Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. How to Generate Media Referenceable B2B Customers with a Blog.

Study 144

Study Media Relations Media Measurement 144

Shift Communications

SEPTEMBER 23, 2014

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. Various influence measures are available to us for identifying who we should do outreach to, including Klout, Kred, PeerIndex, Moz Influence Score, and many new entrants.

Measurement 124

Measurement Analytics Social Media Data 124

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Focus on the content. Set the agenda. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. A Simple Measure of Marketing Many Businesses Miss.

Strategy 119

Strategy Crisis Marketing B2B 119

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

Waxing UnLyrical

FEBRUARY 21, 2012

Alan, who recently moved from CARMA to Fleishman-Hillard, talked about his new role, i.e. working on measurement in/with an agency as opposed to in measurement, and much more. ” And since Alan has also been on the client side, I asked him what it was like to go from being a client, to a measurement supplier, to an agency.

Measurement 66

Measurement Mobile Small Business Twitter 66

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Build a Better Agency Summit. Social Media Week. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. Advertising agencies no longer stand in isolation, and with that neither should PR companies. And with that comes a need for change.

Social Media 48

Social Media Agency Consumer Fashion 48

Communications Conversations

OCTOBER 13, 2014

Consultants, agencies, thought leaders, bloggers. Oreo’s Super Bowl “tweet heard round the world” forever changed the social media marketing landscape. And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot).

Strategy 120

Strategy How To Guidelines Advertising 120

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Email takeovers – some trade media publications offer this option but call it something else. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive has raised $21.4

Industry 91

Industry Media Technology Employee 91

Sword and the Script

JANUARY 10, 2017

This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post. Interestingly, just four percent cited time-on-page (ToP) as a measure of success.

Survey 60

Survey Blogging Corporate Analytics 60

Cision

APRIL 5, 2016

Who doesn’t want an ad agency like that working for them? These companies gather information from loyalty programs and credit cards and then match it to social media user IDs. Organic reach has declined from 16 percent in 2012 to 2 percent. The user gets information that seems to magically appear just when they need it.

Advertising 120

Advertising Advertising Facebook B2C 120

PRSay

SEPTEMBER 14, 2016

Thousands of dollars are being dedicated to social media or industry specific influencers to generate buzz around a specific campaign (for example, Under Armour’s #IwillWhatIWant campaign) or specific spokespeople for brands (like Marshawn Lynch and Skittles). Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. Onclusive is on all the major social media channels: Twitter , Facebook and LinkedIn.

Case Study 118

Case Study Software Data Web 118

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Digital Marketing Agency.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

JANUARY 28, 2017

It’s been several years since social media has embarked down a path paved in payment. Social media became a toll road and the price of thruway has spiked during rush hour. A single share of Facebook in May of 2012 cost $40 – today it’s worth $130. Don’t miss these posts: The Complicated Problem of Social CRM.

Social Media 60

Social Media LinkedIn Google Media 60

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! ” – Shelli Lissick.

Transportation 122

Transportation Social Media Corporate Agency 122

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Time was, PR focused primarily on earned media, which still has a hallowed place as a outcome of a quality PR campaign.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 17% more likely to be expanding beyond traditional agency partners.”. “18% of the budget on social. of the budget to 11.4%. Talk to Us

Study 118

Study Survey Infographics B2B 118

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

MaccaPR

NOVEMBER 4, 2014

If there is any joy to be found in listening to music through Bose headphones, you wouldn’t know it from this image of a lonely building that sat – dark, abandoned, glum – at the head of Bose’s social media channels. 4 - YouTube Can Be Your Brand’s Best Friend. #5 – Prepare Your Social Media Channels Before You Need Them.

YouTube 118

YouTube Brand Branding Crisis 118