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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. Research methodology.

Consumer 370
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 195
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The Silicon Valley Watcher to publish on PressPage

Presspage

He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In essence he saw early on that the Internet was one massive, accessible and affordable digital printing press. The technology , however, can best be outsourced to specialized companies. Press release! Press release!

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Top Trends From State of the Media 2016

Cision

Emerging technology continues to change the way readers consume the news and how media outlets report it. Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. For our newest findings, check out the State of the Media 2016 Report!

Trends 120
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52
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Reputation on social media – Comms must own it or lose it

NewsWhip

If communications professionals don’t step up and develop competency in the full social media sphere, others from social media specialists, to brand marketers, and even new agency-technology hybrids will begin to encroach on what has traditionally been communications’ territory. No More Heroes Any More. Paul Quigley.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Meanwhile the market for technology in marketing and PR is exploding. It’s a work in progress.