Stephen Waddington

FEBRUARY 19, 2020

UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. Agency relationship Skidz is seeking a creative agency that is prepared to challenge our thinking. The internet lost its sense of humour some time around 2010 but that’s another story. Here’s the brief.

Pitching 102

Pitching Instagram Agency YouTube 102

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

Sword and the Script

JANUARY 31, 2023

Meltwater to become a private company upon completion of the transaction.” the ‘Offeror’) is a newly incorporated private limited company incorporated and registered under the laws of the Netherlands acting as special purpose acquisition vehicle in connection with the Offer and will be indirectly majority owned by Altor and Marlin.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

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Interviews Publicity Technology Social Media 99

The Resolution Blog

JUNE 25, 2015

Google is one of the world's biggest media platforms and holds valuable data on the way we all search - do you know any other research company with the same credentials? Want some inspiration on a creative way of using Google Adwords? Plan for when the world wants the story. Google Surveys. Distribute. Google Alerts.

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Google Analytics SEO Comparison 120

Doctor Spin

APRIL 17, 2023

The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Patagonia —Patagonia is an outdoor clothing and gear company known for its sustainability and social responsibility commitment. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. That said, it’s a difficult balance between creativity and keyword use.

Google 109

Google SEO Engineering Measurement 109

Critical Mention

OCTOBER 27, 2018

But what people don’t realize is that, whether or not people actually go to Facebook.com or use their app, the company is building infrastructure that permeates through the rest of the web. Also, Mark Zuckerberg’s decision to acquire Instagram for a billion dollars in 2010 looks like an unbelievable bargain now.

Interviews 79

Interviews Media Content Marketing Facebook 79

The Hoffman Agency

OCTOBER 13, 2020

HA-WA Account Executive Kiana Cacchione explains how the I Love My Ducks YouTube video changed the trajectory of her life: The year was 2010 and my Abercrombie and Fitch-wearing 8th grade self was absolutely thriving. Colors — Stella Jang. .

YouTube 36

YouTube Viral Video Social Media 36

Mark My Words

OCTOBER 26, 2020

We already know that Harry and Meghan have founded a production company and signed a deal with Netflix to create new documentaries and feature films. I would imagine such a reality show would revolve around causes and charity work close to Harry and Meghan’s heart,” says Samir Hussein, a royal photographer who has snapped Harry since 2010.

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Film Newspapers Pitching Course 60

Sword and the Script

FEBRUARY 11, 2017

The company says it’s 150 million users conducted two billion searches per month and have published 75 billion pins. Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others. Talk to Us!

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Tools Pinterest Marketing Media 60

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing!

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. The "fire drill" idea seems like it would help many people and companies.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Communications Conversations

MARCH 10, 2016

are the awesome people I get to create with, the creative push my role gives me and the opportunities I have to continue learning every day. This is a tough one for me but I think what might be most surprising for some is how creative my role is. I have the best creative team and we work super closely together which is so fun for me.

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Creativity Meeting Community Media Relations 60

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Glad thats over with.

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

OCTOBER 27, 2015

If I watch a webinar to learn something, am I really a lead for that company? Overwhelmingly, those of us who sign up for these content pillars have NO interest in buying from the company. Research suggests buyers are engaging more and more content prior to making a purchase. Patently absurd.”. But I’ve come to a different realization.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Applying creatively.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? Image: Arturo Sotillo via Flickr , Creative Commons How about you? I have a blogroll (I suspect you do too).

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

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Social Media Media Facebook Twitter 89

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Double yikes.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. It was something to the effect of “Would/should companies do this with big bloggers in their spaces? Alas, the issue is even stickier for bloggers than it is for companies. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# In other words, something very unusual. Palomino wins this round.

Facebook 57

Facebook Measurement Twitter Social Media 57

Frederik Vincx

JULY 24, 2016

The theory is that people need time to be creative or work on bigger projects, or even to simply have thinking time. This approach doesn’t allow us time to achieve big tasks and can hugely disrupt our creative mindset. We tend to be more creative and have more willpower earlier in the day.

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Meeting Creativity Software Google 60

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Even if Fast Company tries to tell you so. Now you see it, now you don’t. Campaigns will come and go. Thatll be totally cool."

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Facebook Twitter Nonprofit Social Media 93

Waxing UnLyrical

JULY 17, 2011

I also think it’s probably easier for AOL mobile-execs to get TechCrunch’s attention since they’re sister companies, but it’s still a smart idea. Image: Teia 2010 via Flickr, CC 2.0. Why: a pretty smart way to use Instagram to pitch a story. Vagina marketing , by Davina Brewer.

Google 68

Google Mobile Pitching Instagram 68

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Not that difficult, is it?

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Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

OCTOBER 14, 2010

Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought. He frames this issue in a much more creative way than I did.

Blogging 71

Blogging Twitter Creativity Facebook 71

ZudePR

JANUARY 26, 2016

Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . ” Dave, the PR: When I set up my company I did a lot of soul-searching. What was my company all about? Writing in 2010, Adrian nails it. But have you ever read a PR company industry press release?

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How To Meeting Creativity Agency 65

Waxing UnLyrical

JULY 18, 2012

JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. It could’ve been a tech company, it could’ve been a product company; but the one thing I was looking for is something that had a meaningful connection to people. Why did you first get involved in the food truck industry?

Writing 94

Writing Interviews Industry Pitching 94

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

5W PR

NOVEMBER 23, 2021

If you own a floral design company, you might show single arrangements using one color. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. Knowing which countries are the most popular on the platform can help companies target the right people.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

MAY 7, 2020

This is where content marketing can play a huge role for your company, deepening relationships with your audience across the customer journey. When thinking through this stage of your content marketing business case, the questions you’ll want to ask are: What is my company’s business model? Back up your plan with examples.

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Content Marketing Marketing Case Study Internal 126

Journalistics

JANUARY 3, 2016

In fact, the 10 most-popular posts for 2015 were posts from 2009, 2010 and 2013 respectively. Finally, I need to give a shout-out to long-time readers ThePRCoach.com (another great PR-related blog) and InkyBee.com (a company specializing in blogger outreach) – the 4th and 5th referral sources for 2015. How can this be?

Blogging 64

Blogging Analytics Google Writing 64

Communications Conversations

FEBRUARY 10, 2015

That is, the brand that companies create to drive value, revenue and reputation. ” That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. Think about a company like Home Depot. However, we don’t talk nearly as much about “employer brands.”

Social Media 60

Social Media Brand Branding Media 60

Journalistics

JANUARY 3, 2016

In fact, the 10 most-popular posts for 2015 were posts from 2009, 2010 and 2013 respectively. Finally, I need to give a shout-out to long-time readers ThePRCoach.com (another great PR-related blog) and InkyBee.com (a company specializing in blogger outreach) – the 4th and 5th referral sources for 2015. How can this be?

Blogging 40

Blogging Analytics Google Writing 40