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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. By “advertisers” the report means big brands – think CPG – that spend a lot of money on marketing, including traditional Madison Avenue-style marketing.

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Conducting historical interviews in a transparent age

PR Conversations

Or is this type of research inherently “a social constructionist approach to grounded theory” (Charmaz 2008 p.397)? Online visibility can conflict with ethical demands to ensure privacy, confidentiality and anonymity for research participants. Norsk Geografisk Tidsskrift-Norwegian Journal of Geography, 63, 145-155.

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article thumbnail

Conducting historical interviews in a transparent age

PR Conversations

Or is this type of research inherently “a social constructionist approach to grounded theory” (Charmaz 2008 p.397)? Online visibility can conflict with ethical demands to ensure privacy, confidentiality and anonymity for research participants. Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155.

article thumbnail

Conducting historical interviews in a transparent age

PR Conversations

Or is this type of research inherently “a social constructionist approach to grounded theory” (Charmaz 2008 p.397)? Online visibility can conflict with ethical demands to ensure privacy, confidentiality and anonymity for research participants. Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155.