PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

Measurement 133

Measurement Social Media Blogging Mobile 133

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork. This type of creative, highly effective activity makes a splash.

Brand 196

Brand Branding Reddit B2B 196

Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Outside out of the necessary customer support activities, strategists should implement engagement tactics and share interactive creative to inspire action. Take Instagram for example.

Social Media 56

Social Media Marketing Media Trade Shows 56

Karen Freberg

OCTOBER 10, 2020

In the 2010’s, we then had Olivia in “Scandal” for handling crises and work in reputation management. A lack of strategy when it comes to social media in the storyline. Just posting pictures and hashtags overall may not be the most effective strategy for social media.

Social Media 114

Social Media Media Fashion Agency 114

Waxing UnLyrical

NOVEMBER 24, 2014

Why: Planning and executing your online marketing strategy can seem overwhelming. In this still relevant guest post for Top Rank Marketing , Ashley Zeckman uses the components of a traditional Thanksgiving meal to illustrate how you can make your strategy manageable. A Content Marketing Thanksgiving Feast with All The Fixings.

Community 70

Community Facebook Resources Web 70

Communications Conversations

FEBRUARY 10, 2015

2: Very few Employer Brands get creative with visual assets–even though those same companies are clearly putting effort toward generating creative visuals on the “master brand” side. 3: Many Employer Brands seem to be playing by rules of 2010 instead of the rules of 2015. I don’t know their strategies.

Social Media 60

Social Media Brand Branding Media 60

5W PR

NOVEMBER 23, 2021

Yet, here’s a few ways to help build your business on Instagram now with a strong strategy, targeting of the right influencers and a few other tricks we provide below. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. Post Creative Stories.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 106

Interviews Publicity Technology Social Media 106

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. That said, it’s a difficult balance between creativity and keyword use.

Google 109

Google SEO Engineering Measurement 109

Bianchi Biz Blog

JANUARY 24, 2022

In addition to overseeing our editorial direction and content strategy, I spend a lot of my day working and talking with the people associated with our publications. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 80

Meeting Automotive Media Technology 80

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

Google 101

Google Nonprofit Engineering SEO 101

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. That’s exactly what we want to happen, to be fostering a connection between information seekers or creative makers and the people here who can support them. Our biggest growth spurt was 150 percent between 2010 and 2011.

Community 120

Community Mobile Blogging Publicity 120

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Communications Conversations

MARCH 10, 2016

are the awesome people I get to create with, the creative push my role gives me and the opportunities I have to continue learning every day. This is a tough one for me but I think what might be most surprising for some is how creative my role is. I have the best creative team and we work super closely together which is so fun for me.

Creativity 60

Creativity Meeting Community Media Relations 60

Sword and the Script

JANUARY 31, 2023

He “held the same position at Falcon.io, a company he founded in 2010. In this role, Bryan will lead Muck Rack’s go-to-market strategy across its Sales and Customer Success teams. Its outgoing CEO Ulrik Bo Larsen , “has moved into an advisory role at the company,” the company said in a press release.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

FEBRUARY 11, 2017

For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”. Is your PR agency bring creative ideas to the table? NZ, Passing Time 2010 ( Public Domain ) . The impact of audio is going to be dramatic. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Frederik Vincx

JULY 24, 2016

The theory is that people need time to be creative or work on bigger projects, or even to simply have thinking time. This approach doesn’t allow us time to achieve big tasks and can hugely disrupt our creative mindset. We tend to be more creative and have more willpower earlier in the day. Value your time.

Meeting 60

Meeting Creativity Software Google 60

PR Conversations

JULY 24, 2018

Sure, designing IT is tricky but is it so much more tricky than designing communication strategies that actually change behaviour? When I ask my CIPR internal comms certificate groups who has a comms strategy or who has SMART objectives – why do so few hands go up? (To We should call this out whenever we hear it. I don’t believe so.

Publicity 46

Publicity Study Government Internal 46

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? Image: Arturo Sotillo via Flickr , Creative Commons How about you? I have a blogroll (I suspect you do too).

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. If so, how did you address it?

Measurement 60

Measurement Social Media Twitter Tourism 60

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. The strategy could have been so much more powerful had they better harnessed the camaraderie that goes with social networking. Thatll be totally cool."

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Glad thats over with.

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

OCTOBER 27, 2015

Creative marketing is a mix of art and science and while I don’t have all the answers, I have a sense of strong suggestion the answers are rooted in the mix. Research suggests buyers are engaging more and more content prior to making a purchase. Patently absurd.”. The other half is adaptation.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. How to celebrate Halloween social media style , from New Media Strategies. Why: pure fun. Take heart, not howls.

Small Business 51

Small Business Tourism Measurement Social Media 51

Journalistics

JANUARY 3, 2016

I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post). This is the area I spent the most time thinking and reflecting on, and I ultimately came up with the following list (in order of priority): No Clear Strategy for the Blog. Adapting to Change.

Blogging 64

Blogging Analytics Google Writing 64

MaccaPR

FEBRUARY 25, 2015

You spent 13 years covering business at the San Diego Union-Tribune before joining the Star Tribune in 2010. Can you tell us anything about the overarching strategy for the business team in coming years? The strategy is kind of obvious – find great business stories that people will read and remember.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Journalistics

JANUARY 3, 2016

I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post). This is the area I spent the most time thinking and reflecting on, and I ultimately came up with the following list (in order of priority): No Clear Strategy for the Blog. Adapting to Change.

Blogging 40

Blogging Analytics Google Writing 40

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. Use that information to frame your approach to ROI.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. Whats not to like?

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. My Love/Hate Relationship With Automated Media Measurement | Beyond says: November 18, 2010 at 1:48 pm [.]

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Until three weeks ago. in Communication program.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? James and I first met a few months ago through mutual friends.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

AUGUST 12, 2015

The sales process is a creative one. CommPRO’s overall content strategy is a collaborative effort. Founded in 2010, CommPRO.biz is today a global community of influencers involved in all aspects of the communication field, and media hub for the industry. Like other educational media platforms, we don’t “sell” our partners.

Radio 40

Radio Mobile Media Sports 40