Waxing UnLyrical

JANUARY 22, 2014

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013. What are your thoughts on the digital video revolution?

Instagram 84

Instagram Video Social Media YouTube 84

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!

Education 150

Education Training Course Social Media 150

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. The company has raised $37 million in venture capital, in four rounds of funding since 2009, according to Crunchbase. 3) Teletrax by 4C and iQ Media merge and form Kinetiq.

Industry 91

Industry Media Technology Employee 91

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Know What Influencers Say About Your Brand, And Gauge Their Impact on Your Target Audience .

Data 70

Data Retail How To Sports 70

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. I’ve helped build successful owned media platforms at three different companies over the last 10 years. Questions on Influence Remain.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You Animoto Animoto has become a popular tool for magically creating professional looking videos with no budget, no camera, and little technical skill. Yes, the tool is limiting. Liked what you saw?

Tools 99

Tools Marketing Nonprofit Mobile 99

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. This is where the FTC’s Endorsement Guides come into play. When are disclosures required?

Guidelines 89

Guidelines Brand Branding Advertising 89

MaccaPR

DECEMBER 10, 2014

"When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Yet, few companies promote videos or run ads on YouTube.".

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. It’s not painful, I promise. Long-Form Posts.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact She has a “porno music/comment time&# at the end of every video where she interacts with her supporters by responding to their comments. Besides that, Justine is high-energy and loves making music videos and parodies; she is an individual who I picture would never be at a loss for words. His video has amassed over 7.7

YouTube 54

YouTube Video Measurement Print 54

PR Conversations

OCTOBER 28, 2014

It’s the distance between declared and lived values that form the legitimacy gap and it is this space that the rapier of social media (and other media and forums) constantly probes and holds to account. This involves having rules that govern behaviour and decision-making and against which we will be judged.

Leadership 111

Leadership Publicity Government Journalism 111

Waxing UnLyrical

NOVEMBER 19, 2010

Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

NOVEMBER 23, 2010

Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. Regardless, thanks for visiting!

Blogging 73

Blogging Twitter Facebook Measurement 73

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Norton's Notes

DECEMBER 21, 2014

Videos including demonstrations and training compilations using a variety of different methods in order to inspire and encourage the preferred D-I-Y style of training. There is also a link to the online store, which includes video footage and e-book tutorials to suit a wide range of different training methods and process.

Blogging 44

Blogging Training Exercises Sports 44

Cision

DECEMBER 28, 2015

Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. Put resources into fast social care (customer service). Content distribution.

Twitter 120

Twitter Brand Branding Customer Service 120

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

AUGUST 23, 2016

The popular livestreaming video website Blab shuttered earlier this month with little warning. It allowed up to four people to participate in a live video chat and quickly became popular among marketers for its ease of use and integration with social media.”. Anyone that followed social media advice was caught in a bind.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. In today’s social media-driven world, a good crisis management strategy is more important than ever.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. The only way to do that on an official Facebook page is to “like&# a brand… and then post away!

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. I’ve continued that on Scoop.it , curating on social media as well.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 12, 2019

Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Social media fulfils an unhealthy trait of the human nature that rejects the truth unless it confirms a bias. It’s not hard to understand why. It’s not all bad news.

Publicity 93

Publicity Media Facebook Newspapers 93

Masters in Communications

FEBRUARY 12, 2022

All the above forms of media have either migrated or opened outlets on the internet but remain classed in those older forms because they remain their primary outlet or that is where their traditions lie. Websites and digital television are technically broadcast media at the same time. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52