3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]
Sword and the Script
FEBRUARY 16, 2019
He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. By “advertisers” the report means big brands – think CPG – that spend a lot of money on marketing, including traditional Madison Avenue-style marketing.
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