wiredPRworks

MAY 6, 2020

As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. An original digital marketing thought leader, Barbara founded Social Media Club Chicago in 2008.

Pitching 52

Pitching Training Radio Media Training 52

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Doctor Spin

MAY 30, 2023

The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. In today’s digital age, the importance of personal and corporate branding is paramount, and businesses can learn from Barnum’s ability to build and leverage his brand. Risk management. Tormala, Z. Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

PR Job Coach

MAY 28, 2014

She is CEO of Brand Chicks (www.BrandChicks.com), an online branding consulting firm, and her experience varies from career coaching for recent college graduates to website and social media search engine optimization practices. If you have more tips to share, or if any of these have worked for you, let us know in the comments below!

How To 215

How To Groups Engineering Conference 215

wiredPRworks

JANUARY 13, 2022

Scott is the author of Why They Follow: How to Lead with Positive Influence , the co-author of Rainmaker Confidential , and has been quoted in The Wall Street Journal, Forbes, Bloomberg, The American Lawyer, Above the Law, The Huffington Post, Selling Power Magazine, Business Insider, and many more.

Strategy 52

Strategy Training Insurance Insurance 52

Cision

JANUARY 20, 2016

Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible. I was at MSL for almost 8 years, and we started the corporate social responsibility and sustainability practice in 2008.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. With Google News, brands could now become legitimate providers of news. What is Google News?

Google 94

Google Guidelines SEO Engineering 94

Communications Conversations

OCTOBER 12, 2018

That’s the highest that percentage (53%) has ever been since they started tracking these stats in 2008. And, a corporate blog really should be a place where people from a brand or organization share their thoughts, ideas and information in an attempt to influence customer/stakeholder behavior. 53% now have corporate blogs.”

Corporate 74

Corporate Blogging Social Media Facebook 74

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Journalism. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Community relations. Corporate communications. Direct advertising. Event planning. Fundraising. Government relations. Internal communications.

Public Affairs 40

Public Affairs Internal International Community 40

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR? I have two.

Journalism 79

Journalism Ethics Film Construction 79

Sword and the Script

FEBRUARY 20, 2018

b) I learned how ruthlessly competitive big brand marketing is. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Retailers have built strong store brands and they make high quality products. Look at Apple.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

OCTOBER 3, 2017

Since 2008, I’ve helped three different companies – small, medium and large – build out successful content marketing programs. We didn’t call it “content marketing” in 2008, but these efforts were aimed at building an audience. If there’s one thing those experiences taught me it’s that building an audience is incredibly challenging.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Karen Freberg

DECEMBER 30, 2019

I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I became a social media professor in this decade.

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. If marketing could do *just* one thing to build brands and generate leads we would. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism. A half year later my employer was acquired.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Journalistics

MAY 26, 2015

Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. According to Edison Research, 17% of Americans have listened to a podcast in the past month (up from 9% in 2008). How big is “significant”? Where do you think the biggest area of opportunity is for publishers?

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. According to Edison Research, 17% of Americans have listened to a podcast in the past month (up from 9% in 2008). How big is “significant”? Where do you think the biggest area of opportunity is for publishers?

Mobile 40

Mobile Media Newspapers Local 40

Sword and the Script

OCTOBER 21, 2014

The study, an annual affair every year since 2008, was published this past August. The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. No surprises here every brand has a Facebook page and is on “the Twitter.”

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

FEBRUARY 16, 2019

A study by Forrester Research and the In-House Agency Forum (IHAF) found “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study,” as Alexandra Bruell recently reported for the Wall Street Journal. It’s not the only study to point to this trend. Give our services a try.

Creativity 77

Creativity Study Survey Advertising 77

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

FEBRUARY 24, 2015

The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. For example the study found that the percent of companies where marketing leads core activities such as advertising, positioning and brand are down! Economy Smiles at Marketing.

Mobile 60

Mobile Study Marketing Survey 60

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. However, journalists are few and far between.

Social Media 120

Social Media Video Agency Healthcare 120

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. However, as the comeback of wolfish investment bankers at Barclays and elsewhere goes to show even a calamity on the scale of the 2008 crash eventually passes into the dusty vaults of memory. What we crave is for brands to take responsibility. 2016 will be about responsibility.

Journalism 60

Journalism Wikipedia Film Interviews 60

PR Conversations

JULY 8, 2016

Or is this type of research inherently “a social constructionist approach to grounded theory” (Charmaz 2008 p.397)? Norsk Geografisk Tidsskrift-Norwegian Journal of Geography, 63, 145-155. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

Or is this type of research inherently “a social constructionist approach to grounded theory” (Charmaz 2008 p.397)? Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

Or is this type of research inherently “a social constructionist approach to grounded theory” (Charmaz 2008 p.397)? Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Bridgen, L.

Interviews 40

Interviews Ethics Education LinkedIn 40

Flatiron Communications

JANUARY 12, 2017

It provides communications strategists a roadmap for the manipulation of a pliable public that historically has placed its trust in quality journalism but no longer does. When Journalism Fails to Deliver (May 2016). The Shifting Tides of Media & Journalism (July 2015). Media Walls Crumble: Brands Benefit (November 2012).

Journalism 28

Journalism Guidelines Government Training 28

Mark My Words

JUNE 20, 2019

I for one am not persuaded by the shambolic, blonde and much-loved “buffoon” with a relentlessly cheerful brand of racism and homophobia. Is he really the best ambassador for ‘Brand Britain’? 2008: As editor he publishes a piece that says ‘Orientals…have larger brains and higher IQ scores,” the piece read.

Brand 68

Brand Branding Journalism Leadership 68