Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. Continuing with the PR and marketing thread – the parallel is similar. I believe all signs suggest the future of marketing looks more like public relations.

Agency 93

Agency Trends Marketing Survey 93

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). This was the foundation that led Journalistics’ editorial strategy from 2009-2011.

Blogging 40

Blogging Strategy How To Writing 40

Cision

DECEMBER 8, 2015

While analytics typically comes toward the end of a content marketing process, it’s first in the alphabet so we’ll start there. A is for analytics, which is extremely important in not only learning how many visitors and shares you have on your content, but how many qualified leads you are generating. A is for analytics.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

PRSay

OCTOBER 8, 2021

And I see an opportunity to be more creative.”. But after graduating from Harvard, she took a job at Ogilvy, and was staffed to a new type of team they started: digital marketing. We’re so afraid to put new, creative ideas out there. But inside of us are all these amazing, creative ideas. Using content marketing.

Creativity 177

Creativity Facebook Technology Employee 177

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative.

B2B 130

B2B Trends Video Course 130

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. The insights gained from this research led to the creation of a new framework to help visualize and organize the marketing AI technology landscape— the 5Ps of Marketing AI.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. An all round nice guy. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JUNE 12, 2018

It’s a good reminder, that it’s not the press release distribution service that results in an effective story, but rather it’s the content and context. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. 11 Simple Ways for PR to Score Content Marketing Points.

Creativity 60

Creativity Infographics B2B Corporate 60

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

MAY 20, 2019

There is a way out of the empathy trap without abandoning content marketing entirely. Some marketers have an empathy problem. Companies build dedicated audiences by trying to relate to their unique circumstances and creating useful content.

Marketing 99

Marketing Guidelines Video Brand 99