Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Deirdre Breakenridge

FEBRUARY 2, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding. The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. It was an interesting question, because I run one of the largest branding groups on LinkedIn with almost 40,000 members.

YouTube 150

YouTube Groups LinkedIn Social Media 150

5W PR

JULY 27, 2020

Gamification peaked in 2010, then went on a steady decline for several years. The most popular features of gamification in the corporate environment include the use of progress bars that simply show how much the user has accomplished or learned and a rewards or achievement page. Gamification Today.

Exercises 97

Exercises Software Employee Training 97

Cision

MAY 26, 2017

I’m naturally a more reserved person, but corporate America and agency life can both be cut throat. How do you help brands create communication that inspires action? What is one thing most brands are not doing but should be? It’s great to see brands embracing the culture of others. They do business with people.

Analytics 227

Analytics Measurement Pitching Travel 227

Deirdre Breakenridge

APRIL 13, 2015

89% of news media ask for embed codes with videos, but corporate America never got that memo apparently. To see all 5 Media Trends that are affecting how a brand should be presenting its news content download the full report or watch the video of the webinar with Sally Falkow, Wendy Marx and Rebekah Iliff.

Video 150

Video Trends Radio Newspapers 150

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 120

Communications Case Study Training Reputation 120

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Imagine explaining trying to explain that to a time traveller from 2010. Ads where the brand hero drives off into the sunset. . No More Heroes Any More. understand . Paul Quigley.

Reputation 88

Reputation Social Media Reddit Media 88

PRSay

JULY 1, 2020

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. Photo credit: macrovector.

Measurement 172

Measurement Communications Banking Survey 172

PRSay

JUNE 9, 2021

In the complaint, Massachusetts Attorney General Maura Healey alleges that from 2010 to 2019, Publicis Health partnered with the drug company on dozens of contracts, collecting more than $50 million “in exchange for marketing schemes to get doctors to prescribe Purdue’s opioids to more patients.”.

Crisis 166

Crisis Ethics Publicity Marketing 166

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. We need to ask ourselves these questions: What are the impacts on brands? The past doesn’t normally repeat itself, but it often rhymes, said Frank X.

Conference 113

Conference Communications Storytelling Social Media 113

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

PR Job Coach

MARCH 23, 2010

On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry." What''s your brand! Be patient, it is a virtue.

How To 150

How To Conference Google Analytics 150

Communications Conversations

FEBRUARY 2, 2017

Think back to 2010. Some brands still didn’t have a Facebook page. Today’s socially-savvy brands are focused on the following 3-4 big key metrics (in no particular order): Impressions. You can follow brands there, right? Close your eyes for a moment. Twitter was only a few years old. Social was relatively new.

Instagram 60

Instagram Advertising Advertising Facebook 60

Deirdre Breakenridge

NOVEMBER 8, 2015

– develop Kickstarter Reward content that would not only incent people to donate, but would also represent the brand and tone of the film. Additionally, Ashley Maria was awarded the prestigious Directors Guild of America award for her film, FridayNight Fright™ in 2010.

Film 150

Film Social Media Video Writing 150

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. They handed out branded goodies and chatted up the line. 3 Ways PR and HR can Team up to Attract Talent. That changed in 2018.

Resources 77

Resources Creativity Publicity Local 77

PRSay

MAY 6, 2016

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. Branding development and execution. At The PowerStation | Communications, he directs: Strategic program development and management.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” He “held the same position at Falcon.io, a company he founded in 2010. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JUNE 27, 2012

It further states that monitoring what people say about your brand is important, as it is seen as a core function of social media, relevant across the entire consumer decision journey. Like most of companies in India, Nissan signed a Bollywood celebrity (Ranbir Kapoor) as brand ambassador. Image: iambents via Flickr, CC 3.0.

Social Media 91

Social Media Media Facebook YouTube 91

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. Should brands take a public stand on political issues? It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified was founded by Kristopher Stenkula and Marcus Norrving in Sweden in 2010. Yet if the name rings a bell, the company has been working on its awareness.

Software 115

Software Tools Publicity System 115

Communications Conversations

DECEMBER 4, 2020

And influencers were starting to work more closely and frequently with brands in the market. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. People were spending more time there than on corporate blogs. Corporate blogging was on the way out, it seemed. It started to come back.

Corporate 139

Corporate Blogging Banking Measurement 139

Sword and the Script

OCTOBER 27, 2015

If there’s a cautionary tale to Mr. Webster’s idea — who is a marketing statistician by trade I might add — it’s probably rooted in sacrilege amid corporate marketing circles. Likewise, spreadsheets and data find brand connection, emotion, and ironically sales, in absentia. Patently absurd.”.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. The Break-Up campaign was very much a collaborative effort.

Publicity 87

Publicity Banking YouTube Social Media 87

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JULY 26, 2013

Ed: WUL will be back next week with brand new posts, but for now enjoy this post that originally ran on July 14, 2010. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Construction 76

Construction LinkedIn Blogging Google 76

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. Create a crisis plan and test it.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

MARCH 10, 2016

Did joining an agency early in your career prepare you for the corporate roles you’ve had recently? You graduated from Northwestern College in 2010–not THAT Northwestern, but the college here in Minneapolis/St. Would you agree with that? We shall see… J. That’s not a huge school.

Creativity 60

Creativity Meeting Community Media Relations 60

Waxing UnLyrical

NOVEMBER 19, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He does his best to stay informed on politics, tech, music, cultures, and social media. He’d love to grab a gab on Twitter. Glad thats over with.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Great point about personal branding. I personally think vlogging is really great for personal branding. Glad thats over with.

YouTube 54

YouTube Video Measurement Print 54

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. And the pictures on your IG account should tie easily to that theme.

Instagram 158

Instagram Publicity How To Social Media 158

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. By 2010, more than half of all Fortune 500 companies reported on their CSR activities. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Tracking sentiment around a brand and its competitors might be important for a product manager. CARMA said: Nay!

Measurement 80

Measurement Publicity Analysis Tools 80

Stephen Waddington

AUGUST 27, 2018

In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We During the October 2010 speech at the PRSA International Conference, Larissa Grunig said. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Bad Pitch Blog

JANUARY 22, 2010

a powerful media corporation could dictate a success by aggressively shoving a plethora of ads down our shrugging throats. brand from doom. In 2010, anyone who stumbled out of bed knows that O''Brien''s ratings were low, but Nielsen is only a part of the equation today. and are helping no one.

Corporate 43

Corporate Viral Fashion Energy 43