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. Earned media is going to get harder. Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space?

9 steps for optimal content marketing

PR Daily

Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process.

How companies are failing social media managers—and wasting crucial talent

PR Daily

A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed. Social media managers wield an immense amount of power over companies’ reputations. Social media managers are overworked.

How content marketing will humanize brand connections in 2021

Agility PR Solutions

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions.

How to Win at Content Marketing During a Pandemic

B2B PR Sense

But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time?

9 keys to measuring content marketing success

PR Daily

If you want your marketing campaigns to work, you’d better be ready to work. Brainstorming, content creation, publishing and distribution all take forethought and planning. For example, here’s a helpful snapshot for social media marketing.). Social media sentiment.

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing. Content marketing, when done right, helps in many other areas of your business. How Content Marketing Supports B2B PR and Thought Leadership. B2B Content Marketing

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One Prediction Each for PR, Content Marketing and Social Media  

Sword and the Script

Some see them as fun and a break from the usual content routine. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. Recommended Reading: Why Content Marketing and Public Relations Need Each Other.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.". Social posting?

Social media lessons from BarkBox’s campaign for the NFL’s big game

PR Daily

The team behind a dog’s perspective on the NFL championship shares how they approached their social media strategy and lessons to be learned for jumping on the next big cultural moment. There’s something so silly about seeing BarkBox, a dog company, “talk” to a brand like Mountain Dew.

Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email

PR Daily

We apologize for failing to resolve the problem of the car owner in time,” Tesla said in a statement on China’s Weibo social media platform. “We Brands make Earth Day pledge to measure emissions. To help spread the good news, we sent an email to the world’s biggest brands.

Five New Social Media Trends all Marketers should know about

Prohibition

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms.

Report: Social media managers lack clear path to senior leadership roles

PR Daily

The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida. Social media managers are ambitious, according to the report.

How to Create Social Media Content Which Drives Engagement?

PReview: A Blog by NewsVoir

Getting Engagement on social media for your brand is important… It’s a no brainer that content is the king of digital space. Both written and video content has a robust impact on the audience.

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts. Communicators must work even harder to stand out and protect their organizations’ brand images from rumors floating around social media platforms.

What Goes in a Content Marketing Plan

ReimaginePR

Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Delusional brands, on the other hand, are rarely rewarded for diverting assets with no plan beyond blind faith. Sadly, as content marketers we don’t have ghostly voices telling us what to do.

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? 5 B2B Content Marketing Trends That You Should Know.

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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Offer Long-form Content.