article thumbnail

The Golden Rule of Persuasion

Doctor Spin

“Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Source: Current opinion in psychology 1 Wänke, M. Primes as hidden persuaders. Current opinion in psychology, 12, 63–66. link] Inspired by the Priming Wheel , there are many examples of potential priming activities in PR.

eBook 52
article thumbnail

How to Pivot Your Strategy Like Taylor Swift

PRSay

From 2006–2014, Taylor Swift released albums on a consistent two-year cycle. But in 2016, after a public feud involving rapper Kanye West and his then-wife, Kim Kardashian, Swift’s plans for her next album slammed to a halt. The lesson: To capture people’s interest, try something unexpected. Take a breath and revisit.

Strategy 153
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Priming in PR: The Subtle Art of Pre-Suasion

Doctor Spin

“Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Source: Current opinion in psychology 1 Wänke, M. Primes as hidden persuaders. Current opinion in psychology, 12, 63–66. link] Inspired by the Priming Wheel , there are many examples of potential priming activities in PR.

eBook 52
article thumbnail

Ensure Successful Organizational Transformation By Closing The Digital Literacy Gap

Stern + Associates

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62
article thumbnail

Public Relations Objectives

Doctor Spin

Learn more: Public Affairs (PA) Lobbying “Lobbying can be viewed as a form of legislative subsidy, providing policy information, political intelligence, and legislative labor to strategically selected legislators, assisting natural allies in achieving their objectives.” Source: American Political Science Review 8 Hall, R., & Deardorff, A.

article thumbnail

Boris Johnson and what brands can learn from him

Mark My Words

2006: Compared infighting within UK parties to “Papua New Guinea-style orgies of cannibalism and chief-killing.” March 2016: Published his own poem into a Spectator competition, describing President Erdogan as a ‘wankerer’, He awarded himself first place – a £1,000 prize. Blacks are at the other pole.’.

Brand 68
article thumbnail

Football & Giving: San Diego’s Biggest Losses

The Stalwart Blog

I was in the end zone when LT broke the single-season touchdown record against the Denver Broncos on December 10, 2006. While we’re likely losing our team, my hope is that other local organizations, big or small, will step up and find ways to give back and help those in need in 2016. I have a lot of great memories from the “Q.”