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What is Newsjacking?

ImPRessions - Crenshaw Communications

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. Dorothy Crenshaw explores the simple tenets of ethical newsjacking in this blog — one of our first on the topic. appeared first on Crenshaw Communications.

Ethics 182
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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. So, was Definers ethical? It was a clumsy, tone-deaf approach to the then-burgeoning blogger community.

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How APR Training Impacts Perceptions And Readiness To Provide Ethics Counsel

PRSay

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60
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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. She served as the chair for the Southwest District of PRSA in 2011. While relationships are crucial, so are the basics.

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Leveson Inquiry archive important contribution to debate and education on media ethics

Stephen Waddington

The Leveson Inquiry was established in July 2011 by the then-Prime Minister David Cameron in the wake of the phone-hacking scandal. The free-to-use, accessible resource will benefit students, researchers and professionals working in fields as diverse as journalism, media, communications, law, history, politics and criminology.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I teach it twice a year.

Education 107
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AI tool explosion set to disrupt public relations

Wadds Inc.

The second identifies the explosion to come in communications, public relations, and marketing tools because of the GPT-3 Large Language Model and other related AI-based technologies. The Chiefmartec database, published each year since 2011, is an open-source project that invites public submissions.

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