Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Lets play executive for a second. 2) Instagram.

Tools 150

Tools Agency Instagram Groups 150

MaccaPR

SEPTEMBER 25, 2019

So, when it comes to using social media to boost your company’s visibility, all you need to do is post great content, right? To utilize social media as a powerful communications and marketing tool, you need to have a balanced strategy that includes both compelling content and a robust paid campaign across channels.

Social Media 94

Social Media Strategy Media How To 94

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Here are six social media weapons to add to your arsenal: Know your network. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Digital Marketing Agency.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

OCTOBER 12, 2012

“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. Including in social, and in agencies, and outside of agencies. I mean, all.

Social Media 100

Social Media Publicity Media Conference 100

Shift Communications

FEBRUARY 25, 2015

It’s why social media influence scores and top 100 social media lists seem to matter a great deal. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. Christopher S.

Community 60

Community Social Media Data-Driven PR How To 60

Sword and the Script

JANUARY 28, 2017

It’s been several years since social media has embarked down a path paved in payment. Social media became a toll road and the price of thruway has spiked during rush hour. A single share of Facebook in May of 2012 cost $40 – today it’s worth $130. Don’t miss these posts: The Complicated Problem of Social CRM.

Social Media 60

Social Media LinkedIn Google Media 60

PRSay

AUGUST 20, 2019

This is no surprise; whether it’s Swift’s social media presence, her surprising collaborations or her uncanny ability to create a news cycle, Swift always finds a way to stay relevant and amplify her brand. Have a strong, dynamic social media strategy. No matter what she’s doing, Taylor Swift turns heads.

Social Media 156

Social Media Strategy Video Instagram 156

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

JULY 31, 2017

It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing. The daily email newsletter encourages readers to share their favorite stories on social media and makes it easy by integrating the two channels.

Strategy 215

Strategy How To Social Media Consumer 215

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. There were many other iterations of the overlapping, multi-media concept – such as the Edelman Media Clover Leaf launched in 2011 and later developed into the Edelman Cloverleaf.

Measurement 133

Measurement Social Media Blogging Mobile 133

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! ” – Shelli Lissick.

Transportation 122

Transportation Social Media Corporate Agency 122

Shift Communications

SEPTEMBER 23, 2014

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. This is famously how Nate Silver called the 2012 elections, by averaging together many different polling data sets. Analytics Influence Social Media' Christopher S.

Measurement 124

Measurement Analytics Social Media Data 124

Cision

MARCH 29, 2016

In a 2012 study of medical research press releases, 25 percent were determined to be embellished. Leanne Tritton (2012) of IMG recommends “brutal honesty” when it comes to press releases. Marie Overfor (2012) adds that perception of quality extends to tone and style. In 2016, communication has many more moving parts.

Retail 120

Retail Pitching Print Writing 120

Melissa Agnes

AUGUST 14, 2014

There were a lot of research papers on crisis communication for organizations and government agencies alike. There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Shift Communications

DECEMBER 19, 2014

A former SHIFTer who worked on several of the Agency’s B2B tech clients. An author whose book, The River Speaks , was published in 2012. The post The Future of Marketing: Elizabeth Segran appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. You can find her on Twitter @LizSegran. Zach Burrus.

Marketing 117

Marketing Technology Analysis Engineering 117

Critical Mention

OCTOBER 27, 2018

In 2012, LG wanted to show the world how lifelike its new range of IPS monitors was, so they put a series of nine monitors on the elevator floor. Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine.

Film 131

Film Viral YouTube eBook 131

Deirdre Breakenridge

FEBRUARY 23, 2015

This is a big reason why, in my opinion, the best content strategies create a wide variety of deliverable assets – videos, white papers, blog posts, social media dialogues, webinars, byline articles in media, testimonials and more. You’re either in the game, and relevant as an option, or you’re not. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Rock the Status Quo

APRIL 23, 2015

Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. As an agency and consultant, I often find client expectations around the goals, purpose and potential for success of a brand advocate program are completely unrealistic. What a shame, though!

Brand 100

Brand Branding Community Wikipedia 100

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years.

Strategy 118

Strategy Crisis Marketing B2B 118

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Time was, PR focused primarily on earned media, which still has a hallowed place as a outcome of a quality PR campaign.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Holly’s one of those folks who started in marketing right at the beginning of social media. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Shift Communications

APRIL 10, 2015

We’ve grown to eclipse our precursor agency in size and scope. We invented the Social Media Press Release and Newsroom templates in the heady first days of the Social Media era. Later of course, everyone was grateful that we’d made the decision to weave “the social stuff” into the firm’s DNA. Todd Defren.

Data-Driven PR 60

Data-Driven PR Communications Agency Social Media 60

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. Here at Prohibition, we're delighted to announce that we've been shortlisted for the Outstanding Small Agency award at the 2014 CIPR Awards. Professional insight: Ella, you’ve worked in the industry for seven years.

Hotels 86

Hotels Social Media Fashion Agency 86

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Build a Better Agency Summit. Social Media Week. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18% The marketing spend on domestic markets has steadily increased – by 10% since 2012. of the budget on social.

Study 116

Study Survey Infographics B2B 116

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

MAY 11, 2019

How to Generate Media Referenceable B2B Customers with a Blog. 2) Earned media can drive sales. There are other studies that have shown a more direct correlation between earned media on sales. In media relations, media coverage begets media coverage because nobody watches the media like the media.

Study 140

Study Media Relations Media Measurement 140

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Prohibition

APRIL 2, 2017

Advertising agencies no longer stand in isolation, and with that neither should PR companies. Related Posts Leeds PR Agency Prohibition PR is looking for a PR Executive - is it you? Share This Too’ is a practical guide to social media, supported by the Chartered Institute of Public Relations (CIPR).

Social Media 48

Social Media Agency Consumer Fashion 48

Communications Conversations

OCTOBER 13, 2014

Consultants, agencies, thought leaders, bloggers. Oreo’s Super Bowl “tweet heard round the world” forever changed the social media marketing landscape. And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot).

Strategy 120

Strategy How To Guidelines Advertising 120

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. I think I whiffed on the “mobile” skill set in 2012.

Instagram 60

Instagram Analytics Mobile Employee 60