Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Examining the ‘Halo Effect’ in lotto games.

Journalism 52

Journalism Ethics Analysis eBook 52

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. As controversy swirls around Twitter, some brands may opt to leave the platform permanently.

Trends 114

Trends Pitching Twitter Nonprofit 114

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list.

Marketing 118

Marketing Social Media Trends Instagram 118

Engage PR

OCTOBER 27, 2016

Not least because of the burgeoning number of social media and digital marketing channels available today. But what’s more important is that the plan fits with the brand, tone, culture and other nuances that shape the outside perception of your business. The power of marketing has never been stronger in the business world.

Strategy 111

Strategy Brand Branding Marketing 111

Communications Conversations

SEPTEMBER 12, 2017

.” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. And, it’s been used (to death) in signage by retailers, restaurants and media. Three reasons: 1 — Brands aren’t conversing. Doesn’t sound like brands want to join any conversations, does it?

Retail 0

Retail Social Media Customer Service Twitter 0

Burrelles Fresh Ideas

JANUARY 2, 2024

Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable. He is also the founder of Bosmol.com, a social media news log.

SEO 85

SEO Mobile Engineering Ethics 85

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing.

Social Media 93

Social Media Marketing Media Storytelling 93

wiredPRworks

MAY 23, 2022

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Bad Pitch Blog

JANUARY 9, 2011

In 2007, I wrote a post called " Ready to Pitch a Blog? This is a paraphrased quote from blogger Andrea Deckard when she noted successful brands and agencies are building relationships. But "many brands still puke swag all over bloggers and expect them to clean it up." Take This Quiz First."

Media Relations 104

Media Relations Social Media Media Pitching 104

Communications Conversations

JANUARY 15, 2019

We’ve been talking about the concept of the “social CEO” for years now. In fact, I remember Richard Branson being on Twitter in 2007! But, the notion of the social CEO has really never taken off. And finally, only 20% of CEOs have a social network account today. This shouldn’t surprise anyone.

Government 74

Government Employee LinkedIn Insurance 74

Communications Conversations

JANUARY 11, 2022

Jennifer Zick (who continues to kick butt with Authentic Brand). Here’s 12 people I’m hoping to grab a cup of coffee with in the New Year: 1 – Nate Sandell, Senior Social Media Manager, Mall of America. 2 – Katie Zess, Associate Marketing Manager-Social Media, Renewal by Andersen.

Exercises 60

Exercises Meeting Energy Retail 60

Critical Mention

JUNE 26, 2019

Joe Pulizzi founded Content Marketing Institute in 2007 with a mission to better educate marketers about how to promote their content online. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. Content Marketing Institute. Convince & Convert.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Mark My Words

MAY 24, 2021

Teigen has been exposed for sending shockingly cruel messages to other women on social media, telling TV personality Courtney Stodden in 2011 to “Go. The Teigen source admitted that the store brands had their hands forced to sever their relationships with the model after being bombarded by customer complaints on social media. “As

Instagram 60

Instagram Social Media Video Interviews 60

Maxim Behar

APRIL 6, 2023

On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones. We all know how the film has spun in the last thirty years and - thank God - this story is all over the social media, and not only.

Government 52

Government Local Film Television 52

5W PR

OCTOBER 7, 2019

If you also advertise, consider branding your merchandise or company at least a month out. Started in 2007 by eBay, it’s the second Monday in December. Research also shows that customers also swarm websites days through the Wednesday after Cyber Monday. Plan and prepare for an entire week of busy activity.

Advertising 68

Advertising Advertising Resources Strategy 68

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. Holly is now the vice president of corporate branding and partnerships at Polaris. Holly’s one of those folks who started in marketing right at the beginning of social media. Thomas in 2007-2008. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions. We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place.

Technology 65

Technology Marketing Tools Google 65

Cision

JUNE 22, 2015

Instagram looked like a niche social media platform with limited appeal. It was the Charlie XCX of social media platforms. Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21

Instagram 120

Instagram Fashion Sports Pinterest 120

Flack's Revenge

SEPTEMBER 28, 2016

Seth told me how he got started in blogging back in 2007, when he noted a lack of good Apple blogs and saw an opportunity. Is traffic diminishing as a result of more people getting news and content from social media? What do you think about publishing on social platforms, as many media brands are doing now?

Google 120

Google Meeting Blogging Facebook 120

Communications Conversations

MARCH 11, 2015

In case you haven’t heard, Meerkat is the new social video app that uses Twitter as its engine to share live video streams across the web. Like many of the previous new social media apps and platforms, tons of folks (especially in our world–PR and marketing) have rushed to try out the new tool. Not really.

Twitter 60

Twitter Marketing Tools Storytelling 60

Ishmael's Corner

JANUARY 4, 2015

Social Media Tool Called #ComeBackHere Secures $82M in Venture Funding. Elon Musk Extends Tesla Branding with Car Racing Circuit. The official statement calls it “a natural extension of the administration’s blogs and social media.” After The Guardian proudly breaks the story, social media works its magic.

Transportation 60

Transportation Journalism Google Employee 60

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. A: We encourage everyone to share their work on social media.

Community 120

Community Mobile Blogging Publicity 120

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

wiredPRworks

FEBRUARY 8, 2017

Way back in 2007, NACE DC invited me to share futuristic “ New Age Marketing ” ideas. Barbara Rozgonyi leads CoryWest Media. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. Over to You.

Marketing 40

Marketing Conference Meeting Social Media 40

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions. We will, in large part, continue to function independently.

Financial 52

Financial Conference Agency Resources 52

Critical Mention

MAY 1, 2018

On our planet, Earth Hour started in 2007 with over two million people turning off all non-essential lights in Sydney. Hosting a webinar on a popular topic showcasing successes can get your brand noticed and help your organization stay relevant. Social media is a great channel to go viral. The Tour de France.

Film 73

Film Viral Newspapers Sports 73

wiredPRworks

NOVEMBER 23, 2016

To help you do that, here’s a refresh of a Thanksgiving PR post originally published in 2007. A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. But, you don’t have to be a resident to count your blessings.

LinkedIn 40

LinkedIn Local Social Media Leadership 40

Critical Mention

JUNE 12, 2018

What followed was a scolding social media campaign against Poll and harsh criticism from the football world. The referee eventually made waves when he released his book in 2007. Admitting flaws in decision-making or any mistake for that matter is essential to rebuilding your brand after a PR disaster.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Waxing UnLyrical

JULY 24, 2015

on how Taxi for Sure handled a potential crisis in India , reacting quickly through social media. In it, Ancita details how TfS’ quick response via social channels not only defused the situation with the passenger, but also allowed the company enough time to prepare responses for mainstream media inquiries.

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves? She first joined Town & Country in 2011 as jewelry and accessories director.

Fashion 40

Fashion Tourism Media Journalism 40

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds.

Interviews 35

Interviews Writing Blogging Social Media 35

PR 20/20

APRIL 1, 2021

We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. social media). The Grow Smarter with AI initiative starts with making online courses more affordable, but we envision it becoming a movement to help build next-gen marketers and next-gen brands.

Education 52

Education Marketing Conference Agriculture 52

David PR Group

DECEMBER 20, 2016

Branding expert Bruce Turkel’s latest book, All About Them , represents an ode to change. The New Rules of Marketing and PR by David Meerman Scott, first published in 2007, remains one of the top books about the industry. Here are nine books I can wholeheartedly recommend as last-minute gifts. In alphabetical order: All About Them.

Reputation 40

Reputation Meeting Financial Company 40

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. Social media. Earned media. Earned media. Owned media. Paid media. ?. 00:00:01] Facebook is taking your brand to the woodshed. The reason why they use the social network in the first place to talk to friends.

Facebook 116

Facebook Video Brand Branding 116

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. Social Media : Stay looped in on industry chatter via the monitoring tab, and create customized keyword streams to keep tabs on top priority accounts or subject matter.

Marketing 40

Marketing Tools Data Report 40

wiredPRworks

OCTOBER 9, 2021

For those of us that work in social media, unplugging can feel like we’re walking away from home. Read: 10 ways to Vacation from Social Media and Technology. Social media, email, and texting. If I was this affected by social media, maybe I really did need a break. What a glorious trip!

How To 98

How To Social Media LinkedIn Instagram 98