2011 Communications Measurement Publicity 
Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication authority, including its reputation and reach. ? Publication reputation and consumer behavior.
PRSay
MAY 9, 2023
Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. In 2011, Oprah included the first batch of S’well’s elegantly designed, insulated water bottles on her list of favorite things.
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Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Like the publication reputation, publication reach did not have a strong correlation with website traffic.
PR Conversations
JUNE 28, 2020
I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). Another model I remember sharing in my academic and professional teaching is the Social Media Brandsphere by Brian Solis , published in August 2011.
Onclusive
MARCH 19, 2019
Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Requirements.
Onclusive
MARCH 19, 2019
Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Requirements.
Onclusive
SEPTEMBER 23, 2019
Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes.
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