Onclusive
MAY 12, 2022
PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast). What is PR Attribution ?
Onclusive
MAY 12, 2022
PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).
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ImPRessions - Crenshaw Communications
NOVEMBER 15, 2018
As Bob Pickard of Signal Leadership Communications reminded us, Facebook was caught running a “whisper campaign” against Google in 2011. As that 2011 Burson team learned, if you throw mud, you’re likely to get dirty. Facebook was calling the shots. And that’s really the bottom line for professional communicators.
PRSay
MAY 9, 2023
We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. In 2011, Oprah included the first batch of S’well’s elegantly designed, insulated water bottles on her list of favorite things.
Solo PR Pro
DECEMBER 10, 2019
Both organizations, knowingly or not, participated in emotionally intelligent leadership, outlined in a theory proposed by psychologist and author Daniel Goleman. Goleman’s 1995 book Emotional Intelligence was on the New York times best seller list for over a year and a half with more than 5,000,000 copies in print worldwide in 40 languages.
wiredPRworks
SEPTEMBER 11, 2021
Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. 2011 Update. Backpack communications was the most reliable and quick route to homes.
wiredPRworks
SEPTEMBER 11, 2021
Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. 2011 Update. Backpack communications was the most reliable and quick route to homes.
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