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How the New York Public Library’s Blog Mobilizes Communities

Cision

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. One organization that has mastered this method is the New York Public Library.

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News publishers playing catch-up with Gen Z audiences

Wadds Inc.

Young consumers start their news journeys on social platforms and have less loyalty to publications. Rebecca investigated the news media habits and preferences of Generation Z (born 1997-2010) in the UK. Public service broadcasters and traditional news brands engage less with Gen Z audiences, risking future relevance.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Community building Create and foster online communities that align with the interests and values of Generation Alpha. Building a sense of community enhances brand loyalty and affinity.

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40.

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The Future of Marketing Looks More like Public Relations

Sword and the Script

Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. Why Content Marketing and Public Relations Need Each Other.

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