Polaris

NOVEMBER 16, 2014

Since starting my blog in 2011, I’ve experienced a lot of ups and downs. Sarah is a UK-based blogger, content marketer, speaker and mom. Although I enjoy writing, it’s definitely tough for me to do it consistently, and consistently well. The inspiration for binge blogging.

Blogging 166

Blogging Writing Content Marketing Marketing 166

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Our biggest growth spurt was 150 percent between 2010 and 2011.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

AUGUST 27, 2016

. ——————————————————————– 2) More on Content Marketing and Rental Property. Started in 2011, Hangouts On Air was a popular tool for conferencing and even broadcasts like The Friday Hangout.

Google 60

Google Mobile Transportation Content Marketing 60

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Way back in 2011, some employees at HubSpot had an idea. This personality has a point.

B2B 57

B2B Content Marketing Trends Marketing 57

PR 20/20

JUNE 9, 2016

Editor's note: This post was originally published in November 2011 and has been updated for comprehensiveness. The goal of most marketing activities is to drive leads, which will convert to new customers and grow the business. 2) Align content marketing with the buying cycle.

Marketing 40

Marketing System Software Case Study 40

Communications Conversations

SEPTEMBER 15, 2020

Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense). So, in many ways, those of us who any sort of content marketing should be thanking Kristina for paving the way! Kristina Halvorson, founder, Brain Traffic.

Agency 78

Agency Trends Social Media Local 78

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! But reading just one post from Avinash is never enough. So this week, it’s all Avinash, all the time!

Analytics 40

Analytics Interviews Google YouTube 40

Journalistics

FEBRUARY 10, 2016

Content Strategy 101: How to Create an Editorial Calendar for Your Blog ,” by Shane Snow, Contently’s “The Content Strategist” blog, May 2011 – this post falls into the “oldie, but a goodie” category.

Blogging 56

Blogging Strategy Resources Social Media 56

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. Therefore, it may seem there’s less opportunity to use content marketing tactics for a consumer brand’s story.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). This was the foundation that led Journalistics’ editorial strategy from 2009-2011.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

APRIL 2, 2019

Continuing with the PR and marketing thread – the parallel is similar. There were just 150 startups on Scott Brinker’s marketing technology landscape when he started tracking it in 2011. The important point here is, it added to what Michael Porter called the “threat of new entrants” to the legal market.

Agency 92

Agency Trends Marketing Survey 92

Journalistics

FEBRUARY 10, 2016

Content Strategy 101: How to Create an Editorial Calendar for Your Blog ,” by Shane Snow, Contently’s “The Content Strategist” blog, May 2011 – this post falls into the “oldie, but a goodie” category.

Blogging 40

Blogging Strategy Resources Writing 40

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). This was the foundation that led Journalistics’ editorial strategy from 2009-2011.

Blogging 40

Blogging Strategy How To Writing 40

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Discovering new design techniques for content creation.

Community 150

Community Creativity Content Marketing Infographics 150

Cision

DECEMBER 8, 2015

While analytics typically comes toward the end of a content marketing process, it’s first in the alphabet so we’ll start there. A is for analytics, which is extremely important in not only learning how many visitors and shares you have on your content, but how many qualified leads you are generating. A is for analytics.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

Contently - Strategy

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

Course 82

Course SMB B2B Analytics 82

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Contently - Strategy

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

B2B 130

B2B Trends Video Course 130

PRSay

OCTOBER 8, 2021

In January 2011, Facebook Live debuted, Perry’s tour sold out in minutes and, suddenly, celebrities, politicians and world leaders all wanted to use the platform to speak directly to this audience. Using content marketing. But somehow, people heard about it. She received a call from Katy Perry out of nowhere.

Creativity 174

Creativity Facebook Technology Employee 174

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

PR 20/20

NOVEMBER 4, 2016

>> For more on the flaws of the billable hour model, read this 2012 post on Marketing Agency Insider. But when The Marketing Agency Blueprint was published in December 2011, we hadn’t “cracked the code.” In 2010, we made our first attempt at bundling content marketing services.

Agency 40

Agency Marketing Software Resources 40

PR 20/20

JULY 31, 2018

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. At the time, this organization used a product-catalog based website and had not thought of content as a revenue-driving marketing tactic.

Marketing 42

Marketing Leadership Engineering Education 42

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. The insights gained from this research led to the creation of a new framework to help visualize and organize the marketing AI technology landscape— the 5Ps of Marketing AI.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. An all round nice guy. It's your choice.

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

JUNE 12, 2018

11 Simple Ways for PR to Score Content Marketing Points. There’s good reason to be wary about using humor in marketing. If you’re not familiar with the martech infographic , a gentleman named Scott Brinker invented it to track the growth among vendors developing marketing technology tools.

Creativity 60

Creativity Infographics B2B Corporate 60

Contently - Strategy

MAY 20, 2019

It’s understandable to a degree: every brand marketer wants to convey empathy for their audience, but that goal gets complicated when the stakes are “burger commercial about depression” high. There is a way out of the empathy trap without abandoning content marketing entirely. I can’t do this anymore.

Marketing 99

Marketing Guidelines Video Brand 99

Cision

JULY 14, 2015

The campaign became so well liked by media executives, that it led to parodies in Sesame Street , ICarly , and the 2011 film Puss in Boots , expanding the brand to audiences far beyond its target market and earning media placements that otherwise would have cost millions. Want to learn how to stand out with your content marketing?

Advertising 120

Advertising Advertising Content Marketing Case Study 120