Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. And if you still don’t think an editorial calendar is important, maybe Olsy can set you straight?

Blogging 40

Blogging Strategy Resources Writing 40

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Marketwired

FEBRUARY 26, 2016

Content Strategy is Vital. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. For example, in 2011 Google created Panda, its content algorithm. Basically, content marketing really needs influencer marketing to succeed.”.

Trends 105

Trends How To SEO Google 105

Sword and the Script

AUGUST 27, 2016

It’s interruption marketing on any devices – and can be crippling on a mobile phone. Like guest blogging and publishing press releases for links , the use of popups has gone beyond obnoxious and Google isn’t having it any more. When comes to content marketing, don’t make home improvements to a rental property.

Google 60

Google Mobile Transportation Content Marketing 60

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Way back in 2011, some employees at HubSpot had an idea.

B2B 57

B2B Content Marketing Trends Marketing 57

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Sword and the Script

APRIL 2, 2019

The irony is, like many GCs, in-house communications and marketing people often grow up in an agency. But that’s a talent supply issue for a different blog post. Continuing with the PR and marketing thread – the parallel is similar. I believe all signs suggest the future of marketing looks more like public relations.

Agency 92

Agency Trends Marketing Survey 92

Cision

DECEMBER 8, 2015

If you want more, she ’ s hosting a Cision webinar, “ From A to Z: Blogging and Content for PR ,” today at 2 p.m. While analytics typically comes toward the end of a content marketing process, it’s first in the alphabet so we’ll start there. B is for blogging. Join it and you ’ ll get great insight.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Discovering new design techniques for content creation.

Community 150

Community Creativity Content Marketing Infographics 150

Contently - Strategy

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post.

B2B 130

B2B Trends Video Course 130

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Such are the risks of blogging and email. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

JULY 31, 2018

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. At the time, this organization used a product-catalog based website and had not thought of content as a revenue-driving marketing tactic. The only way they were affiliated with the company was through the blog.

Marketing 42

Marketing Leadership Engineering Education 42

PR 20/20

NOVEMBER 4, 2016

>> For more on the flaws of the billable hour model, read this 2012 post on Marketing Agency Insider. But when The Marketing Agency Blueprint was published in December 2011, we hadn’t “cracked the code.” blog posts, lead forms, landings pages, keywords, etc.). It was on to the next iteration. Wait, the what?

Agency 40

Agency Marketing Software Resources 40

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”. The 5Ps of Marketing AI.

Marketing 53

Marketing Software eBook Technology 53

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Online Marketing Made Easy. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

JUNE 12, 2018

11 Simple Ways for PR to Score Content Marketing Points. There’s good reason to be wary about using humor in marketing. If you’re not familiar with the martech infographic , a gentleman named Scott Brinker invented it to track the growth among vendors developing marketing technology tools. and execute on them ?

Creativity 60

Creativity Infographics B2B Corporate 60