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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Defensive strategies don’t pay.

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AI Policies for Business: Creating a Competitive and Sustainable Future

Stern + Associates

His international leadership experience spans the academic, business, non-profit and government sectors giving him a global, multidisciplinary perspective on leadership development, the talent pipeline and the important decisions leaders face every day.

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What Are The 7 Barcelona Principles Of Public Relations?

The Hoyt Organization

They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit. As a result, it facilitates more effective communication strategies.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. In 2010, Courtney met her now business partner, Stephanie Abrams Cartin who shared the same insight and vision of a future in the field.

Video 283
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates.

Survey 81
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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

In the complaint, Massachusetts Attorney General Maura Healey alleges that from 2010 to 2019, Publicis Health partnered with the drug company on dozens of contracts, collecting more than $50 million “in exchange for marketing schemes to get doctors to prescribe Purdue’s opioids to more patients.”. He joined PRSA in 1994.

Crisis 167
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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. In an interview with PRWeek, the company likened it to a CRM for PR.