wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list.

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

MAY 23, 2022

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing.

Social Media 92

Social Media Marketing Media Storytelling 92

Bad Pitch Blog

JANUARY 9, 2011

In 2007, I wrote a post called " Ready to Pitch a Blog? From the amount of time needed to pitch and where each group fits in a strategy to the materials and approach taken, there''s a difference. This is a paraphrased quote from blogger Andrea Deckard when she noted successful brands and agencies are building relationships.

Media Relations 104

Media Relations Social Media Media Pitching 104

Communications Conversations

JANUARY 11, 2022

Jennifer Zick (who continues to kick butt with Authentic Brand). Here’s 12 people I’m hoping to grab a cup of coffee with in the New Year: 1 – Nate Sandell, Senior Social Media Manager, Mall of America. 2 – Katie Zess, Associate Marketing Manager-Social Media, Renewal by Andersen.

Exercises 60

Exercises Meeting Energy Retail 60

Critical Mention

JUNE 26, 2019

Joe Pulizzi founded Content Marketing Institute in 2007 with a mission to better educate marketers about how to promote their content online. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. Content Marketing Institute. Convince & Convert.

Blogging 92

Blogging Marketing Content Marketing eBook 92

5W PR

OCTOBER 7, 2019

If your company still observes the day after Thanksgiving as the official start of the Christmas shopping season, here are some things you might consider as you plan your strategy for this year. If you also advertise, consider branding your merchandise or company at least a month out. Popular Milestones.

Advertising 68

Advertising Advertising Resources Strategy 68

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place.

Technology 65

Technology Marketing Tools Google 65

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Anything is possible now.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Anything is possible now.

Financial 52

Financial Conference Agency Resources 52

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. A: We encourage everyone to share their work on social media.

Community 120

Community Mobile Blogging Publicity 120

Critical Mention

JUNE 12, 2018

However, like any live event, no matter how much you prepare, game strategy on or off the field doesn’t always go according to plan. These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. South Africa builders’ fatalities and mistreatment.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

wiredPRworks

FEBRUARY 8, 2017

Way back in 2007, NACE DC invited me to share futuristic “ New Age Marketing ” ideas. WIRED Social Selling: How to Re-Energize Events – and Sales Right Now! In this multi-faceted session, we’ll breeze through a WIRED social selling strategy you can use to map out future event marketing success. Over to You.

Marketing 40

Marketing Conference Meeting Social Media 40

Waxing UnLyrical

JULY 24, 2015

on how Taxi for Sure handled a potential crisis in India , reacting quickly through social media. In it, Ancita details how TfS’ quick response via social channels not only defused the situation with the passenger, but also allowed the company enough time to prepare responses for mainstream media inquiries.

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. What strategies should PRs apply to create effective campaigns? What has been your blogging highlight?

Interviews 35

Interviews Writing Blogging Social Media 35

PR 20/20

APRIL 1, 2021

We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. social media). The Grow Smarter with AI initiative starts with making online courses more affordable, but we envision it becoming a movement to help build next-gen marketers and next-gen brands.

Education 52

Education Marketing Conference Agriculture 52

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. Blog : A company blog is a mission-critical element of any effective content strategy. And, toggle over to the reports tab to monitor visits, clicks, contacts and interactions on your social posts.

Marketing 40

Marketing Tools Data Report 40

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. Social media. Earned media. Earned media. Owned media. Paid media. ?. 00:00:01] Facebook is taking your brand to the woodshed. The reason why they use the social network in the first place to talk to friends.

Facebook 116

Facebook Video Brand Branding 116

wiredPRworks

OCTOBER 9, 2021

For those of us that work in social media, unplugging can feel like we’re walking away from home. Read: 10 ways to Vacation from Social Media and Technology. Social media, email, and texting. If I was this affected by social media, maybe I really did need a break. What a glorious trip!

How To 98

How To Social Media LinkedIn Instagram 98

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. Musk has done this in two main ways: A bold, unconventional use of social media. Musk implements this strategy across most of his companies, including Tesla.

Brand 53

Brand Branding Marketing Energy 53

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60

Ethical Voices

AUGUST 21, 2023

Joining me this week’s episode is Ant Cousins , the Executive Director of AI Strategy at Cision. Could you just create five or six social media posts over the next two weeks to just nibble at this press release and give us some coverage?” But different brands have different thresholds of risk.

Agency 80

Agency Publicity Ethics Analysis 80

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Head of strategy at NewsCred. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

FEBRUARY 25, 2017

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. The Old “New Media” and Marketing Tools with Novel Twists [UML].

Marketing 70

Marketing Employee Survey Social Media 70