Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. First, I believe there’s a need and niche to be filled – innovation in the PR space is getting interesting again.

Industry 87

Industry Media Technology Employee 87

ReimaginePR

JUNE 18, 2015

Can PR & Communications Solve Societal Apathy? In 2011, the CDC estimated that nearly 80% of ALS sufferers are Caucasian. If ALS as a distraction from racialized conflicts – from Ebola to Ferguson – is of interest to you, I also recommend this post. Written by Everett Martin. Why bother?”. yes…some say ”country”).

Airlines 120

Airlines Viral Government Local 120

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# That you still have miles to go, and lessons to learn.

Measurement 66

Measurement Tourism Blogging Writing 66

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 95

Agency Trends Marketing Survey 95

Waxing UnLyrical

DECEMBER 31, 2010

Since the 2010 PRSA International Conference was held in DC, I was able to host many of the folks I’ve come to know, admire, respect and learn from via social media in my home. In 2011, I wish you health, happiness and wonderful, wonderful people. My, time flies. I turned 40. And I liked it. In my home. pts Settings.

Facebook 62

Facebook Twitter Skype Measurement 62

Solo PR Pro

DECEMBER 8, 2015

Here at Solo PR Pro, we often hear from communications consultants who are confused about what to provide prospects and clients – and when. And these steps are best taken in a specific sequential order to foster and manage successful client relationships over the long-term: (Click to enlarge). Qualify the Opportunity.

How To 40

How To eBook Measurement Resources 40

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

JANUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali And So I Dance Again January 8th, 2011 Tweet Yesterday, I pulled out my dancing shoes (jazz) and went off for a Broadway jazz class… after decades. “What? – I had a blast. That’s me.

Facebook 79

Facebook Twitter Writing Measurement 79

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

AUGUST 29, 2010

Road trips are the best. Passports with Purpose 2010 – Travel Bloggers Raising Money Together , from Chris Gray Faust ‘s Chris Around the World. British holidays are not that bad , from Darren Cronian ‘s Travel Rants. Dealing with ants in your house in Thailand , from I Travel About. Off we go.

Travel 50

Travel Measurement Tourism Blogging 50

Waxing UnLyrical

NOVEMBER 14, 2010

A question from Davina Brewer on how folks are using their blogrolls got me thinking. But while I’m figuring it out, here are some posts from folks not on my blogroll but in my Reader for you to enjoy. But while I’m figuring it out, here are some posts from folks not on my blogroll but in my Reader for you to enjoy.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

NOVEMBER 19, 2010

Earlier this year, Korean netizens questioned the academic credentials of musician Tablo , pen name Daniel Armand Lee, who graduated from Stanford University in 2002. Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. People don’t always paint a nice picture, though.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

NOVEMBER 28, 2010

Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Just getting stuff done on the Intranet , from Kilobox Communiqué. An hour of tweeting dangerously , from Richard Bailey’s PR Studies. What is the best SEO secret you know? pts Settings.

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. The small community of readers I have built up and learned from would shun me, rightly perhaps. November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Simple, right?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. The very first tweetathon we held was on June 13, 2011. Background.

Twitter 107

Twitter Analytics Community Facebook 107

Waxing UnLyrical

SEPTEMBER 30, 2010

She’s a funny gal from Sydney who loves Lamingtons. Christine is a Filipina American comedian from Virginia who used to be a SAG / AFTRA actress in New York City. Ryan is a Japanese American from Hilo, Hawaii. He does his best to stay informed on politics, tech, music, cultures, and social media. Questions?

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

OCTOBER 15, 2010

The entire interchange(s) reminded me of one of the lines from Mel Brooks’ 1983 To Be or Not To Be , a remake of Ernst Lubitsch’s 1942 classic. A beautiful country, from what I’ve heard, and one that I hope to visit. October 15th, 2010 Tweet The other night I was at an IABC/DC Metro happy hour.

Facebook 67

Facebook Twitter Measurement Blogging 67

Waxing UnLyrical

NOVEMBER 4, 2010

Because, let’s face it, this isn’t exactly the New Yorker of PR blogs. Probably the best resource I found, as I dug, was the one from DoshDosh on customizing your 404 error page. First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Don’t you want the back story first? Double yikes.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. A Burke always, always keeps her promises! Stacy Lukasavitz wrote, “I used to subscribe to this school of thought adamantly, Shonali.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

How To 83

How To Facebook Twitter Conference 83

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. If you’re catching up, notice anything different over the past few days? If you’re catching up, notice anything different over the past few days? Are you sure? So it’s likely that the $1M goal will be reached.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Waxing UnLyrical

OCTOBER 14, 2010

Steps that help Although I am usually annoyed with these types of posts, as I seldom gain value from reading them, there are those that communicate worthwhile messages. Image: jim crossley via Flickr, CC 2.0 Sorry, I won’t be telling you in this post. Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

NOVEMBER 11, 2010

I should say “wars&# since, as first a Royal Indian Air Force and then an Indian Air Force officer, from which he retired as a Group Captain, he’d seen his fair share of them. That’s him as a dashing young officer, right there. “I’m a Brahmin&# The Brahmin bit always cracked us up.

Facebook 105

Facebook Twitter Transportation Measurement 105

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

DECEMBER 6, 2010

Not by paying each other lip-service, but by really trying to see if we are interacting to the best of our ability and, if not, how we can kick that up a notch. This is because the contributing bloggers are all remarkable women, and I am truly lucky to be able to see life through their eyes. But are you walking the walk? What do I mean?

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111

Cision

AUGUST 26, 2015

New York Times best-selling author, global keynote speaker, and digital media entrepreneur. Branding, Social Media, Marketing, PR & Professional Coach. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. For content generation and syndication. link] #Adweek.

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

JUNE 6, 2016

Learn new habits? What You'll Get from Reading This Post. Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Have you installed every productivity app and extension known to man?

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Say Cheese, You’re An Ad! When you “like&# a page; 2. When you check in to a place on Facebook; 3.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

DECEMBER 2, 2010

As a result, I learned a few things both about hiring as well as job seeking, that have stayed with me to this day. I know that HR, like recruiters, can be the bane of the job seeker’s life (I’ve dealt with some HR professionals over the course of my career I’d be quite pleased never to hear from again).

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

DECEMBER 12, 2010

It was great learning about the songs that make people gravitate towards them. Many thanks to all who did; I learned a few new things as well, as I was researching the songs. Christmas music is playing in my house. Three dogs are in various stages of somnolence, on various pieces of furniture. (I “ Dog beds?

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. The #AskGaryVeeShow. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do.

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

SEPTEMBER 2, 2010

Hey I can pull a Simon Cowell with the best of ‘em, though I try – for the most part – not to. As I started participating in more chats such as #pr20chat , #soloPR and then starting my own (#measurePR), I’ve come to learn a few things about how to make the most of a Twitter chat. It drove me nuts.

Twitter 82

Twitter Resources Conference Facebook 82