PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Digital and social media have created an experience that’s like “pumping static into a room. What can the media do to preserve trust and authority? Who are they?

Conference 113

Conference Communications Storytelling Social Media 113

Maxim Behar

JANUARY 20, 2023

Leading communications expert Maxim Behar held a global masterclass on effective PR practices in 2023 and important changes in business. The PR business is changing every day and the most successful formula for growth in today's modern social media world is to be precise, transparent and proactive in our work.

Leadership 83

Leadership Crisis Meeting Industry 83

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

The Hoyt Organization

NOVEMBER 16, 2023

An Overview Of The Barcelona Principles The Barcelona Principles are a set of seven guidelines that form the first comprehensive framework for evaluating PR and communication effectively. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain.

Publicity 93

Publicity Measurement Privacy Guidelines 93

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Measurement templates.

Reddit 176

Reddit Software B2B Technology 176

The Proactive Report

OCTOBER 12, 2015

Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics. Today that number is 65%.

Social Media 100

Social Media Media Ethics Analysis 100

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Godin wrote this in 2010 , but it may be even more true today. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are.

Pitching 54

Pitching Media Media Relations Writing 54

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Others are not adapting and don’t feel they need to do so.

Reputation 88

Reputation Social Media Reddit Media 88

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

Healthcare 238

Healthcare Social Media Media Case Study 238

Cision

DECEMBER 17, 2015

Communicators beware. We filtered out the mainstream media and its personalities to drill down further into exactly what potential voters are saying during the candidate debates. Here are some lessons from the GOP battle that PR pros can infuse into their communication strategies. Social share of voice can predict elections.

Social Media 120

Social Media Media Data Trends 120

Doctor Spin

OCTOBER 9, 2023

This mode of persuasion refers to the credibility or ethical appeal of the communicator, which can be established through demonstrating expertise, integrity, and goodwill. Please support my blog by sharing it with other PR- and communication professionals. 1 Modes of persuasion. 2023, September 27). In Wikipedia. Source: Hargis, M. &

Publicity 52

Publicity Wikipedia eBook Journalism 52

Karen Freberg

OCTOBER 10, 2020

In the 2010’s, we then had Olivia in “Scandal” for handling crises and work in reputation management. Now, as we enter a new decade with a new show that will paint a picture of what social media professionals really do in their work. A lack of strategy when it comes to social media in the storyline.

Social Media 114

Social Media Media Fashion Agency 114

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

Measurement 133

Measurement Social Media Blogging Mobile 133

Buchanan PR

SEPTEMBER 19, 2022

When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. Here are five expanding media outlets that might be good candidates for your next media list.

Journalism 52

Journalism Media Financial Local 52

Sword and the Script

NOVEMBER 8, 2022

The list is determined by the company’s media monitoring tech and Kelp, a consulting firm Signal AI acquired in August and has turned into a corporate reputation service. The team “fuses a variety of metrics…quantifying the aggregate impact of all company actions and communications.”. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

5W PR

JANUARY 4, 2024

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Brands that actively contribute to environmental causes and communicate these efforts authentically can build a positive image. Building a sense of community enhances brand loyalty and affinity.

Marketing 78

Marketing Community Trends Technology 78

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 264

Ethics Automotive Technology Conference 264

Doctor Spin

APRIL 25, 2023

The ability to comprehend the thoughts and emotions of others holds transformative potential in the realm of communication. Enhancing your awareness of this concept can significantly increase your communication skills. It enables us to predict and interpret others’ actions, empathise, and communicate effectively.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Wadds Inc.

DECEMBER 13, 2022

The APRC report is the first global communications report from Africa, dedicated to highlighting key data in the African business and communications landscape. Iretomiwa Akintunde-Johnson and Blossom Deji-Folutile 20 million Africans have migrated from the continent since 2010 according to the Africa Center for Strategic Studies.

Publicity 59

Publicity Marketing Survey Analysis 59

Presspage

APRIL 12, 2018

How has the media landscape changed? In this digital age, many, many brands are still using press releases to connect their stories to media outlets. By 2010, three decades later, there were four PR professionals for every journalist in the U.S. What are some trends you’re seeing evolve over time? The world has changed.”

Company 111

Company Media Journalism Report 111

Stephen Waddington

AUGUST 27, 2018

[i] The model describes the different forms of communication between an organisation and its stakeholders. It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline.

Communications 60

Communications Analysis Web Handbook 60

Cision

SEPTEMBER 30, 2015

By 2010, more than half of all Fortune 500 companies reported on their CSR activities. Learn “How to Plan and Manage Crisis Communication in a Social World” today! What do these mean for PR and media professionals? This, combined with the good PR practice of creating stories, tells us how to communicate about CSR.

Media Relations 120

Media Relations Trends Media Corporate 120

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. Organic reach on social media was also still possible for brands. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets. Yet, in reflection, so much has changed. Social activism.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Cision

MAY 5, 2017

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. I had zero real-life PR experience, zero connections, and zero media databases to utilize. What are the biggest communication challenges facing brands today? What’s your secret to media relations success?

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

Communications Conversations

DECEMBER 4, 2020

Instagram was the hot social media network. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. Use various media formats. Facebook was purring along. Let us review.

Corporate 139

Corporate Blogging Banking Measurement 139

Communications Conversations

APRIL 26, 2022

The long answer: I started guest lecturing at Betsy Andersen’s class at UST way back in 2010 (or so, I can’t remember the exact year). Then, just a few months later, he informed me he was retiring and that UST was looking for someone to fill the social media class he was teaching. I instantly loved it. Being on campus.

Social Media 68

Social Media Media Case Study Travel 68

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need. In addition to writing your release, Taylor will also write social media updates based on the text and tone you’ve selected.

Software 85

Software Media Relations Pitching Media 85

Ishmael's Corner

JANUARY 6, 2015

On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”. And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. Uncategorized corporate blogs Google''s blog owned media' Not at a press event.

Corporate 60

Corporate Blogging Google Communications 60

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Bianchi Biz Blog

JANUARY 24, 2022

We shot a ton of on-site footage for our social media channels that our readers and followers really enjoyed. Together with AEye, we completed an exceptional series of thought-leadership content that is now archived across all of AEye’s social media channels. You can follow along on social media here: LinkedIn: Carl Anthony.

Meeting 78

Meeting Automotive Media Technology 78

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively.

Communications 40

Communications Community Crisis Film 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork. Tell a story. Do some (real) good.

Brand 196

Brand Branding Reddit B2B 196

5W PR

AUGUST 1, 2019

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. It’s a mammoth business that works to communicate many of the same messages of PR, just in a different way.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. What fuels social media growth?

Social Media 56

Social Media Marketing Media Trade Shows 56

wiredPRworks

JUNE 25, 2016

How does social media change the world - in good ways? Looking back to 2010, one of the most inspiring events I've ever been a part of was a collection of social media for social good experiences from around the world. Global presenters shared incredibly powerful ideas with Social Media Club Chicago's community.

Local 40

Local Social Media Media Internal 40

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228