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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Southwest Airlines employees celebrate passenger’s 104th birthday. In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). Write a white paper or research report on a topic related to your industry.

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7 Rules for a New Era of Communications

PRSay

We even write emails with more thought. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook.

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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. When she turned the column into a blog, she also evolved into writing posts about ways to think about marketing, communications and social media. Solo PR Pro No.

Meeting 98
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. We all get to write our own story of how AI will impact us. That tagline has never been more relevant than it is today. Growing smarter.

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False Online Reviews: How to Deal with Damaging Internet Posts about your Business

Melissa Agnes

False online reviews have become problematic for many businesses today, whether made by unhappy customers, disgruntled former employees or competitors. False reviews, which are often disguised as write-ups from genuine dissatisfied customers, typically lead to poor ratings and, ultimately, a poor reputation for the victimized businesses.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. We all get to write our own story of how AI will impact us. That tagline has never been more relevant than it is today. Growing smarter.

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10 Tips to Become More Likeable

Cision

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Barker writes that the most important aspect of demonstrating compassion is “doing.”

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