Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. Her start : Public relations intern with Fleishman Hillard. But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Her start : Talent resources intern at Fallon. LeeAnn Rasachak.

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18% The marketing spend on domestic markets has steadily increased – by 10% since 2012. of the budget on social.

Study 118

Study Survey Infographics B2B 118

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years.

Strategy 119

Strategy Crisis Marketing B2B 119

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Build a Better Agency Summit. Social Media Week. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. I think I whiffed on the “mobile” skill set in 2012.

Instagram 60

Instagram Analytics Mobile Employee 60

Communications Conversations

OCTOBER 13, 2014

Consultants, agencies, thought leaders, bloggers. Oreo’s Super Bowl “tweet heard round the world” forever changed the social media marketing landscape. And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot).

Strategy 120

Strategy How To Guidelines Advertising 120

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive has raised $21.4

Industry 91

Industry Media Technology Employee 91

PRSay

SEPTEMBER 26, 2016

Having a plan in place includes things like a chain of command and a communications tree of messaging both internally and externally and someone who is familiar with it within the organization. Internally, people will look to the PR people to gauge the true level of a particular situation.

Sports 60

Sports Conference Social Media Crisis 60

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. The team is full of experts that act as an internal agency to our staff clients. We run two websites, develop over twenty.NET applications, manage over 40 social media channels and send more than 5.3 million individual emails a year.

Case Study 113

Case Study Study Analytics Meeting 113

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Communications Conversations

MAY 5, 2016

Let’s hear about Andy Jacobson: You’ve spent the bulk of your career working on the agency side. You’ve worked for large agencies and smaller shops. I never worked for an agency that only did PR so was fortunate to experience public relations within the context of other agency disciplines.

LinkedIn 60

LinkedIn Education Agency Blogging 60

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. Excellence Theory is a much debated model of public relations practice.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

NOVEMBER 4, 2014

If there is any joy to be found in listening to music through Bose headphones, you wouldn’t know it from this image of a lonely building that sat – dark, abandoned, glum – at the head of Bose’s social media channels. 4 - YouTube Can Be Your Brand’s Best Friend. #5 – Prepare Your Social Media Channels Before You Need Them.

YouTube 118

YouTube Brand Branding Crisis 118

PRSay

SEPTEMBER 14, 2016

Thousands of dollars are being dedicated to social media or industry specific influencers to generate buzz around a specific campaign (for example, Under Armour’s #IwillWhatIWant campaign) or specific spokespeople for brands (like Marshawn Lynch and Skittles). Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Shift Communications

APRIL 27, 2015

For marketers with a strong international presence, this is good news. For reference, YouTube passed the 4 billion daily view mark in 2012, only 3 short years ago. The post State of Social Q1 2015: 40% of Facebook users are mobile-only appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Mobile 60

Mobile Facebook YouTube Video 60

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Optimize social media to measure change and employee engagement.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Optimize social media to measure change and employee engagement.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

OCTOBER 2, 2015

I write as someone who has worked in the motor industry since the late 1980s, I’ve been that PR practitioner dealing with a complex and rapidly emerging crisis (albeit on a much smaller scale and pre-social media). Published 2012. Homer: Oh, come on Lisa. I’m just glad to see him fall flat on his butt!

Publicity 40

Publicity Crisis Management Crisis Handbook 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Draft social media updates. I’d had a growing fascination with artificial intelligence since IBM Watson won on Jeopardy! What Is Artificial Intelligence?

Marketing 53

Marketing Software eBook Technology 53

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Stuart is an international PR adviser, speaker, trainer, and blogger.

Communications 81

Communications How To Blogging Content Marketing 81